Advertisers Recycle Print Ads For Tablets

With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
News tagged with: #conde nast #digital newsstand #issue media #magazine publishers #future growth

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Facebook pulls Walmart and P&G ads for lacking 'political' labeling

UPDATE: After this article was published, Facebook reversed its decision that the Walmart ad was political and required a "paid for by" disclosure. "The aim of this policy and authorization process is increased authenticity for political ads on Facebook," a spokeswoman said in an email. "It... Continue reading at Advertising Age

[ Advertising Age | 2018-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ll learn


“Good Girls” Ads Draw Attention Across Three Different Magazines

It’s often said that the biggest portion of television advertising is done by TV networks themselves for tune-in promotion. With this in mind, networks might want to take another look at print magazines, based on consumer ad recall data from GfK MRI’s Starch Advertising Research in the... Continue reading at Folio Magazine

[ Folio Magazine | 2018-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top positions #metrics show #recent waves #entertainment weekly


Facebook tweaks political ads policy, but not enough to satisfy irate publishers

Facebook is standing by its policy to include news publishers’ promoted stories in a political ad archive, disappointing publishers. The post Facebook tweaks political ads policy, but not enough to satisfy irate publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-28 00:00:00 UTC ]
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Why Brands and Celebs Still Want Their Own Print Magazines

When Doug Olson, the president and general manager of Meredith magazines, reaches for an analogy to describe the launch of Magnolia Journal, his mind goes immediately to O, The Oprah Magazine. “It’s the first time in our history at Meredith that the largest retailers in the business called back... Continue reading at Folio Magazine

[ Folio Magazine | 2018-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #real people #airbnb hosts #online presence #gwyneth paltrow


Fortress Brings Bestselling Author's Book Back to Print Following Scandal

Fortress Press is reissuing ‘Jesus + Nothing = Everything’ by Tullian Tchividjian, the grandson of Billy Graham whose book was taken out of print after admitting to extra-marital affairs in 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book back #fortress press #billy graham


Tuesday Wake-Up Call: AT&T's ad-tech ambitions. Plus, CBD brands explode

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: AT&T quickly followed up its... Continue reading at Advertising Age

[ Advertising Age | 2018-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european union #brands aren


How Gannett Is Putting Its Advertisers Closer to Its Readers

CANNES, France--Being able to effectively target an audience is the ultimate quest of any digital media company. That's why Gannett, publisher of USA Today, more than 100 local newspapers and a dozen national digital sites, is looking to a new product to connect brands and users. We caught up... Continue reading at AdWeek

[ AdWeek | 2018-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #usa today


Industry Notes: Politics Power Print, Says NPD: Category Soars 32 Percent

Teaser text Image By Porter Anderson, Editor-in-Chief | @Porter_Anderson subhed f you’ve spent any time lately thinking that the political nightmares of the day surely have been good for some book sales–you take your silver linings where you can find them, right?–a new report from the NPD... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #porter anderson #ve spent #book sales #statement released


Facebook Tightened Its Policies on Advertising Accessories for Weapons

Starting Thursday (June 21), advertisers on Facebook can no longer promote weapon accessories and other related items to people under 18. The social network already had restrictions in place banning ads for weapon sales and modifications, such as magazines, but weapons accessories--such as... Continue reading at AdWeek

[ AdWeek | 2018-06-19 00:00:00 UTC ]
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Dispatches From IMAG: Print, Data and the Power of Brand Offer Hope to the Indies

[caption id="attachment_126697" align="alignright" width="290"] Hayley Romer, The Atlantic's CRO and Publisher[/caption] Optimism reverberated through the Petite Ballroom in Boston’s Taj Hotel last week at the MPA’s 2018 IMAG conference, and it was palpable. This was my first time attending the... Continue reading at Folio Magazine

[ Folio Magazine | 2018-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reach audiences #increase revenue


Publishers rewrite the narrative on print textbooks

Print sales in the schools sector are at an all-time high but bookselling is not without its challenges in such a buoyant market.   Continue reading at The Bookseller

[ The Bookseller | 2018-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print textbooks #print sales #all-time high #buoyant market


Facebook, New York Times Execs Get Into Heated Debate Over Ad Policy

Campbell Brown, head of global news partnerships at Facebook, said publishers have "welcomed" the company's approach to including them in their political ads policy. Mark Thompson, CEO of The New York Times, called bullshit. Brown and Thompson were discussing the findings in the 2018 Reuters... Continue reading at AdWeek

[ AdWeek | 2018-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #campbell brown #mark thompson #heated debate #ad policy


Print Unit Sales Stop Three-Week Slide in Early June

Unit sales of print books broke a three-week losing streak in the week ended June 10, 2018, as sales rose 3% over the week ended June 11, 2017, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-15 00:00:00 UTC ]
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Facebook Won’t Exclude News Publishers From Its Political Ads Policy

Facebook head of global news partnerships Campbell Brown explained in a blog post why news publishers will not be exempted from the social network's recent introduced policy on political ads. Facebook announced last month that all election-related and issue ads in the U.S. on both Facebook and... Continue reading at AdWeek

[ AdWeek | 2018-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook won #facebook head #facebook announced #news publishers #political ads


Facebook won't exempt publishers from new political ad policy

If publishers think Facebook would give them an exemption from its new political ad disclosure policy, they have another thing coming. The social network's Campbell Brown has rejected calls for publisher exemptions to the "paid for" label in a blog... Continue reading at Engadget

[ Engadget | 2018-06-14 00:00:00 UTC ]
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Authors Guild Adding Regional Chapters

The Authors Guild has announced an ambitious plan to open at least 14 regional chapters across the U.S. this year that will host variety of programs serving members in their local writing communities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors guild #ambitious plan


Facebook advertises for 'fake news' fact checkers

Firm changes initial ad for ‘news credibility specialists’ to ‘news publisher specialists’Facebook has advertised for “news credibility specialists” to fact-check content that appears on its site, after accusations of bias and the ongoing controversy over fake news. Almost two years after the... Continue reading at The Guardian

[ The Guardian | 2018-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fake news


AAM, MPA Team Up to Help Facilitate Cross-Platform Ad Sales

MPA's monthly cross-platform audience reports can now be integrated into publisher profiles for access by media buyers on AAM's platform. The post AAM, MPA Team Up to Help Facilitate Cross-Platform Ad Sales appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-06-08 00:00:00 UTC ]
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With Boost from Bourdain, Out-of-Print Cookbook Finds New Light

Seven Stories Press is releasing forty-year-old 'The Provincetown Cookbook' by Howard Mitcham, with a little help from Anthony Bourdain. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #anthony bourdain #stories press


Political advertising online to be reformed, says UK data regulator

Twitter and Facebook told they will be held more responsible for the content they publishBritain’s chief data regulator has said the online political advertising industry will be forced to reform for good as a result of the Cambridge Analytica scandal.Elizabeth Denham, the head of the... Continue reading at The Guardian

[ The Guardian | 2018-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook told #elizabeth denham #personal data #political purposes