A lesser-known nonprofit ad-industry watchdog says trade groups aren't working. The Online Trust Alliance, comprised of a wide array of members including Microsoft, Twitter, programmatic ad-tech company OpenX, digital publisher group Digital Content Next, security software firms and even the National Association of Realtors, has published a paper calling on the ad industry to be more inclusive and holistic in its self-regulatory approach to cleaning up ad fraud and staving off the threat of ad blocking on the ad-supported digital media ecosystem."I think we continue to fail to underestimate the consumer experience," said Craig Spiezle, executive director and president of OTA. The fact that consumers are adopting ad blockers, he said, is a direct result of this failure."The industry is paying the price today by people wanting to use ad blockers," he said. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-11-16 00:00:00 UTC ]
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As the banner ad loses its luster, online publishers from BuzzFeed to Quartz are turning to units that capture the look and feel of the host site's content. The purists say that truly native advertising can't be scaled without losing its bespoke (read: expensive) feel. No wonder, then, that a... Continue reading at AdWeek
[ AdWeek | 2013-12-10 00:00:00 UTC ]
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#global marketing
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Just in time for the holidays, Oprah Winfrey has selected a new book for her Book Club 2.0: "The Invention of Wings" by Sue Monk Kidd.Just in time for the holidays, Oprah Winfrey has selected a new book for her Book Club 2.0: "The Invention of Wings" by Sue Monk Kidd. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-12-10 00:00:00 UTC ]
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#oprah winfrey
The Impress Project aims to attract newspapers and publishers that want a regulator 'independent of owners and politicians'The former editor of the Sunday Times, Sir Harold Evans, is backing an initiative to set up a press regulator to rival the body being launched by the publishers of the Sun,... Continue reading at The Guardian
[ The Guardian | 2013-12-09 00:00:00 UTC ]
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#lobbying hard
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The newspaper owners behind Ipso are ignoring the public, so we need to think about building a robust, independent regulatorWhen I was seven years old I launched my own newspaper. For several days I laid bare hypocrisy and corruption in our small Yorkshire village. Publication lapsed when the... Continue reading at The Guardian
[ The Guardian | 2013-12-08 00:00:00 UTC ]
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Publishing Perspective’s epic reading of the complete plays of Shakespeare, The Play’s The Thing. is near the finale. Next up: the romances, starting with "Cymbeline." Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-12-06 00:00:00 UTC ]
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Chancellor's measures to help film business likely to encourage more Hollywood studios to use British post-production facilitiesThe UK's film special effects industry has received a shot in the arm with the government announcing plans to make it easier for Hollywood studios to qualify for UK tax... Continue reading at The Guardian
[ The Guardian | 2013-12-05 00:00:00 UTC ]
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Facebook is being more blunt about the fact that marketers are going to have to pay for reach.If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that... Continue reading at Advertising Age
[ Advertising Age | 2013-12-05 00:00:00 UTC ]
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#big shift
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New industry-backed watchdog, successor to the Press Complaints Commission, could be up and running by 1 MayMore than 90% of national newspapers and most regional publishers have signed up to the industry's successor to the Press Complaints Commission, according to the new regulator's... Continue reading at The Guardian
[ The Guardian | 2013-12-05 00:00:00 UTC ]
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BookExpo America (BEA) and the American Booksellers Association (ABA) have teamed up with the Toy... Continue reading at The Bookseller
[ The Bookseller | 2013-12-04 00:00:00 UTC ]
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Amazon has been prising open the wallets of Australian consumers for years – but what will its local push on Kindle mean for readers, writers and publishers?Ben Eltham Continue reading at The Guardian
[ The Guardian | 2013-12-03 00:00:00 UTC ]
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A “store-in-store” is how Strand marketing manager Lilly Widen described the new book shop inside Club Monaco’s flagship store on Fifth Avenue in New York City. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-29 00:00:00 UTC ]
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#flagship store
A battle for the hearts, minds and pockets of small and medium-sized newspaper publishers is being fought over the new system of press regulation.The large publishing companies who created the Independent Press Standards Organisation (Ipso) are urging smaller publishers to sign up to their... Continue reading at The Guardian
[ The Guardian | 2013-11-26 00:00:00 UTC ]
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Advertising on Instagram has quickly moved from a novelty to a near-daily occurence, and they're churning up a tsunami of "likes" as well as a dose of aggrieved user comments.General Electric, Levi's, Lexus and Ben & Jerry's have now posted their first ads to the mobile photo- and... Continue reading at Advertising Age
[ Advertising Age | 2013-11-26 00:00:00 UTC ]
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#michael kors
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FIAT, Relativity Media and Sony are among the first few brands to use the new ads at launch. Sold on a cost-per-click basis, these ads will also be served in slideshows published by Yahoo Sports, Yahoo Music and Yahoo TV. All of the ads will be sold directly by Yahoo -- not networks or... Continue reading at Digiday
[ Digiday | 2013-11-21 00:00:00 UTC ]
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#area dominated
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With one of Slovenia's two major publishing conglomerates up for auction, the industry fears the worst; readers, meanwhile, have rallied around a surprise bestseller. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-19 00:00:00 UTC ]
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IFC's upcoming The Spoils of Bablyon, a comedy miniseries that spoofs serious miniseries, is based on a book that seems to be sold out in Hudson News stores around the country. The problem with keeping the book in stock, though, is that there were never any printed copies. Eric Jonrosh (and the... Continue reading at AdWeek
[ AdWeek | 2013-11-15 00:00:00 UTC ]
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News Corp., the publisher of newspapers such as the Wall Street Journal and New York Post, reported a 2.8% decline in first-quarter revenue, hurt by shrinking demand for print advertising.Sales fell to $2.07 billion in the period, which ended on Sept. 30, down from $2.13 billion a year earlier,... Continue reading at Crains New York
[ Crains New York | 2013-11-12 00:00:00 UTC ]
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#50% stake
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News Corp., the publisher of newspapers such as the Wall Street Journal and New York Post, reported a 2.8% decline in first-quarter revenue, hurt by shrinking demand for print advertising.Revenue fell to $2.07 billion in the period, which ended on Sept. 30, down from $2.13 billion a year... Continue reading at Advertising Age
[ Advertising Age | 2013-11-12 00:00:00 UTC ]
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Guns & Ammo magazine is facing stiff backlash from its readers after publishing an editorial in its December issue supporting gun regulation.The magazine's Facebook page has been inundated in the last 24 hours with people claiming they've either canceled their subscriptions or pledging to... Continue reading at Advertising Age
[ Advertising Age | 2013-11-07 00:00:00 UTC ]
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#contributing editor
#december issue
When the Interactive Advertising Bureau (IAB) released its “IAB Internet Advertising Report” in October 2013, one thing was clear: While digital remained strong, it was mobile that was quickly becoming a powerhouse. According to the report, in the first half of 2013, total mobile revenues surged... Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
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#$3 billion