A cohort of ad industry veterans and tech platforms are launching BritePool, an identity solution for digital advertising that aims to provide consumers with some level of control over who uses their data. Along the way, it hopes to offer agencies and brands an alternative to the so-called duopoly of Google and Facebook. Publishers such as CBS, Publishers Clearing House, as well as IBM, are already on board for BritePool, which will offer people who allow brands to use their data the ability to earn rewards such as free Uber rides, for example. The move comes at a time when an increasing number of companies are attempting to create a standardized universal ID, one that preempts looming regulation while also providing marketers with a user base large enough to rival walled gardens. Companies such as Google and Facebook hold significant leverage over marketers because both have massive amounts of logged-in users that enable marketers to target consumers with ads. Outside the duopoly, however, advertisers are often forced to use cookie-based solutions, which are becoming increasingly irrelevant given the fragmented landscape. Browsers such as Apple’s Safari are blocking them altogether. BritePool, which is a commercial entity, has stakeholders that include industry veterans Bob Perkins, previously an executive at TBWA\Chiat\Day and a former Pizza Hut chief marketing officer, as well as David Moore, founder of 24/7 RealMedia, which sold for $650 million to WPP in 2007.... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-25 00:00:00 UTC ]
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Workers at Oxford University Press are threatening to strike, alleging the publishing house is moving jobs abroad and has stonewalled the union in salary negotiations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-29 04:00:00 UTC ]
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Next month’s Bologna Book Fair, the world’s largest rights fair devoted to children’s books, offers an extensive lineup of programming throughout the fair’s four days. Here are some of the highlights. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-22 04:00:00 UTC ]
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A shift of focus on libraries to retail channels and an aggressive acquisition of new titles—including, recently, works by John LeCarré and Jon Fosse—led to nearly $30 million in revenue in 2023, a 39% jump for the Ohio-based audiobook publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-21 04:00:00 UTC ]
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DEI, leadership, literacy, and, of course, defending and the freedom to read are among the themes represented in a strong PLA 2024 professional program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-15 04:00:00 UTC ]
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You made it! Welcome to Day Three of the London Book Fair. There are still plenty of panels on the docket for today at this year's Seminar Program. Here are our recommendations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-13 04:00:00 UTC ]
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Welcome to Day Two of the London Book Fair. If you still need to decide between the more than 150 panels and discussions available on tap for this year's Seminar Program, we've got some suggestions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-12 04:00:00 UTC ]
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Welcome to Day One of the London Book Fair. If you need to choose which of the more than 150 panels and discussions offered by this year's Seminar Program you'll be checking out today, look no further. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-11 04:00:00 UTC ]
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The Bookseller Oral History Project, a program intended to document and preserve the history of bookselling in the U.S., has found a permanent home at the University of Iowa Libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-05 05:00:00 UTC ]
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Lawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the... Continue reading at The Guardian
[ The Guardian | 2024-02-28 19:24:36 UTC ]
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PW offers a selection of the more than 150 panels and discussions featured on tap in the fair’s Seminar Program, including sessions on AI, Audiobooks, BookTok, DEI, and the Freedom to Read and Publish. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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New additions to the upcoming London Book Fair's Main Stage lineup include Michael Sheen, Julie Smith, and Steven Bartlett. The post London Book Fair: Main Stage Programming Announcements appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-02-16 21:59:06 UTC ]
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Again this year, Taipei International Book Exhibition both produces programming and hosts more from Frankfurt, for publishing pros. The post Taipei Book Exhibition 2024: Professional Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-02-14 23:47:37 UTC ]
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The Bologna Book Plus, a generalist-publishing program, offers its first 'Audio Forum' on April 10 during Bologna Children's Book Fair. The post Bologna Book Plus Releases New Audio Forum Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-02-13 15:48:09 UTC ]
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The longest Super Bowl game will also go down as the most-watched program in U.S. television history. According to Nielsen and Adobe Analytics, Kansas City's 25-22 overtime victory over San Francisco on Sunday night averaged 123.4 million viewers across television and streaming platforms. Continue reading at CBC
[ CBC | 2024-02-13 13:58:34 UTC ]
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Chiefs-49ers sets US TV ratings mark with 123.4m viewersNickelodeon’s Super Bowl telecast: ingenious and wildly chaoticThe longest Super Bowl game will also go down as the most-watched program in television history.According to Nielsen and Adobe Analytics, Kansas City’s 25-22 overtime victory... Continue reading at The Guardian
[ The Guardian | 2024-02-13 07:37:15 UTC ]
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