Advertisers Recycle Print Ads For Tablets

With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
News tagged with: #conde nast #digital newsstand #issue media #magazine publishers #future growth

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Ebook sales continue to fall as younger generations drive appetite for print

Nielsen survey finds UK ebook sales declined by 4% in 2016, the second consecutive year digital has shrunkReaders committed to physical books can give a sigh of relief, as new figures reveal that ebook sales are falling while sales of paper books are growing – and the shift is being driven by... Continue reading at The Guardian

[ The Guardian | 2017-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #annual books #younger generations #ebook formats #consumer survey #bricks-and-mortar bookshops #4% rise


London Book Fair 2017: More Evidence of a Print Renaissance in the U.K.

Steve Bohme, research director at Nielsen Book Research U.K. said British print book purchases rose for the second year in a row. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print renaissance #steve bohme #research director


Get ready for more ads in Facebook's Instant Articles

As part of its Journalism Project, Facebook has revealed that it will allow publishers to place more ads in Instant Articles. That will allow sites like the Washington Post and New York Times to eke a bit more money out of posts published directly on... Continue reading at Engadget

[ Engadget | 2017-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #journalism project


Publishers Get More Ad Placement Flexibility in Facebook Instant Articles

Publishers that include advertising within their Facebook Instant Articles will soon have more flexibility when it comes to placement. Product manager Harshit Agarwal announced in a Facebook Media blog post that starting next week, ads can be placed up to every 250 words within Instant Articles.... Continue reading at AdWeek

[ AdWeek | 2017-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #include advertising


A Broad Perspective on the Print Landscape

Hot trends, innovations and big challenges in magazine media. The post A Broad Perspective on the Print Landscape appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hot trends #magazine media


In the Fight Against Big Digital Powers, Conde Nast Joins NBCU and Vox in Ad Pact

Conde Nast is joining NBC Universal and Vox Media to sell ads across their combined digital properties. It's the latest move by publishers and TV conglomerates to better compete with digital advertising from the likes of Google and Facebook.The addition of Conde Nast builds on what NBCU and Vox... Continue reading at Advertising Age

[ Advertising Age | 2017-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest move #digital advertising #advertising marketplace #high-quality content #consumer groups #top chef


Digital Editors Significantly Out-Earn Those at Print Magazines

And while narrowing slightly, the gender gap persists — especially among editors-in-chief — according to our annual editorial salary survey. The post Digital Editors Significantly Out-Earn Those at Print Magazines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print magazines


Print Sales Down at Wiley in Q3

Sales of higher education textbooks fell 27% at John Wiley in the third quarter ended January 31, compared to the third period of fiscal 2016. Sales of STM and professional books fell 12%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print sales #john wiley


Six Broader Questions in Light of P&G's Digital Advertising Ultimatum

When the chief brand officer from the largest advertiser in the world announces that they don't "want to waste time and money on a crappy media supply chain," even those of us just outside digital media in packaging may feel a little twinge of dread in our stomachs.If you missed it a few weeks... Continue reading at Advertising Age

[ Advertising Age | 2017-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #waste time #procter gamble


Printing money: 10 of the richest book deals of all time

The Obamas’ $60m book deal has broken all records. From James Patterson to JK Rowling and Pope John Paul II, here are some of their closest rivals1. Seventeen books by James Patterson ($100-150m)When? 2009 Related: The audacity of hype: could Obama's presidential memoir be the greatest ever? ... Continue reading at The Guardian

[ The Guardian | 2017-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #printing money #james patterson #jk rowling


Believe It: Far Off the Radar, Print Magazines Are Thriving

Two observers of the smaller-magazine market describe a world of growth and optimism. The post Believe It: Far Off the Radar, Print Magazines Are Thriving appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print magazines


2000 AD to revive children's comics from the '70s and '80s

Lost classic children’s British comics from the 1970s and ’80s are to be brought back to life by 2000 AD, following its acquisition of the Fleetway and IPC Youth group archive from Egmont UK last year. Continue reading at The Bookseller

[ The Bookseller | 2017-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brought back #egmont uk


AOL Inks Mobile Data Deal to Power More Location-Based Ads

As part of AOL's ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort. Adsquare's data will be built into AOL's programmatic platform One by AOL that helps publishers sell ads.... Continue reading at AdWeek

[ AdWeek | 2017-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #programmatic platform #location-based ads #rivals facebook


How the NAACP’s Reggie Thomas Navigates Ad Sales and Event Sponsorships

A Q&A with the Folio: Association Media Summit panelist on the nuances of selling ads and event sponsorships for the non-profit association's for-profit magazine, The Crisis. The post How the NAACP’s Reggie Thomas Navigates Ad Sales and Event Sponsorships appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selling ads


Women’s Wear Daily Scales Back Print Editions and Cuts Staff

Women's Wear Daily, the so-called "bible of fashion," will be altering its print schedule for the second time in two years and letting go of several staffers. WWD confirmed to Adweek that it will cease publishing regular, weekly print editions and instead print only special editions. "We will... Continue reading at AdWeek

[ AdWeek | 2017-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wear daily #special editions


Facebook is inserting ads midway through videos

Facebook's ambitions for video have been pretty explicit. And now the social network is (officially) introducing a way for its publishing partners to get paid for them. Rather than front-loading ads the way YouTube and so many others do, these will a... Continue reading at Engadget

[ Engadget | 2017-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners


Elsevier profits up 3% despite 'steeper' print declines

Elsevier marginally increased its sales and profits in 2016, in spite of what it described as "steeper declines" for print books sales than in recent years, "reflecting market conditions". Continue reading at The Bookseller

[ The Bookseller | 2017-02-24 00:00:00 UTC ]
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Facebook Is Expanding Ad Breaks for Live and Uploaded Video

Publishers and creators might soon be able to make more money off their Facebook video content. Facebook is introducing or expanding three types of video ads for both the social network and publishers' websites: in-stream video ads for publisher websites, expanding ad breaks for Facebook Live... Continue reading at AdWeek

[ AdWeek | 2017-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher websites #video ads #ad breaks


Comparethemarket ads lead way as online firms become top TV spenders

Comparison sites and Amazon boost spending on the small screen – but Google and Facebook cut campaignsDigital businesses- online-only companies such as Amazon and traditional firms promoting online services – spent a record £639m on TV ad campaigns in 2016 to become the biggest-spending group of... Continue reading at The Guardian

[ The Guardian | 2017-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small screen #traditional media #hit hard #online platforms


Fairfax Media announces half-year profit and plan to keep printing newspapers

Greg Hywood says company will keep printing Sydney Morning Herald and the Age ‘for some years yet’ and may spin off Domain real estate business Fairfax Media will continue to print its daily newspapers for several years, its chief executive, Greg Hywood, confirmed at the company’s results... Continue reading at The Guardian

[ The Guardian | 2017-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily newspapers #financial year