A cohort of ad industry veterans and tech platforms are launching BritePool, an identity solution for digital advertising that aims to provide consumers with some level of control over who uses their data. Along the way, it hopes to offer agencies and brands an alternative to the so-called duopoly of Google and Facebook. Publishers such as CBS, Publishers Clearing House, as well as IBM, are already on board for BritePool, which will offer people who allow brands to use their data the ability to earn rewards such as free Uber rides, for example. The move comes at a time when an increasing number of companies are attempting to create a standardized universal ID, one that preempts looming regulation while also providing marketers with a user base large enough to rival walled gardens. Companies such as Google and Facebook hold significant leverage over marketers because both have massive amounts of logged-in users that enable marketers to target consumers with ads. Outside the duopoly, however, advertisers are often forced to use cookie-based solutions, which are becoming increasingly irrelevant given the fragmented landscape. Browsers such as Apple’s Safari are blocking them altogether. BritePool, which is a commercial entity, has stakeholders that include industry veterans Bob Perkins, previously an executive at TBWA\Chiat\Day and a former Pizza Hut chief marketing officer, as well as David Moore, founder of 24/7 RealMedia, which sold for $650 million to WPP in 2007.... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-25 00:00:00 UTC ]
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New additions to the upcoming London Book Fair's Main Stage lineup include Michael Sheen, Julie Smith, and Steven Bartlett. The post London Book Fair: Main Stage Programming Announcements appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-02-16 21:59:06 UTC ]
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Again this year, Taipei International Book Exhibition both produces programming and hosts more from Frankfurt, for publishing pros. The post Taipei Book Exhibition 2024: Professional Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-02-14 23:47:37 UTC ]
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The Bologna Book Plus, a generalist-publishing program, offers its first 'Audio Forum' on April 10 during Bologna Children's Book Fair. The post Bologna Book Plus Releases New Audio Forum Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-02-13 15:48:09 UTC ]
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The longest Super Bowl game will also go down as the most-watched program in U.S. television history. According to Nielsen and Adobe Analytics, Kansas City's 25-22 overtime victory over San Francisco on Sunday night averaged 123.4 million viewers across television and streaming platforms. Continue reading at CBC
[ CBC | 2024-02-13 13:58:34 UTC ]
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Chiefs-49ers sets US TV ratings mark with 123.4m viewersNickelodeon’s Super Bowl telecast: ingenious and wildly chaoticThe longest Super Bowl game will also go down as the most-watched program in television history.According to Nielsen and Adobe Analytics, Kansas City’s 25-22 overtime victory... Continue reading at The Guardian
[ The Guardian | 2024-02-13 07:37:15 UTC ]
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The illustrated book publisher will launch a new series of small-format titles, gift program, and book design prize, alongside unique branding, to commemorate its 75th anniversary. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-08 05:00:00 UTC ]
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Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday
[ Digiday | 2024-02-06 05:01:00 UTC ]
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Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek
[ AdWeek | 2024-01-23 13:42:51 UTC ]
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If you’re looking for more ways to earn an income or diversify revenue streams, e-books are a great avenue. You don’t need to be an expert, either. With My AI eBook Creation Pro, you can create premium e-books in a matter of clicks without the writing or design expertise. Powered by... Continue reading at PC World
[ PC World | 2024-01-10 08:00:00 UTC ]
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Mid-century encyclopaedias claimed the power to decide what counted as knowledge and what didn’t – much as online publishing platforms and social media companies do today. Continue reading at The Conversation
[ The Conversation | 2024-01-09 17:02:30 UTC ]
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The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights. In this episode, she discusses how the blurred lines between data management... Continue reading at Digiday
[ Digiday | 2023-12-22 05:01:00 UTC ]
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How the digital media industry had to come to grips with growing privacy requirements. Continue reading at Digiday
[ Digiday | 2023-12-22 05:01:00 UTC ]
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England's merged Cambridge University Press & and Assessment reports record revenues and numbers of users in 2022-2023. The post Year End: Cambridge University Press Reports Record £1 Billion in Revenue appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-12 20:15:01 UTC ]
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There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. Continue reading at Digiday
[ Digiday | 2023-12-11 05:01:00 UTC ]
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Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday
[ Digiday | 2023-12-05 15:08:37 UTC ]
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Paolini, a best-selling author of young adult fantasy novels, has a new book out, “Murtagh.” In it, he returns to the world of “Eragon” and the adventures he began creating as a teenager. Continue reading at The New York Times
[ The New York Times | 2023-12-02 10:02:30 UTC ]
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YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget
[ Engadget | 2023-12-01 14:00:31 UTC ]
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When it comes to preserving any type of document in a format that anyone can later open and be sure it looks right, it’s hard to beat the PDF format. PDF, or portable document format, was developed by Adobe in the early 1990s to make it easy to share formatted documents regardless of the... Continue reading at PC World
[ PC World | 2023-11-29 11:30:00 UTC ]
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