Hispanics account for almost half of annual U.S. population growth, largely through U.S. births rather than immigration (25.8% of kids aged 9 and under are Hispanic). Totaling 57.5 million people, Hispanics are 17.8% of the U.S. population and growing.That's some of the key information in Ad Age's fourteenth-annual Hispanic Fact Pack, distributed with the Aug. 21 issue of the print magazine. It includes data about marketers, ad spending, demographic change and how Hispanics use digital media. Rankings in the 32-page 2017 guide include the top 50 Hispanic advertisers, the 50 largest U.S. Hispanic ad agencies and the 15 biggest Hispanic media agencies. And a creative roundup highlights the most-awarded campaigns of the year.A further selection: Hispanic major-media spending edged up 1.2% to $9.6 billion in 2016, but the only category that grew significantly was digital, estimated in Ad Age's Hispanic Fact Pack to be up 16.9% to $2 billion. TV spending -- network, spot and cable-- was down slightly to $6 billion in 2016 from $6.2 billion the previous year. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-08-28 00:00:00 UTC ]
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Despite researchers’ efforts to target every race equally, they found that Facebook’s platform targeted by race anyway A new research paper published on Wednesday shows that Facebook’s ad targeting can discriminate by race and gender, even when advertisers request that their ads should be shown... Continue reading at Fast Company
[ Fast Company | 2019-04-04 00:00:00 UTC ]
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Gov. Larry Hogan said Friday more facts need to come out about the University of Maryland Medical System’s business deals with its board members, including Baltimore Mayor Catherine Pugh’s role. “I’m not confident that we do know all the facts,” Hogan said at a State House news conference that... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-03-29 00:00:00 UTC ]
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Apple's string of new subscription services pushes advertising mostly out of the picture -- but for the magazine industry that is a major partner in Apple's expanded news offering, there will be ads nonetheless.Apple on Monday revealed Apple News Plus and the Apple TV Plus video streaming... Continue reading at Advertising Age
[ Advertising Age | 2019-03-26 00:00:00 UTC ]
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Seventy-eight percent of 103 European publishers surveyed by Digiday said their programmatic inventory prices remain unchanged since GDPR. The post Digiday Research: GDPR has not reduced programmatic ad revenues for European publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-13 00:00:00 UTC ]
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TrustX is eliminating its 12.5 percent supply-side fee from within its platform following a three-month trial with Meredith, NBCUniversal, CBS Interactive and Magna Global, a move it hopes will have broader implications for the digital advertising ecosystem.The trade body, which represents 35... Continue reading at Advertising Age
[ Advertising Age | 2019-03-07 00:00:00 UTC ]
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Acclaimed writer and vice-president of PEN International Moris Farhi has died aged 84, his publisher has announced. Continue reading at The Bookseller
[ The Bookseller | 2019-03-07 00:00:00 UTC ]
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Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. "Branded content ads," as Instagram calls the new offering, are part of the service's broader strategy to connect advertisers and creators in more formal partnerships.The Facebook-owned platform... Continue reading at Advertising Age
[ Advertising Age | 2019-03-06 00:00:00 UTC ]
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The idea of an advertising character becoming the focus of a children's book might normally feel a bit icky, but here's a worthwhile exception. The orangutan character from London agency Mother's "Rang-tan" ad--originally made for Greenpeace and later repurposed as grocer Iceland Foods'... Continue reading at AdWeek
[ AdWeek | 2019-03-05 00:00:00 UTC ]
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Musician says his tale of the ‘dark art of creativity’ is part of a magnum opus that will eventually combine fiction with opera and installation art The Who’s lead guitarist Pete Townshend has announced his debut novel The Age of Anxiety, an “extended meditation on manic genius and the dark art... Continue reading at The Guardian
[ The Guardian | 2019-03-05 00:00:00 UTC ]
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To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-25 00:00:00 UTC ]
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Andrea Levy, writer of bestselling Windrush generation novel Small Island (Headline), has died from cancer at the age of 62, with the publishing community paying tribute to how she "reshaped the literary world". Continue reading at The Bookseller
[ The Bookseller | 2019-02-16 00:00:00 UTC ]
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Facebook wants to be friendlier to TV networks and digital media publishers who have shows on Watch by giving these partners the ability to sell ads through their own ad technology, according to advertising and technology executives with knowledge of the initiative.The social media giant is... Continue reading at Advertising Age
[ Advertising Age | 2019-02-15 00:00:00 UTC ]
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French illustrator Tomi Ungerer, who published more than 140 books, has died at the age of 87. Continue reading at The Bookseller
[ The Bookseller | 2019-02-14 00:00:00 UTC ]
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UK government backs investigation into dominance of Facebook and GoogleFacebook and Google could be forced to open up their businesses and share details of how their advertising model works, after the government backed an investigation into concerns that their dominance of the online advertising... Continue reading at The Guardian
[ The Guardian | 2019-02-13 00:00:00 UTC ]
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Penguin Random House's longtime art director John Hamilton has died aged 55, the publisher has confirmed, with chief executive Tom Weldon paying tribute to his "incredible spirit" which "helped define" PRH. Continue reading at The Bookseller
[ The Bookseller | 2019-02-12 00:00:00 UTC ]
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John Haynes, the founder director of car manual publisher the Haynes Group has died, aged 80, after a short illness. Continue reading at The Bookseller
[ The Bookseller | 2019-02-12 00:00:00 UTC ]
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Earlier today, measurement provider DoubleVerify announced it has uncovered a new bot network that perpetrates fraud by circumventing ads.txt protections, an IAB-sanctioned protocol aimed at reducing domain spoofing that was unveiled two years ago. The botnet carries out a sophisticated, unique... Continue reading at AdWeek
[ AdWeek | 2019-02-08 00:00:00 UTC ]
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Bestselling novelist Rosamunde Pilcher, most famous for her hit book The Shell Seekers, has died at the age of 94. Continue reading at The Bookseller
[ The Bookseller | 2019-02-08 00:00:00 UTC ]
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The live theater war that NBC and Fox have been waging since 2013, when Carrie Underwood starred in NBC’s "The Sound of Music," saw its latest salvo Sunday with Fox's "Rent: Live," a sweet and energetic sound-staging of Jonathan Larson's 1996 Tony Award- and Pulitzer Prize-winning pop opera. For... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-28 00:00:00 UTC ]
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Political ads featuring California Gov. Gavin Newsom are popping up on Facebook in Ohio, Florida and other swing states in the 2020 presidential election, stirring speculation about whether the Democrat is testing the waters for a potential White House run. Newsom, who was sworn into office less... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-20 00:00:00 UTC ]
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