Advertisers Recycle Print Ads For Tablets

With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
News tagged with: #conde nast #digital newsstand #issue media #magazine publishers #future growth

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Circle files for bankruptcy of Dutch printing companies

Circle Media Group has filed for bankruptcy of its Dutch printing companies, blaming Europe’s “challenging market circumstances” in a “shrinking” print industry. Continue reading at The Bookseller

[ The Bookseller | 2019-04-18 00:00:00 UTC ]
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Lack of Innovation Is Killing Ad Tech and Maybe Even the Open Web

Ad tech on the open web has become a disjointed chain of systems that is so fragmented that it prevents any single player from innovating at scale. The walled gardens of Google, Facebook and Amazon have left the rest of the ad-tech ecosystem behind. Take publishers, for example. The industry has... Continue reading at AdWeek

[ AdWeek | 2019-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open web #ad tech #walled gardens


Bertelsmann 'realigns' printing business, will close Nuremberg site

Bertelsmann plans to close its Nuremberg printing site by April 2021, and has begun immediate talks with employee representatives, with around 670 permanent staffers and 250 contract workers affected. Continue reading at The Bookseller

[ The Bookseller | 2019-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bertelsmann plans #printing business


Printed Matter's LA Art Book Fair returns to the Geffen at MOCA with artist-made works

If you're a book lover with a soft spot for visual art, you might want to plan a trip to the Geffen Contemporary at MOCA this weekend, where the 2019 LA Art Book Fair will be taking over the Little Tokyo museum. The annual book fair, first held in Los Angeles in 2013, is a celebration of artists’... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book lover


Toasted Collective Is Bringing Programmatic Advertising to the Cannabis Industry

The burgeoning cannabis industry has had a fraught relationship with premium inventory across a bevy of publishers, as media companies often blacklist cannabis-related ads. Toasted Collective, a cannabis digital agency, wants to change that. The agency--which recently secured exclusive... Continue reading at AdWeek

[ AdWeek | 2019-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major publishers #fraught relationship #premium inventory #media companies #including hearst


Bumble's latest foray: scary world of print publishing

Bumble this month launched its first foray into print and announced a new partnership with actress and entrepreneur Priyanka Chopra Jonas. The woman-first dating app now has a magazine, which the company is publishing with New York-based Hearst Magazines Corp. Fashion entrepreneur and model... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print publishing #latest foray #dating app


Medium Goes Analog With First Print Book

Online publishing platform Medium will publish its first print book,'The Big Disruption,' next week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print book


Download the Northwell Health print feature

See the print version of Northwell Health's Lenox Hill Hospital section, published April 1, 2019 in Crain's New York Business To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2019-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print version #york business


Now celebrity magazine set to close print edition

The beleaguered title's final print issue will go on sale on 2 April but the website will remain. Continue reading at BBC News

[ BBC News | 2019-04-01 00:00:00 UTC ]
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Rough Guides to offer free ebook with printed copies

Rough Guides is offering readers a free ebook version when they buy printed travel guides, as the company tries to grow its digital business. Continue reading at The Bookseller

[ The Bookseller | 2019-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rough guides #printed copies #offering readers #digital business


Apple reveals a news service and shows its ambivalence to ads

Apple's string of new subscription services pushes advertising mostly out of the picture -- but for the magazine industry that is a major partner in Apple's expanded news offering, there will be ads nonetheless.Apple on Monday revealed Apple News Plus and the Apple TV Plus video streaming... Continue reading at Advertising Age

[ Advertising Age | 2019-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple news #news service #magazine industry #ad experience


Polish Legislation Could Equalize VAT on Ebooks and Print by June 1

The frustration with higher VAT for ebooks than print books may finally be over Poland as legislation is proposed to drop the rate from 23 to 5 percent. The post Polish Legislation Could Equalize VAT on Ebooks and Print by June 1 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print books


Story time with ebooks 'not as helpful' as print books

A study finds parents focus more on technology with electronic books and interact less with children. Continue reading at BBC News

[ BBC News | 2019-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #story time #print books #electronic books


Digiday Research: GDPR has not reduced programmatic ad revenues for European publishers

Seventy-eight percent of 103 European publishers surveyed by Digiday said their programmatic inventory prices remain unchanged since GDPR. The post Digiday Research: GDPR has not reduced programmatic ad revenues for European publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday research #european publishers


Blackwell's survey finds print textbooks in favour

Eighty-two percent of lecturers see the physical textbook as an important resource for undergraduate students, while students show a strong preference for print textbooks over the digital versions, according to the latest student and lecturer survey conducted by Blackwell’s. Continue reading at The Bookseller

[ The Bookseller | 2019-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #important resource #print textbooks #digital versions


TrustX, P&G and the ANA move to reduce so-called 'ad-tech tax'

TrustX is eliminating its 12.5 percent supply-side fee from within its platform following a three-month trial with Meredith, NBCUniversal, CBS Interactive and Magna Global, a move it hopes will have broader implications for the digital advertising ecosystem.The trade body, which represents 35... Continue reading at Advertising Age

[ Advertising Age | 2019-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trading desks #ad exchanges #principal analyst


BuzzFeed's print edition, Kylie Jenner + AI, NYT's new TV show, Pecker's latest woes: Publisher's Brief

The cover story is "Help! I'm in Love With Momo." Hardin, incidentally, wrote about the so-called Momo Challenge on March 1:It remains unclear how many Momo videos actually exist, whether they have actually caused kids to harm themselves, and just how widespread a phenomenon it is. It's also... Continue reading at Advertising Age

[ Advertising Age | 2019-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cover story #remains unclear #vicious cycle #encouraged people #issue warnings


Instagram has a new ad format for branded content

Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. "Branded content ads," as Instagram calls the new offering, are part of the service's broader strategy to connect advertisers and creators in more formal partnerships.The Facebook-owned platform... Continue reading at Advertising Age

[ Advertising Age | 2019-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #branded content #broader strategy #niche followings


Industry Notes: London’s Exact Editions Digitizes ‘The Tablet’; Singapore’s MXRi Signs With OUP

The 180-year-old weekly 'The Tablet' now has its archive online. And Gerald Cai of MXRi and SnapLearn has a development project with Oxford University Press. The post Industry Notes: London’s Exact Editions Digitizes ‘The Tablet’; Singapore’s MXRi Signs With OUP appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-06 00:00:00 UTC ]
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Popular Rang-Tan Character From Palm Oil Deforestation Ad Will Star in a Children’s Book

The idea of an advertising character becoming the focus of a children's book might normally feel a bit icky, but here's a worthwhile exception. The orangutan character from London agency Mother's "Rang-tan" ad--originally made for Greenpeace and later repurposed as grocer Iceland Foods'... Continue reading at AdWeek

[ AdWeek | 2019-03-05 00:00:00 UTC ]
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