Digital Virgo buys VirginMega

Mobile and interactive media group Digital Virgo has bought VirginMedia, the online sales... Continue reading at 'The Bookseller'

[ The Bookseller | 2013-07-22 00:00:00 UTC ]
News tagged with: #online sales

Other Publishing stories related to: 'Digital Virgo buys VirginMega'


Digital Virgo buys VirginMega

Mobile and interactive media group Digital Virgo has bought VirginMedia, the online sales... Continue reading at The Bookseller

[ The Bookseller | 2013-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online sales


Media Buying Briefing: As the auto industry shifts its priorities, digital media buying slides into the driver’s seat

Due to a convergence of supply-chain issues, shifting consumer preferences, auto advertising continues to shift from traditional to digital media channels, even as total spending is expected to drop. The post Media Buying Briefing: As the auto industry shifts its priorities, digital media... Continue reading at Digiday

[ Digiday | 2021-09-13 04:05:00 UTC ]
More news stories like this | News stories tagged with: #supply-chain issues #digital media


Digital conglomerate buys right-wing app Parler

The digital media conglomerate Starboard said Friday it purchased the conservative social media site Parler and will temporarily take down the app as it undergoes a “strategic assessment.” Continue reading at ABC News

[ ABC News | 2023-04-14 20:47:19 UTC ]
More news stories like this | News stories tagged with: #digital media


Media Buying Briefing: Sustainability once again takes center stage across digital media

Some digital media buyers are focusing on reducing the impact on the environment of digital marketing, even though clients aren't yet asking for that rigor. The post Media Buying Briefing: Sustainability once again takes center stage across digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-06-06 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digital marketing #digital media


What a $6.5 million Super Bowl ad can buy in digital media

This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-02-11 05:01:00 UTC ]
More news stories like this | News stories tagged with: #big game #digital media


What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media


What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media


BuzzFeed to buy HuffPost from Verizon in latest digital media deal

As part of the deal, Verizon is acquiring a minority stake in BuzzFeed, which will use the telecom giant’s ad platform to reach more customers. Continue reading at Advertising Age

[ Advertising Age | 2020-11-19 19:16:51 UTC ]
More news stories like this | News stories tagged with: #buy huffpost #minority stake #ad platform #digital media


What a $5.6m Super Bowl buy can purchase in digital media in 2020

Each year Digiday calculates what advertisers could do with the cash they spend on Super Bowl ads if used on digital media buys instead. For this year's tally, Digiday explores alternate purchases, such as TikTok hashtag campaigns, digital out-of-home ads and use of "The Bachelor"... Continue reading at Digiday

[ Digiday | 2020-01-30 05:00:53 UTC ]
More news stories like this | News stories tagged with: #digital media


Marketing Consultancy Ebiquity Buys Complementary Platform Digital Decisions

Marketing consultancy firm Ebiquity has purchased Digital Decisions in a bid to further its digital media monitoring capabilities as it aims to better help brands evaluate their online media spend. The deal between the Europe-based pair will begin with an initial consideration of 700,000 euros... Continue reading at AdWeek

[ AdWeek | 2020-01-08 09:05:25 UTC ]
More news stories like this | News stories tagged with: #digital media


‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020

Bayer is on its second year of in-housing programmatic. At Digiday's Media Buyer Summit this week, the company shared how it set up its team. The post ‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020 appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-10-18 04:01:51 UTC ]
More news stories like this | News stories tagged with: #digital media


Bustle Digital Group Buys Nylon Magazine, Plans to Relaunch Print

Nylon, the alternative fashion and lifestyle magazine founded in 1999, was scooped up by Bustle Digital Group for an undisclosed sum on Thursday.  Effective immediately, Nylon’s editorial and design teams will join BDG, including editor-in-chief Gabrielle Korn, who will remain on in her... Continue reading at Folio Magazine

[ Folio Magazine | 2019-06-27 16:31:12 UTC ]
More news stories like this | News stories tagged with: #site redesign


Bustle Digital Group Buys Mic for an Estimated $5 Million

Executives at digital news publisher Mic managed to lay off nearly the entire company and secure a new owner all in one day. The company, which launched with a splash as a go-to news source for millennials, is officially being sold to Bryan Goldberg's Bustle Digital Group. Sources say a... Continue reading at AdWeek

[ AdWeek | 2018-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #entire company #news source #bryan goldberg


Warner Bros. to buy the rest of digital video company Machinima

Warner Bros. has signed a deal to buy the gamer-focused YouTube network Machinima in order to expand the movie and TV studio’s digital video business, the company said Thursday. Burbank-based Warner Bros., the studio behind film franchises like Harry Potter and DC Entertainment, was already a... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv studio #warner bros #harry potter #dc entertainment


IPG Buys Inscribe Digital

In a deal that expands its ebook distribution capabilities, Independent Publishers Group has acquired ebook distributor Inscribe Digital from parent Isolation Network. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-13 00:00:00 UTC ]
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Axel Springer buys eMarketer to reduce digital ad dependency

The German publisher continues to focus on building its digital subscription business with $250m purchase of research companyAxel Springer has snapped up market research firm eMarketer in a $250m (£173m) deal as the German publisher continues to focus on building its digital subscription... Continue reading at The Guardian

[ The Guardian | 2016-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business insider #media group


Axel Springer Buys eMarketer, Extending U.S. and Digital Push

Axel Springer has agreed to buy market researcher eMarketer at an enterprise value of about $250 million as the German publisher continues its push into digital businesses and English-speaking markets.The German media group is paying $242 million for 93% of the shares in eMarketer, taking the... Continue reading at Advertising Age

[ Advertising Age | 2016-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #axel springer #$250 million #digital businesses #english-speaking markets #statement friday #online news #drive growth


When you buy digital content on Amazon or iTunes, you don't exactly own it

Buy an ebook on Amazon or an album on Apple's iTunes and you own it, right? Maybe not as much as you think. It's all about what the tech industry calls digital rights management, and the bottom line for consumers is that there are significant differences between owning a tangible product and... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bottom line #significant differences


Eclipse looms for newspaper giants buying a place in the digital sun

Ad blockers are wreaking havoc with the online revenue of newspapers, yet some groups continue to throw money around to acquire online rivals. What happens when boom turns to bust?On the one hand, the bad times are rolling for news on screens. Ad blocking is knocking a hole in revenue streams –... Continue reading at The Guardian

[ The Guardian | 2015-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blocking #revenue streams #world association