With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
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More than 120 major magazines will lend ad pages to the six-month campaign, titled "Magazine Media. Better. Believe It." The post Amid “Fake News,” Magazines Can Offer Credibility, Safer Ad Environments, Argues New MPA Campaign appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-10-04 00:00:00 UTC ]
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AMC is planning on running six-second ads in "The Walking Dead" this season, enlisting TV's top scripted show in the effort to fight ratings declines by making ads less of an imposition.The network intends to run one six-second commercial between its repeat of the prior week's episode and the... Continue reading at Advertising Age
[ Advertising Age | 2017-10-04 00:00:00 UTC ]
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Over half of Liberation's mobile revenue comes from Facebook Instant Articles, which accounts for 10 percent of its mobile pageviews. The post French publisher Liberation now gets half of mobile ad revenue from Facebook Instant Articles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-04 00:00:00 UTC ]
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Apple's latest iOS is out, the news app is updated, and for publishers a new ad serving trial is under way with help from an unlikely ally, Google.A select group of publishers are testing ad insertions into their Apple News pages using DoubleClick For Publishers, according to a number of... Continue reading at Advertising Age
[ Advertising Age | 2017-10-02 00:00:00 UTC ]
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Facebook's still testing mid-roll ad breaks with a limited number of publishing partners -- and, yes, the dollars are still low. The post Pivot to pennies: Facebook’s key video ad program isn’t delivering much money to publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-02 00:00:00 UTC ]
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Decision comes after the paper’s parent company News Corp reported a loss of $643m (£479m) for the most recent fiscal yearThe Wall Street Journal will stop publishing its Asian and European editions, the paper has said, amid a wider editorial restructuring and falling revenue. Related: The Wall... Continue reading at The Guardian
[ The Guardian | 2017-09-29 00:00:00 UTC ]
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Dungeon Masters can rest a bit easier now that the library of Dungeons and Dragons core rulebooks will soon be available in an easy-to-lug digital edition. Instead of a stack of heavy paper-bound volumes, you'll be able to take your iPad or Android t... Continue reading at Engadget
[ Engadget | 2017-09-22 00:00:00 UTC ]
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By mid-morning on Thursday many of the Voice’s famous red distribution boxes were empty, as New York’s beloved weekly paper makes switch to online-onlyIn the way that some things come back stronger once before they go away for good, that sentinel of downtown New York bohemian life, the Village... Continue reading at The Guardian
[ The Guardian | 2017-09-22 00:00:00 UTC ]
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Advertisers on Facebook no longer can use offensive search terms such as “Jew hater” and “how to burn Jews” to target specific audiences, the company said Wednesday. The new policy comes a week after ProPublica published a story demonstrating how advertisers could reach thousands of Facebook... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-09-21 00:00:00 UTC ]
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Preliminary numbers are finally out for Hillary Clinton’s newly released book, What Happened, and sales are doing quite well. According to the Associated Press, the book has already sold more than 300,000 copies–which includes hardcover, ebook, and audiobook. The hard copy sales, however, are... Continue reading at Fast Company
[ Fast Company | 2017-09-20 00:00:00 UTC ]
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“We are not going to give up." The post ‘We are not going to give up’: German publishers continue war with ad blockers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-19 00:00:00 UTC ]
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In an increasingly inhospitable digital ad market, some luxury publishers are either turning to -- or reinforcing their commitment to -- print publications. The post High-end digital publishers discover a new platform: print appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-18 00:00:00 UTC ]
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Facebook took another step toward protecting the integrity of news articles shared via links on the social network. In July, Facebook announced that non-publisher pages could no longer overwrite link metadata--such as headlines, descriptions and images--in Graph API or page composer, and it... Continue reading at AdWeek
[ AdWeek | 2017-09-15 00:00:00 UTC ]
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Scotland’s largest second-hand bookshop is the backdrop for a comic diary about the joy, and occasional banality, of bookselling. Caroline Sanderson reports. Continue reading at The Bookseller
[ The Bookseller | 2017-09-12 00:00:00 UTC ]
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A drop in print revenue in John Wiley's publishing group was offset by increases in the company's other to operating divisions, leading to a 2% sales rise in the quarter ended July 31, 2017, over the comparable period last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-08 00:00:00 UTC ]
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Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: The New York Daily News, or "New York's Hometown Newspaper" as the slogan goes, has been sold to Chicago-based publishing company Tronc. The... Continue reading at Advertising Age
[ Advertising Age | 2017-09-05 00:00:00 UTC ]
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Print and downloadable audio gains countered soft ebook sales in the first half of 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-01 00:00:00 UTC ]
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The once hugely popular almanac has seen much-diminished sales in the digital era, and editor’s retirement persuades publisher to close itOne hundred-and-twenty years after Pears’ Cyclopaedia made its first appearance, offering “A Mass of Curious and Useful Information about Things that everyone... Continue reading at The Guardian
[ The Guardian | 2017-09-01 00:00:00 UTC ]
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Print publication, once vital household telephone directory, ends after 51 years as owner Yell fully digitises its businessThe Yellow Pages will stop printing from January 2019 after more than five decades, its owner Yell has announced. Yell has taken the decision to fully digitise the business,... Continue reading at The Guardian
[ The Guardian | 2017-09-01 00:00:00 UTC ]
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Jody Gerson is having a good year.The CEO and chairman of Universal Music Publishing Group recently closed a deal for Bruce Springsteen's catalog andyears after discovering a 14-year-old Alicia Keysbelieves she has found the next big thing.You likely saw her handiwork at the Grammy's this year... Continue reading at Advertising Age
[ Advertising Age | 2017-08-28 00:00:00 UTC ]
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