Advance Publications Buys Digital Marketing Agency, POP

Advance Publications, parent company of Condé Nast, has stepped up its efforts on two fronts with the acquisition of digital marketing agency, POP. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-01-25 00:00:00 UTC ]
News tagged with: #advance publications

Other Publishing stories related to: 'Advance Publications Buys Digital Marketing Agency, POP'

ASCEL: 'public libraries can help children with digital'

Public libraries have a vital role in helping children navigate the digital landscape, the Association of Senior Children's and Education Librarians (ASCEL) said in a report issued today (2nd December). Continue reading at The Bookseller

[ The Bookseller | 2014-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital landscape #senior children #public libraries #vital role

Print Media Buying Has Stabilized, Agency Execs Say, But Change is Still the Watchword

The most dominant story in magazine media over the last decade-the decline in print as digital media surges-may be changing, according to an all-star panel of ad agency executives at a min breakfast Thursday. There was general consensus on the panel of four that the decline has stopped and... Continue reading at Folio Magazine

[ Folio Magazine | 2014-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print media #agency execs #magazine media

Straus and Nurnberg buy Wallace Literary Agency

Robin Straus in association with Andrew Nurnberg has acquired the New York-based Wallace Literary... Continue reading at The Bookseller

[ The Bookseller | 2014-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #robin straus #andrew nurnberg

3 ways agency calls for viewability will change ad buying

Agencies are pushing for transparency from publishers on all fronts, but viewability has by far become their most pressing priority. GroupM, the biggest digital media buyer in the U.S., announced it would shift its buying from open exchanges to private ones, in a push for greater transparency.... Continue reading at Digiday

[ Digiday | 2014-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #greater transparency #major players #sponsor content

Bookseller Marketing and Publicity Conference: 'Can't replace gut instinct'

The use of social media and consumer insight do not "replace our gut instinct", The... Continue reading at The Bookseller

[ The Bookseller | 2014-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookseller marketing #publicity conference #consumer insight

Bookseller Marketing and Publicity Conference: Live Blog

Speakers from YouTube and Buzzfeed will join representatives from the trade at today’s... Continue reading at The Bookseller

[ The Bookseller | 2014-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookseller marketing #publicity conference #live blog

How to squeeze more out of digital marketing

Studies show that two people with the same name tend to like each other. But that’s not why I like James Altucher. I like him because he is provocative and insightful. Altucher is an entrepreneur, chess master, author, comic book lover, and once-wannabe rapper. He’s also very accessible.... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital marketing #studies show

Open Road Buys Premier Digital E-book Line

Open Road Integrated Media has added more than 300 titles to its catalogue, acquiring the ebook list from Premier Digital Publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook list

What Marketers Should Know About Buying Publishers' Custom Audiences

When print was thriving, advertisers would simply use brands as a proxy for the audience they wanted to reach. Want moms? Buy People magazine. Now marketers know more about their targets, have better tools to find them and more ways to reach them. And traditional publishers stood by as... Continue reading at Advertising Age

[ Advertising Age | 2014-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #things publishers #ad networks #fighting back #media agencies #playing field

Facts and Numbers on the Korean Book Market: Digital Publishing in Korea 2014

A visit to the Gwanghwamun branch of Kyobo, Korea’s largest bookstore chain, provides many clues to the country’s present book market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing

Check It Out With Michael Kelley: The Digital Public Library of America

When it was first proposed, the Digital Public Library of America—a visionary project that aims to make discoverable and accessible online the gems of local library collections nationwide—drew many questions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #michael kelley

Amazon Publishing's advances move ahead of the market

The web giant's books imprint flexes its muscles after scoring an ebook No 1, but the little guy may yet win the dayA good month for Amazon's fledgling publishing business – the imaginatively-titled Amazon Publishing – just got better, after the imprint won the rights to Cath Quinn's historical... Continue reading at The Guardian

[ The Guardian | 2014-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published novels

Congress Advances Public Access Mandate for Federal Research

With passage of the 2014 Omnibus Appropriations Act, Congress has advanced a 2013 Presidential directive requiring public access to taxpayer funded research. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-17 00:00:00 UTC ]
More news stories like this |

Kensington Buys Digital Pub, Lyrical Press

Kensington Publishing has acquired the ebook house, Lyrical Press. Lyrical, which was founded in 2007, and specializes in contemporary, paranormal and erotic romance; thrillers; and science fiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lyrical press #kensington publishing #erotic romance #science fiction

Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads

Facebook is being more blunt about the fact that marketers are going to have to pay for reach.If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that... Continue reading at Advertising Age

[ Advertising Age | 2013-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #falling short #buy ads #big shift

Digital Dominates Event Attendance Marketing

Arguably, the most important change in the event management business over the past decade has been the shift to digital attendance marketing. Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #past decade