Advertisers Recycle Print Ads For Tablets

With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it&rsquo;s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
News tagged with: #conde nast #digital newsstand #issue media #magazine publishers #future growth

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Comixology Originals Debuts New Titles, Adds POD Print Editions

Amazon's digital comics marketplace Comixology is releasing three new series in digital and POD print editions, and plans to announce an even larger list of graphic novels during San Diego Comic-Con in July. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #larger list #graphic novels

Amid Financial and Digital Disruption, Print Remains a Powerful Medium for Human Emotion

Far from a nostalgia tour, speakers at the ModMag NY summit celebrate the enduring power of magazines past, present, and future. The post Amid Financial and Digital Disruption, Print Remains a Powerful Medium for Human Emotion appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital disruption #print remains #human emotion #enduring power

How Kiplinger uses Facebook ads to grow its newsletters

The personal finance publisher has used the platform to get newsletter subscribers. The post How Kiplinger uses Facebook ads to grow its newsletters appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook ads

Forget fake news: How in-feed native ads can spread positive news

For Facebook and publishers of the open web alike, the feed is considered sacred ground for users, delivering a direct stream of content and in-feed ads. But just like any powerful tool placed in the wrong hands, this type of advertising can become a weapon to spread false news or influence with... Continue reading at Digiday

[ Digiday | 2018-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #powerful tool

Shutterbug Shuts the Door on Print After 45 Years

The photography enthusiast magazine is going digital only in response to dwindling ad revenues and higher print costs. The post Shutterbug Shuts the Door on Print After 45 Years appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-05-22 00:00:00 UTC ]
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Publishers try to use ad annoyance as a lure to subscribers

Publishers including the Guardian, USA Today and Salon let readers turn off mobile ads for a price. The post Publishers try to use ad annoyance as a lure to subscribers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers including #post publishers #usa today #readers turn #mobile ads

In a tough ad climate, small publishers are finding success in small donations

Publishers are finding readers are willing to make small-dollar donations to support news operations. The post In a tough ad climate, small publishers are finding success in small donations appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small publishers #finding success

Print Units Fell 3% in the First Week of May

Unit sales of print books fell 3% in the week ended May 6, 2018, compared to the similar week in 2017 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #week ended

Quartz' about-face on programmatic ads has big implications for digital publishing

Atlantic Media-owned Quartz has long eschewed programmatic advertising, arguing display ads sold through automation negatively impact user experience. But the company said Tuesday that it is changing its mind, and among other steps has begun selling ads through Concert, a digital ad marketplace... Continue reading at Advertising Age

[ Advertising Age | 2018-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #vox media #nbc universal

Debut author flyposts PRH offices to advertise own book

A debut author flyposted Penguin Random House's offices in London's Vauxhall as part of a guerrilla marketing stunt to promote his new book. Continue reading at The Bookseller

[ The Bookseller | 2018-05-04 00:00:00 UTC ]
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Four Publishing Trade Groups Criticize Google’s Ad Policy Change in Letter to CEO

Announcing its policy change less than a month before GDPR goes into effect, Google has left publishers scrambling to make sense of its new rules. The post Four Publishing Trade Groups Criticize Google’s Ad Policy Change in Letter to CEO appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ceo appeared #policy change #make sense

Sweden in the UAE: Kitab Sawti’s Arabic Audiobooks and Dar Al Muna’s Print

At Abu Dhabi Internaitonal Book Fair, two Swedish publishing specialists offer the contemporary and traditions of book technologies to Arabic readers—newly translated audiobooks and carefully crafted hardbacks. The post Sweden in the UAE: Kitab Sawti’s Arabic Audiobooks and Dar Al Muna’s Print... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post sweden #print appeared

How Amazon is priming its ad business for the next year

Amazon's brutal efficiency, obsession with automation and ruthless pricing tactics have helped it disrupt or conquer market after market, starting with books in 1997. Now it's bringing those tactics to bear on the company's latest target: the ad business.To shoulder its way into an industry... Continue reading at Advertising Age

[ Advertising Age | 2018-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad-tech companies #media companies

Pan Mac and Bloomsbury triumph at D&AD awards

A number of trade publishers have enjoyed success at the annual D&AD Awards, and will hope to win one of the body’s coveted Pencils at a prize ceremony this evening. Continue reading at The Bookseller

[ The Bookseller | 2018-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pan mac #trade publishers

How Net-a-Porter’s 70-person content team operates online and in print

Content is a robust piece of both Net-a-Porter’s marketing and merchandising strategies: The company employs 70 people on its editorial team, and it publishes six issues of Porter’s print edition per year, which have featured celebrity cover stars like Viola Davis, Penelope Cruz and Bella... Continue reading at Digiday

[ Digiday | 2018-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print appeared #merchandising strategies #editorial team

The Guardian view on ad tech: a tangled web | Editorial

Martin Lewis is suing Facebook. The question is whether companies can be held responsible for the behaviour of their softwareMartin Lewis, the consumer advice and money-saving expert, is suing Facebook in a case that threatens the dominant business model of publishing on the internet. It raises... Continue reading at The Guardian

[ The Guardian | 2018-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facial recognition

German supreme court rejects ad-block challenge

Publishing giant Axel Springer has lost a long-running case seeking to limit the use of Adblock Plus. Continue reading at BBC World

[ BBC World | 2018-04-20 00:00:00 UTC ]
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Teen Vogue is ditching print, but it’s still making ‘magazine’ covers for Snapchat

Though Teen Vogue announced the shuttering of its print edition in November 2017, it hasn’t stopped the Condé Nast-owned publication from ensuring the art of the magazine cover hasn’t been lost as it embraces a now fully digital identity. The post Teen Vogue is ditching print, but it’s still... Continue reading at Digiday

[ Digiday | 2018-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #snapchat appeared #teen vogue

Index Exchange expands as ad tech consolidation looms

Index Exchange said Wednesday that it is hiring 200 staffers by the end of this year, bringing its total headcount to 520 and signaling growth even as the overpopulated ad-tech business continues to consolidate.The company says its expansion is not only happening without outside investors, but... Continue reading at Advertising Age

[ Advertising Age | 2018-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #technology company #index exchange #helps publishers