Advertisers Recycle Print Ads For Tablets

With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
News tagged with: #conde nast #digital newsstand #issue media #magazine publishers #future growth

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How McClatchy plans to pursue national advertisers’ digital budgets

The 161-year-old newspaper publisher has hired its first-ever national ad sales vp in a bid to boost digital ad revenue. The post How McClatchy plans to pursue national advertisers’ digital budgets appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital budgets


Stan Lee hated bad car ads, and appeared in some pretty good ones

Pop culture fans are today mourning the death of Stan Lee, the comic book legend who helped bring to life such iconic superheroes as Spider-Man, Iron Man, the Incredible Hulk and X-Men. Much like the characters he created, Lee appeared in commercials from time to time over the years. He also had... Continue reading at Advertising Age

[ Advertising Age | 2018-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #helped bring #iron man #incredible hulk


How USA Today is using targeting technology beyond ads

The local news publisher is using passive personalization to drive video views, branded content distribution and subscription revenue. The post How USA Today is using targeting technology beyond ads appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ads appeared #usa today #subscription revenue


Autoweek and Veranda Edge Royals Among May’s Top-Performing Print Magazines

Enthusiast and shelter magazine issues attracted the highest relative audiences for the month, per new data from GfK MRI. The post Autoweek and Veranda Edge Royals Among May’s Top-Performing Print Magazines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gfk mri


With no election results, Gannett newspapers edge into the future for their print product

Newspaper publishers know they have to experiment to keep their print products viable. But innovating an expensive product is risky. The post With no election results, Gannett newspapers edge into the future for their print product appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #election results #print product #newspaper publishers


NBC, Fox News and Facebook stop running Trump's anti-immigrant campaign ad

NBCUniversal said Monday that it is pulling President Trump’s controversial anti-immigrant campaign advertisement, hours after the spot ran prominently during “Sunday Night Football.” Fox News said it decided to stop running the commercial as well, and Facebook stopped accepting it as a paid ad,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fox news


Creative Loafing Charlotte Abruptly Ceases Print Production

Charles Womack III, president of Womack Newspapers, Inc. (WNI) announced today that the North Carolina-based alt-weekly publication, Creative Loafing Charlotte—which was acquired by WNI in 2014 from SouthComm Inc.—has been sold to his son C. Alex Womack IV, president of Womack Digital LLC, for... Continue reading at Folio Magazine

[ Folio Magazine | 2018-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #business development #previously spent #business model


Print Units Had Small Gain In Mid-October

Unit sales of print books inched ahead 0.5% in the week ended Oct. 20, 2018, over the comparable week in 2017, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print units #small gain


‘Struggling with the right solution to a thorny problem’: In a platform era, magazines struggle to right their ad sales structure

Conde Nast's latest sales reorg points to the fact that legacy media is still wrestling with what the best approach to go to market is as spending moves digital. The post ‘Struggling with the right solution to a thorny problem’: In a platform era, magazines struggle to right their ad sales... Continue reading at Digiday

[ Digiday | 2018-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #legacy media


New Haven Biz Launches as Print Magazine

[caption id="attachment_139169" align="alignright" width="225"] New Haven Biz's inaugural October issue.[/caption] New Haven Biz, a b2b website and e-newsletter covering the business community of Southern Connecticut, launched its premier print magazine this month. The magazine debuts in... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #breaking news


AMG/Parade Launching New Print Magazine Partnership with Lori Greiner

In response to the popularity of her Parade cover last year, AMG/Parade is teaming up with the Shark Tank "Shark" to launch a new lifestyle publication, Inspire by Lori Greiner. Inspire’s first issue is set to debut in March 2019. “When Lori was featured on the cover of Parade last year, it was... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creative director #interesting things #tv personalities #joanna gaines


Facebook carried ads from mysterious pro-Brexit group for months

While Facebook might be making strides in clamping down on fake news and shady political ads, there appear to have been holes in its strategy. The UK's Digital, Culture, Media and Sport committee has published data showing that Facebook carried ads... Continue reading at Engadget

[ Engadget | 2018-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #making strides #fake news #sport committee


Facebook Video Ad Metric Lawsuit Prompts Publishers to Revisit the ‘Pivot to Video’

New information in an updated court filing against Facebook has prompted publishers to reconsider the extent of the miscalculation they made when reallocating resources to video teams in an effort to capitalize on the potential of social video. The unredacted court filings, part of an ongoing... Continue reading at AdWeek

[ AdWeek | 2018-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social video


Teen Vogue Summit Delivers A New Audience to Advertisers

[caption id="attachment_139031" align="alignright" width="450"] Credit: Andrew Noel for Teen Vogue[/caption] Last year, Teen Vogue launched its first two-day Teen Vogue Summit in December. Its success led to the brand renewing and expanding the program into two events for 2018—the first in June... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-18 00:00:00 UTC ]
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Bon Appétit Modifies Print Recipe for a New Era

[caption id="attachment_138869" align="alignright" width="290"] The November cover, captured on a Google Pixel 3 by Michael Graydon and Nikole Herriott.[/caption] “It’s not necessarily a redesign,” cautions Bon Appétit creative director Michele Outland. “We’re calling it a refresh.” Terminology... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital age


Facebook cracks down on ‘dark ads’ by British political groups

Social network hopes launch of transparency tools will restore trust after series of scandalsFacebook will no longer allow British political groups to publish “dark ads” on its network, in an attempt to restore public trust after the Cambridge Analytica scandal and questions over its influence... Continue reading at The Guardian

[ The Guardian | 2018-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #restore trust #brexit referendum


These Print And Digital Publishers Are Redefining What It Means to Be a Media Brand in 2018

It's been a remarkable year for journalism and storytelling, as legacy media outlets continue to find their new identities in this rapidly evolving digital era. Others have had to nimbly reimagine themselves after being acquired by new owners, all while strategizing for the future with new... Continue reading at AdWeek

[ AdWeek | 2018-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #media brand #revenue streams #media executives


Recycling an old scam: Facebook book exchange chain letter rip-off returns

Another day, another scam doing the rounds on Facebook - although this time, this one is being recycled.  Continue reading at Stuff

[ Stuff | 2018-10-11 00:00:00 UTC ]
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Reading the small print: rural papers defy the odds in a sea of job losses

While large publishers are cutting staff and coverage, some regional independents are thrivingSince 1869, the Herald and Weekly Times has been the paper that regional Australia has turned to. But in the last two weeks, the paper run by News Corp out of the Melbourne office has cut four... Continue reading at The Guardian

[ The Guardian | 2018-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #regional newspapers


Print Unit Sales Up in 2018 to Date

In the January–September period, sales of print books rose 2.5% over the first nine months of 2017, helped along by strong adult nonfiction titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-05 00:00:00 UTC ]
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