A lesser-known nonprofit ad-industry watchdog says trade groups aren't working. The Online Trust Alliance, comprised of a wide array of members including Microsoft, Twitter, programmatic ad-tech company OpenX, digital publisher group Digital Content Next, security software firms and even the National Association of Realtors, has published a paper calling on the ad industry to be more inclusive and holistic in its self-regulatory approach to cleaning up ad fraud and staving off the threat of ad blocking on the ad-supported digital media ecosystem."I think we continue to fail to underestimate the consumer experience," said Craig Spiezle, executive director and president of OTA. The fact that consumers are adopting ad blockers, he said, is a direct result of this failure."The industry is paying the price today by people wanting to use ad blockers," he said. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-11-16 00:00:00 UTC ]
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This month, Dan Kois, Jamelle Bouie, and Emily Bazelon discuss Americanah, Chimamanda Ngozi Adichie’s novel about two Nigerians who migrate west: Ifemelu to America, and Obinze to London. Is the romance between these two star-crossed lovers convincing? Do the novel’s sharp-edged takes on race in... Continue reading at Slate
[ Slate | 2014-06-06 00:00:00 UTC ]
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Reinventing audio, re-mixing children's books, the challenge of content curation, and mining... Continue reading at The Bookseller
[ The Bookseller | 2014-06-06 00:00:00 UTC ]
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Google has a new message for premium publishers: "Hey, let us help you sell your video ads."Google has created a new ad-buying program for premium publishers to automate their video ad sales in a bid to expand their video business beyond YouTube.The company already helps some publishers manage... Continue reading at Advertising Age
[ Advertising Age | 2014-06-04 00:00:00 UTC ]
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Community news publishers everywhere are searching hard for new revenue. But who knew that dollars might be staring them virtually in the face? Broadstreet, which provides ad services to news publishers, is offering a new ad unit c ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-02 00:00:00 UTC ]
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Both the Publishers Weekly Stock Index and the Dow Jones Industrial Average eked out lackluster gains of 0.8% in May. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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Joanne Harris says the book industry is sexist. Why else are there categories for 'women writers' and no equivalents for writers who happen to be men?This is the year of reading women, people, remember? We're all reading female writers and helping address the literary gender imbalance which is... Continue reading at The Guardian
[ The Guardian | 2014-05-16 00:00:00 UTC ]
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This month, Dan Kois, Jessica Winter, and Meghan O’Rourke discuss Jenny Offill’s slim but potent novel Dept. of Speculation. Does the novel’s bifurcated structure work? Is its theme of the difficulty of making art when facing the daily struggles of domesticity resonant? What does that title... Continue reading at Slate
[ Slate | 2014-05-09 00:00:00 UTC ]
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Penguin Random House has the lion’s share of titles in this summer's W H Smith Richard... Continue reading at The Bookseller
[ The Bookseller | 2014-05-08 00:00:00 UTC ]
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Bestselling author Veronica Roth has been added to the list of A-list literary names that will headline events at the consumer show following BookExpo America, BookCon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
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The Publishers Weekly Stock Index fell 7.2% in April as share prices dropped for 11 of the 14 companies on the PWSI. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
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A coalition of publishers, booksellers and libraries argue that pre-enforcement challenges are "a critical tool for protecting free speech." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-22 00:00:00 UTC ]
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Ad pages are down again, but the MPA insists there's reason to be optimistic about the Q1 PIB numbers it released earlier this week. Travel (9 percent) and beauty (4 percent) were among the top performing major magazine categories, hedging a 4-percent drop overall. The fall is an improvement... Continue reading at Folio Magazine
[ Folio Magazine | 2014-04-18 00:00:00 UTC ]
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Rep. John Lewis’s "March Book One," Isabel Greenberg’s "The Encyclopedia of Early Earth," Adrian Tomine’s “Go Owls,” and Brian K. Vaughan and Fiona Staples’ "Saga," were among the wide-ranging comics works nominated for the 2014 Will Eisner Comic Industry Awards. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-15 00:00:00 UTC ]
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This month, Dan Kois, Emily Bazelon, and Meghan O’Rourke discuss Maria Semple’s best-selling comic novel Where’d You Go, Bernadette. Our critics discuss the novel’s unique epistolary/documentary structure; hash out whether its satire of upper-crust parents is biting or toothless; and debate... Continue reading at Slate
[ Slate | 2014-04-11 00:00:00 UTC ]
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Say Media told publishers in its ad network that it will begin paying them on a 120-day payment schedule effective Apr. 1, slowing payment from an average of 85 to 90 days.The move is a response to similar slowdowns from marketers and agencies, the company told its publishing partners. Procter... Continue reading at Advertising Age
[ Advertising Age | 2014-03-27 00:00:00 UTC ]
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Jay Lauf, publisher of Quartz, spoke at Digiday Publishing Summit about what the site has learned by focusing on design, useful content and shareability in its native ad programs. The key, he said, is the sales side thinking like editors.The post The Quartz secret to great native ads: Think like... Continue reading at Digiday
[ Digiday | 2014-03-25 00:00:00 UTC ]
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Last week in the UK, the announcement of the new budget for the country was closely watched as citizens kept an eye on whether they'll be paying more for beer and whether taxes are going up or down. There's a lot to talk about in George Osborne's 2014 budget, but this is not the place to discuss... Continue reading at Betanews
[ Betanews | 2014-03-24 00:00:00 UTC ]
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Nothing gets the work done faster, or makes the word travel further, than having the might of the government behind it or the united action of a group of individuals with shared interests. In the Korean publishing industry, such synergy is evident and has been very effective. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
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When online bookstores came on the scene back in 1999, there were around 5,000 brick-and-mortar bookstores in Korea. Today, there are barely 1,500 nationwide. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
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More than 200 – from JK Rowling to Rowan Williams – feature in Hacked Off ad supporting watchdog rejected by publishersMore than 200 leading figures from the arts and academia, including writers, film-makers, actors, comics and broadcasters, have signed a declaration of support for a system of... Continue reading at The Guardian
[ The Guardian | 2014-03-18 00:00:00 UTC ]
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