Advertisers Recycle Print Ads For Tablets

With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
News tagged with: #conde nast #digital newsstand #issue media #magazine publishers #future growth

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Tuesday Wake-Up Call: Netflix's 'Black Mirror' storytelling experiment, and Google's new ad chief

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. Get all the news on Advertising Week each evening this week in our pop-up email newsletter. Sign up right here What people are talking about today: Remember the "Choose Your Own Adventure"... Continue reading at Advertising Age

[ Advertising Age | 2018-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #email newsletter #real world


Facebook's new offer to advertisers: Safe videos at lower prices

Facebook is giving brands assurances that their commercials will only run in a thoroughly vetted video environment as part of a new program that focuses on premium content. The new ad offering is also coming down in price since Facebook first started testing the program earlier this... Continue reading at Advertising Age

[ Advertising Age | 2018-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium content #started testing #video service #reality show #tv studios #place ads #buy ads


Condé Nast Taps Katy Olson as Editor of AD Pro | People on the Move

Katy Olson is joining Condé Nast as the editor of AD Pro, Architectural Digest's digital destination geared toward design professionals. Olson is currently the executive editor at Business of Home, where she runs the brand's website and contributes to its quarterly print edition. Earlier in her... Continue reading at Folio Magazine

[ Folio Magazine | 2018-09-27 00:00:00 UTC ]
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Facebook Extended Its Ad Breaks Video Monetization Options to More Languages and Countries

Facebook announced Monday that its Ad Breaks <span aria-describedby="tt" class="glossaryLink " data-cmtooltip=" Monetization Monetization is utilizing existing website traffic or app users to produce revenue, often via ads or affiliate links. Influencers monetize their social media profiles... Continue reading at AdWeek

[ AdWeek | 2018-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad breaks #app users #produce revenue #monetization options


Tiger Woods, Newlyweds, and a Wildlife Crisis Drove April’s Best-Performing Print Issues

Like in previous months, the top performing print magazine issues of April featured a mix of both escapism and depictions of dire crises, according to the most recent data from GfK MRI's Issue Specific Study, which measures how well individual issues perform against a magazine's 12-month... Continue reading at Folio Magazine

[ Folio Magazine | 2018-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recently acquired #meredith corp #magazines perform #american consumer #recent waves


Facebook Started Indexing News Pages to Determine Which Publishers Belong in Its Ad Archive

Facebook announced that it has begun the process of indexing news pages in order to determine which publishers should be included in the Ad Archive that it introduced in June. The Ad Archive, which is available globally, gives people the ability to search for ads related to politics or issues of... Continue reading at AdWeek

[ AdWeek | 2018-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook announced


Facebook rolls out system to include news publishers in its controversial Ad Archive

Facebook is moving forward with its controversial Ad Archive with a new system that will decide whether to include individual publishers in the archive. The post Facebook rolls out system to include news publishers in its controversial Ad Archive appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook rolls #moving forward


Print Offers Big Rewards to Membership Models

This past year, The Costco Connection—the monthly print magazine that retail giant Costco produces for its $120-per-year Executive Members—increased its circulation to 13.2 million, making it the third-largest circulation magazine in the U.S. This had a clear impact on expenses, especially... Continue reading at Folio Magazine

[ Folio Magazine | 2018-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #significant growth #growing roster


Twitter tweaks Facebook with new issue ads policy that exempts publishers

The policy requires advertisers to get certified to run ads that refer to an election or candidate, or advocate for big issues including abortion, civil rights and guns. The post Twitter tweaks Facebook with new issue ads policy that exempts publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #run ads #civil rights


Facebook is playing nicer with publishers by easing up on ad and content restrictions

Facebook Watch is still no jackpot. But Facebook is letting more publishers sell their own ad inventory and has warmed up to non-exclusive content. The post Facebook is playing nicer with publishers by easing up on ad and content restrictions appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers sell #ad inventory #facebook watch #post facebook #content restrictions


Checking on the Printing Business in Hong Kong & China

Export printers look beyond the escalating trade dispute between China and the U.S. and changes in paper pricing to diversify, grow, and prosper. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #printing business #paper pricing


Black Light Printing in "Find Monsters"

Black light (or ultraviolet-reactive) printing, while not new, is usually done on inkjet printers with its application often limited to posters or high-end brochures. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-24 00:00:00 UTC ]
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Printing in Hong Kong & China 2018

In this 32nd annual coverage on the print manufacturing industry in Hong Kong and China, seven major export printers mull over the ongoing U.S.-China trade dispute and potential fallout on the industry, and share their observation on the rising paper prices and its causes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hong kong


Omarosa's 'Unhinged' Moves 33,483 Print Copies In First Week

Omarosa Manigault Newman's 'Unhinged: An Insider's Account of the Trump White House'—the second White House tell-all this year whose publication President Donald Trump has attempted to stymie—sold 33,484 copies in its first week on sale at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-24 00:00:00 UTC ]
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Going Beyond Protecting the Print Book

The counterfeiting of textbooks has been the bane of many educational publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print book #educational publishers


Teens Shun Print Mags, MPA Takes USPS to Task, and More News & Notes

Adolescents abandoning print... It's not especially groundbreaking to report that teens are largely abandoning books and magazines in favor of smartphones. What is notable about the American Psychological Association's new report on adolescent media use in the U.S.—one of the most comprehensive... Continue reading at Folio Magazine

[ Folio Magazine | 2018-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #job board


Snapchat’s creator charm offensive stops short of ad revenue sharing

Snapchat has opted to treat a select group of creators as publishing partners instead of ad inventory. The post Snapchat’s creator charm offensive stops short of ad revenue sharing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post snapchat #select group #publishing partners #ad inventory


Print Units Inched Up in Second Week of August

Unit sales of print books rose 1% in the week ended Aug. 12, 2018, over the comparable week in 2017 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-17 00:00:00 UTC ]
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Google publishes its own archive of US political ads

In the months leading up to the US midterm elections, the big online sites that inadvertently hosted the worst manipulation back in 2016, like Facebook and Twitter, have adopted new advertising policies to enforce transparency. So has Google, which h... Continue reading at Engadget

[ Engadget | 2018-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google publishes #political ads #months leading #midterm elections #advertising policies


Digital-to-Print SIPs Are Kalmbach’s Key to Attracting New Readers

Kalmbach Media’s Discover, a consumer-facing science magazine, is producing its first digital-to-print special issue publication (SIP), called Strange Science, which will feature 52 unusual, yet true, science stories, curated from some of Discover’s more popular digital articles. Published as a... Continue reading at Folio Magazine

[ Folio Magazine | 2018-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ultimate guide #model railroader #lucrative area #similar projects #cover price