A lesser-known nonprofit ad-industry watchdog says trade groups aren't working. The Online Trust Alliance, comprised of a wide array of members including Microsoft, Twitter, programmatic ad-tech company OpenX, digital publisher group Digital Content Next, security software firms and even the National Association of Realtors, has published a paper calling on the ad industry to be more inclusive and holistic in its self-regulatory approach to cleaning up ad fraud and staving off the threat of ad blocking on the ad-supported digital media ecosystem."I think we continue to fail to underestimate the consumer experience," said Craig Spiezle, executive director and president of OTA. The fact that consumers are adopting ad blockers, he said, is a direct result of this failure."The industry is paying the price today by people wanting to use ad blockers," he said. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-11-16 00:00:00 UTC ]
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The 5th annual Digital Book World conference opened with a look back over those five years and the vast changes in book publishing wrought by the transition to digital media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-15 00:00:00 UTC ]
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A new senior role is rapidly emerging at the top of digital publishers’ sales organizations: the programmatic czar. Publishers initially approached programmatic advertising warily, concerned it would do little more than drive down their ad prices and further commoditize their inventory. That... Continue reading at Digiday
[ Digiday | 2014-01-14 00:00:00 UTC ]
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Emotional women's fiction, yet more psychological crime, talking-point business books and a... Continue reading at The Bookseller
[ The Bookseller | 2014-01-13 00:00:00 UTC ]
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The demand for print advertising continued to fall in 2013, but the pace of those losses has slowed, according to a year-end report from the MPA-The Association for Magazine Media. Total ad pages for the 207 consumer magazines tracked fell 4.1 percent year-over-ye Continue reading at Folio Magazine
[ Folio Magazine | 2014-01-10 00:00:00 UTC ]
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This month, Dan Kois, David Haglund, and Emily Bazelon discuss James McBride’s National Book Award winner for fiction, The Good Lord Bird. The novel makes a farcical cross-dressing comedy of John Brown’s raid on Harpers Ferry, paints Frederick Douglass as a drunken letch, and generally takes an... Continue reading at Slate
[ Slate | 2014-01-10 00:00:00 UTC ]
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Ipso is a creature of the publishers in which they will continue to hold the strings – including the purse-stringsAt last, the new press regulator is emerging from the shadows. The Independent Press Standards Organisation (Ipso), the great invention of the majority of Britain's newspaper and... Continue reading at The Guardian
[ The Guardian | 2014-01-09 00:00:00 UTC ]
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Tom Weldon, c.e.o. Penguin Random House UK Lessons from 2013 include: the shift to online sales... Continue reading at The Bookseller
[ The Bookseller | 2014-01-06 00:00:00 UTC ]
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Aided by one of the biggest bull rallies in years, the core Publishers Weekly Stock Index soared 51.2% in 2013, almost double that of the gain posted by the entire Dow Jones Industrial Average. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-03 00:00:00 UTC ]
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Two titles from publisher Black Swan are in WH Smith’s Richard & Judy Book Club to kick... Continue reading at The Bookseller
[ The Bookseller | 2014-01-03 00:00:00 UTC ]
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Ad units in magazines' iPad editions climbed 16% in 2013, according to a report out Monday by MPA-The Association of Magazine Media and Kantar Media.The report, which looked at 69 magazines with monitored print and iPad editions, is a hopeful sign for traditional publishers stymied by secular... Continue reading at Advertising Age
[ Advertising Age | 2013-12-30 00:00:00 UTC ]
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The man responsible for initiating the government's favoured form of press regulation has revealed that he is still awaiting the official green light to kick start the process.Sir David Normington, the commissioner for public appointments (CPA), has also cast light on the part politicians will... Continue reading at The Guardian
[ The Guardian | 2013-12-20 00:00:00 UTC ]
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The mobile ad world has become one of haves and have nots. The Wall Street Journal concentrates on the haves, the platforms like Facebook, but the world of publishers isn’t so luckily.The post Reality Check: Mobile Ads Have a Way to Go appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2013-12-19 00:00:00 UTC ]
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Culture secretary says presence of campaign group at party negotiations was a 'hijacking of government business'The culture secretary Maria Miller has described campaigning group Hacked Off's involvement in political negotiations over press regulation as "quite a destructive force" in the eyes... Continue reading at The Guardian
[ The Guardian | 2013-12-19 00:00:00 UTC ]
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The New York Times is still the gold standard of publishers. Its embrace of native advertising is an important step in legitimizing this modernized version of the advertorial. Importantly, the Times is also looking to impose far more rigid standards that are currently used throughout the... Continue reading at Digiday
[ Digiday | 2013-12-19 00:00:00 UTC ]
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After swinging the ax on about 75 employees Thursday — several of them top executives in the advertising group — Martha Stewart Living Omnimedia has promoted Amy Wilkins to head of advertising, sales and marketing, the company said Friday.Ms. Wilkins, the publisher of Martha Stewart Weddings,... Continue reading at Crains New York
[ Crains New York | 2013-12-13 00:00:00 UTC ]
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Like some booksellers—and a few authors—Nicole Sullivan decided to mix booze and books. In her case it was in service of her Denver-based bookstore. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-12 00:00:00 UTC ]
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What should we make of Impress, the from-left-field intervention in the press regulation saga?My immediate thought on reading Jonathan Heawood's article on Monday was that it was some kind of front organisation for Hacked Off.This was swiftly and strenuously denied by Evan Harris, associate... Continue reading at The Guardian
[ The Guardian | 2013-12-12 00:00:00 UTC ]
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Online paywalls are helping some newspaper and magazine websites increase the ad rates they charge, according to a new report from the Online Publishers Association.It's a hopeful sign for publishers that have hesitated to erect paywalls, despite the potential to generate new revenue from... Continue reading at Advertising Age
[ Advertising Age | 2013-12-11 00:00:00 UTC ]
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Sue Monk Kidd's "The Invention of Wings" comes out Jan. 7. The novel weaves together the stories of a slave girl and a slave owner's daughter. Like Kidd's best-selling "The Secret Life of Bees," the book is set in South Carolina. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-12-11 00:00:00 UTC ]
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Sue Monk Kidd's The Invention of Wings is the newest Oprah's Book Club 2.0 selection. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-10 00:00:00 UTC ]
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