A cohort of ad industry veterans and tech platforms are launching BritePool, an identity solution for digital advertising that aims to provide consumers with some level of control over who uses their data. Along the way, it hopes to offer agencies and brands an alternative to the so-called duopoly of Google and Facebook. Publishers such as CBS, Publishers Clearing House, as well as IBM, are already on board for BritePool, which will offer people who allow brands to use their data the ability to earn rewards such as free Uber rides, for example. The move comes at a time when an increasing number of companies are attempting to create a standardized universal ID, one that preempts looming regulation while also providing marketers with a user base large enough to rival walled gardens. Companies such as Google and Facebook hold significant leverage over marketers because both have massive amounts of logged-in users that enable marketers to target consumers with ads. Outside the duopoly, however, advertisers are often forced to use cookie-based solutions, which are becoming increasingly irrelevant given the fragmented landscape. Browsers such as Apple’s Safari are blocking them altogether. BritePool, which is a commercial entity, has stakeholders that include industry veterans Bob Perkins, previously an executive at TBWA\Chiat\Day and a former Pizza Hut chief marketing officer, as well as David Moore, founder of 24/7 RealMedia, which sold for $650 million to WPP in 2007.... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-25 00:00:00 UTC ]
News tagged with:
#ve failed
#southern california
#report adds
#playing field
#large part
The Sheikh Zayed Book Award-sponsored program runs July 23-t0-29 in association with the British Centre for Literary Translation. The post Sheikh Zayed Book Award Translation Program Returns for 2023 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-01-30 18:08:38 UTC ]
More news stories like this | News stories tagged with:
#literary translation
#zayed book
The U.S. Department of Justice and eight states, including California, filed suit against Google in a Virginia federal court on Tuesday, claiming that the company illegally used its market powers to dominate Internet advertising. In a court filing originally reported on by CNN, the DOJ... Continue reading at PC World
[ PC World | 2023-01-24 19:39:28 UTC ]
More news stories like this | News stories tagged with:
#higher quality
#ad business
#header bidding
#small businesses
#publishers make
The latest initiative from Little Free Library will provide book-sharing boxes for installation on tribal lands and in other Indigenous communities throughout the U.S. and in Canada. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-20 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#latest initiative
#free library
#indigenous communities
The late-2022 edition of the 'Trans/Formations of Arabic Literary Theory' had the cooperation of the Sheikh Zayed Book Award. The post Abu Dhabi Arabic Language Centre at New York’s Columbia University appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-01-06 13:24:27 UTC ]
More news stories like this | News stories tagged with:
#columbia university
#zayed book
Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at AdWeek
[ AdWeek | 2023-01-04 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#upcoming launch
#nielsen
If you need a break from the hustle and cheer of the holidays, there’s nothing better than the ultimate escapist genre: sci-fi. This year has been a good one for those who like their entertainment off-planet or otherwise removed from our reality. We finally got a Predator sequel that isn’t... Continue reading at Engadget
[ Engadget | 2022-12-26 14:15:37 UTC ]
More news stories like this | News stories tagged with:
#aural medium
#space exploration
#short fiction
#audiobook
#pulitzer prize
Hervé Tullet is a perennial favorite among buyers and sellers of children’s books as well as among the art crowd. His books have been translated into many languages, and he’s been featured in exhibitions around the world. * THE BOOKS Comment papa a rencontré maman (How dad met mom), Hachette... Continue reading at Literrary Hub
[ Literrary Hub | 2022-12-21 09:52:36 UTC ]
More news stories like this | News stories tagged with:
#perennial favorite
#hachette
What the hell are we doing? All the best things are shutting down and people are out here using computers to make children’s books? Not to get too Jeff Goldblum on you, but just because you build a tool to do something doesn’t make it interesting or worthy. To wit, a product designer named... Continue reading at Literrary Hub
[ Literrary Hub | 2022-12-13 15:19:23 UTC ]
More news stories like this | News stories tagged with:
#make children
#children’s book
Produced between 1930 and 1973, Cambridge University Press' Christmas gift books were testaments to the company's capabilities. The post Digitizing Its ‘Christmas Books’: Cambridge University Press appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-12-12 17:32:06 UTC ]
More news stories like this | News stories tagged with:
#cambridge university press
The 2022 edition of Italy's public-facing book fair 'Più libri più liberi' features sessions for professionals at Rome's La Nuvola. The post Più libri più liberi: AIE and Aldus UP’s Professional Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-12-02 17:52:26 UTC ]
More news stories like this | News stories tagged with:
#professional program
#book fair
We spoke with Andrea Chambers, who heads the master’s degree program, about the tools publishing professionals need today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-02 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#andrea chambers
#publishing program
Using the Oslo-based 'Ludenso Studio' platform, Cambridge expects to enhance its textbooks with increased value in imagery and other assets. The post Cambridge University Press Partners With Norway’s Ludenso on AR Textbooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-11-22 20:23:17 UTC ]
More news stories like this | News stories tagged with:
#cambridge university press
Christian publishers are working all angles to reach book buyers, with new sales strategies involving book clubs, customer management software, conference attendance, coordinated cross-media campaigns, and much more Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-22 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#direct-to-consumer focus
#christian publishers
The new open-access agreement announced by Springer Nature is arranged with 10 members of Japan's Research University Consortia. The post Springer Nature Signs Open-Access Agreement with Japanese Universities appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-11-21 21:29:28 UTC ]
More news stories like this | News stories tagged with:
#springer nature
And other questions asked in ‘Algorithmic Reality,’ a new graphic novel by WeTransfer’s cofounder, Damian Bradfield. You’re in a shoe store, trying on a pair of Nikes. The vendor is going on about how great the shoes are, but you’re not convinced, so you walk out empty handed. Sometime later,... Continue reading at Fast Company
[ Fast Company | 2022-11-15 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#questions asked
#algorithmic reality
#damian bradfield
#coming back
#graphic novel
The 11th iteration of University Press Week highlights 'pressing social conversations' and 'vital scholarship,' among other things. The post University Press Week: A Total 158 Campus Publishing Companies appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-11-14 20:15:56 UTC ]
More news stories like this | News stories tagged with:
#publishing companies
The first IPA International Publishers Congress since 2018 will look at issues confronting the world book publishing industry. The post IPA’s 33rd International Publishers Congress: Program Highlights appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-27 16:49:15 UTC ]
More news stories like this | News stories tagged with:
#post ipa
#program highlights
#world book
As a publishing company with its main location in southern West Virginia, Blackwater Press is undeniably an Appalachian press. That means when we receive manuscripts from regional writers or on regional topics, I’m not automatically open to acceptance. Quite the opposite: I’m more critical than... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-21 08:52:57 UTC ]
More news stories like this | News stories tagged with:
#regional writers
#regional topics
The business news publisher Semafor launched Tuesday morning after months of anticipation, debuting in the process a number of original editorial and commercial elements that the startup hopes will help differentiate it in the eyes of both readers and ad buyers. The 60-person team, founded by... Continue reading at AdWeek
[ AdWeek | 2022-10-18 10:05:00 UTC ]
More news stories like this | News stories tagged with:
#ad buyers
#bloomberg media
#justin smith
#news publisher
Netflix's ad-supported tier finally has a release date, and it's now clear just what sacrifices you'll have to make to get a lower price. The new "Basic with Ads" plan will be available November 3rd at 12PM Eastern for $7 per month. It will initially be available to viewers in 12 countries,... Continue reading at Engadget
[ Engadget | 2022-10-13 17:45:26 UTC ]
More news stories like this | News stories tagged with:
#premium plan
#november 3rd
#release date
#lower price
#12pm eastern
#south korea
#wider audience
#nielsen