A cohort of ad industry veterans and tech platforms are launching BritePool, an identity solution for digital advertising that aims to provide consumers with some level of control over who uses their data. Along the way, it hopes to offer agencies and brands an alternative to the so-called duopoly of Google and Facebook. Publishers such as CBS, Publishers Clearing House, as well as IBM, are already on board for BritePool, which will offer people who allow brands to use their data the ability to earn rewards such as free Uber rides, for example. The move comes at a time when an increasing number of companies are attempting to create a standardized universal ID, one that preempts looming regulation while also providing marketers with a user base large enough to rival walled gardens. Companies such as Google and Facebook hold significant leverage over marketers because both have massive amounts of logged-in users that enable marketers to target consumers with ads. Outside the duopoly, however, advertisers are often forced to use cookie-based solutions, which are becoming increasingly irrelevant given the fragmented landscape. Browsers such as Apple’s Safari are blocking them altogether. BritePool, which is a commercial entity, has stakeholders that include industry veterans Bob Perkins, previously an executive at TBWA\Chiat\Day and a former Pizza Hut chief marketing officer, as well as David Moore, founder of 24/7 RealMedia, which sold for $650 million to WPP in 2007.... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-25 00:00:00 UTC ]
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DK has named Hodder & Stoughton executive publisher Liz Gough to the newly created role of managing director of DK Adult. In the position, Gough is charged with growing and diversifying the publisher's adult publishing program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-14 05:00:00 UTC ]
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The Guest of Honor EU program at Guadalajara includes a three-day program for European, Latin American, and Caribbean professionals. The post At Guadalajara Book Fair: Guest of Honor EU Plans a Professional Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-09 21:45:06 UTC ]
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The Texas Book Festival, running November 11 and 12 in Austin, will feature more Spanish-language programming, including a dozen Spanish-language authors among the more than 300 authors participating. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-09 05:00:00 UTC ]
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The Frankfurt Book Fair’s professional programming ranged from academic publishing and AI to image licensing, literary awards, and audio sales. Charleston Conference at the Frankfurt Book Fair Zhejiang University Press and Springer Nature Launch the ‘Liangzhu Civilization Series’ Licensing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-23 22:16:08 UTC ]
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Frankfurt Book Fair's professional programming ranged from academic publishing and AI to image licensing, literary awards, and audio sales. The post Frankfurt Photo Roundup: People and Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-23 22:16:08 UTC ]
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In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek
[ AdWeek | 2023-10-19 06:00:00 UTC ]
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Saskatchewan-based indie horror publisher DarkLit Press, helmed by Andrew Robert and distributed in the U.S. and Canada by Ingram, has announced a series of new initiatives in recent months. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-13 04:00:00 UTC ]
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The upcoming Frankfurter Buchmesse has programming looking at many aspects of artificial intelligence and related issues. The post Talking AI at Frankfurt: A Look at Some of the Programming Ahead appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-10 16:46:37 UTC ]
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Schneider's memoir 'In the Form of a Question' mines the 'Jeopardy!' star's life — acid trips, polyamory, fame, fears and how Leo DiCaprio didn't do it for her. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-09-30 15:38:29 UTC ]
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Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek
[ AdWeek | 2023-09-29 06:00:00 UTC ]
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Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Continue reading at Digiday
[ Digiday | 2023-09-22 04:01:00 UTC ]
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Studios behind Harry Potter films to undergo 400,000 sq ft expansion by 2027, in boost to struggling industryThe Warner Bros studios behind the Harry Potter film series are to undergo a major expansion, creating 4,000 jobs and providing a boost to Britain’s beleaguered film and TV production... Continue reading at The Guardian
[ The Guardian | 2023-09-21 21:30:09 UTC ]
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Simon & Schuster is introducing a new "multi-platform education and resources program" during this year's Banned Books Week, as part of an effort to expand the publisher's response to the book bans and challenges. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-20 04:00:00 UTC ]
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Bill Willingham, the creator of the comic book series Fables, says you now own his work, fully and for all time. Willingham has released his work, which served as the basis for Telltale Games' The Wolf Among Us, to public domain — mostly because he can't afford to sue DC Comics. In a lengthy... Continue reading at Engadget
[ Engadget | 2023-09-16 13:00:10 UTC ]
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For 20 years, the San Francisco–based publisher has mentored designers and editors through a paid fellowship program outside the internship model. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-15 04:00:00 UTC ]
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While the international book publishing trade holds sway at Frankfurt, academic programming will make a strong showing in October. The post Buchmesse’s 75th Year: ‘Frankfurt Academic’ Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-09-11 21:37:52 UTC ]
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A cross-disciplinary approach is planned for Oxford University Press' newly announced "Intersections" online academic resource. The post Oxford University Press Opens Topical Interdisciplinary Research Tool appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-09-08 22:06:03 UTC ]
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Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age
[ Advertising Age | 2023-09-07 20:12:10 UTC ]
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The University Press Library platform at Germany’s De Gruyter now hosts scholarly content from all 17 Canadian university presses. By Porter Anderson, Editor-in-Chief | @Porter_Anderson ‘Our Commitment to Sustainable Growth’ n more academic publishing news of the summer, the Association of... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-09-01 18:33:29 UTC ]
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