Hispanics account for almost half of annual U.S. population growth, largely through U.S. births rather than immigration (25.8% of kids aged 9 and under are Hispanic). Totaling 57.5 million people, Hispanics are 17.8% of the U.S. population and growing.That's some of the key information in Ad Age's fourteenth-annual Hispanic Fact Pack, distributed with the Aug. 21 issue of the print magazine. It includes data about marketers, ad spending, demographic change and how Hispanics use digital media. Rankings in the 32-page 2017 guide include the top 50 Hispanic advertisers, the 50 largest U.S. Hispanic ad agencies and the 15 biggest Hispanic media agencies. And a creative roundup highlights the most-awarded campaigns of the year.A further selection: Hispanic major-media spending edged up 1.2% to $9.6 billion in 2016, but the only category that grew significantly was digital, estimated in Ad Age's Hispanic Fact Pack to be up 16.9% to $2 billion. TV spending -- network, spot and cable-- was down slightly to $6 billion in 2016 from $6.2 billion the previous year. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-08-28 00:00:00 UTC ]
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Google is experimenting with contextual ads at "much lower costs" when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on... Continue reading at Advertising Age
[ Advertising Age | 2019-09-24 23:11:20 UTC ]
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Since its launch a decade ago, the submission management platform has spread its wings. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-23 04:00:00 UTC ]
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Employees at ad agencies, tech companies and brands skipped work today to join the Global Climate Strike, a protest of government and corporate inaction on climate change. Today's strike, scheduled just ahead of the U.N. Climate Action Summit in New York, is the third event in a series of... Continue reading at Advertising Age
[ Advertising Age | 2019-09-20 22:10:02 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Facebook’s... Continue reading at Advertising Age
[ Advertising Age | 2019-09-20 10:00:00 UTC ]
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Canadian author Graeme Gibson has passed away, aged 85, with his partner Margaret Atwood paying tribute to her "beloved" spouse. Continue reading at The Bookseller
[ The Bookseller | 2019-09-18 18:21:20 UTC ]
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At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age
[ Advertising Age | 2019-09-18 14:00:00 UTC ]
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Interviews Renee H. Shea Monique Truong / Photo © Haruka Sakaguchi Monique Truong, who came to the United States in 1975 as a refugee from Vietnam, began exploring untold and ignored histories in her first novel, The Book of Salt (2003), told through... Continue reading at World Literature Today
[ World Literature Today | 2019-09-17 13:54:26 UTC ]
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Fundamentally, advertising doesn’t work unless it is seen. In print media, the mantra was “far forward, on a right-hand page, facing a full page of editorial content.” On TV, it was and still is “the first or last spot in the advertising pod.” And in the digital publishing world, it is “above... Continue reading at Digiday
[ Digiday | 2019-09-12 18:40:59 UTC ]
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In “The Hollywood Book Club,” Steven Rea brings together photos of Marlon Brando, Marilyn Monroe and many more. Continue reading at The Washington Post
[ The Washington Post | 2019-09-12 13:58:29 UTC ]
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Google's most vocal critics have caused a schism among the ad-tech community: One group led by Brave, a rival web browser, claims to have analyzed Google's ad exchange and found sneaky data-sharing with partners. Meanwhile, Google's defenders say rivals are being alarmist about a common industry... Continue reading at Advertising Age
[ Advertising Age | 2019-09-09 16:35:44 UTC ]
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Executive vice president and publisher of Random House Susan Kamil, who published Salman Rushdie, Ta-Nehisi Coates, Elizabeth Strout, Sophie Kinsella, and Ruth Reich, among many others, died this weekend from complications relating to lung cancer, the AP reports. Random House president Gina... Continue reading at Literrary Hub
[ Literrary Hub | 2019-09-09 14:26:02 UTC ]
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Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Back in Black NFL ad pricing has rebounded after last year’s drop,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-06 09:00:00 UTC ]
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Chicken House has pre-empted the YA novel Unpregnant by debut authors Jenni Hendriks and Ted Caplan. Continue reading at The Bookseller
[ The Bookseller | 2019-09-05 12:03:55 UTC ]
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The Toronto International Film Festival opens this year with Once Were Brothers, a documentary based on Robbie Robertson's memoir directed by a 26-year-old Canadian filmmaker. The doc's opening spot signifies the rising caché of music... Continue reading at CBC
[ CBC | 2019-09-05 08:00:00 UTC ]
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A month after longtime AMC Networks ad sales executive Scott Collins parted ways with the home of “The Walking Dead” and “Killing Eve,” the cable programmer has tapped a mainstay from the magazine world to oversee its linear TV and digital inventory. AMC this afternoon announced that it has... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 23:26:31 UTC ]
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Terrance Dicks, children’s author and writer of numerous Doctor Who novels and episodes, has died at the age of 84. Continue reading at The Bookseller
[ The Bookseller | 2019-09-02 00:08:34 UTC ]
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Miracle Man and The Austin Paradox author William R. Leibowitz tells how to base science fiction on fact so that stories seem plausible—without boring the reader. The post Using Facts As the Base of Science Fiction by William R. Leibowitz appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2019-08-23 14:00:14 UTC ]
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Tributes have been paid to Richard Booth, after the self-styled King of Hay died aged 80. Continue reading at The Bookseller
[ The Bookseller | 2019-08-20 21:10:20 UTC ]
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Dr David Cohen, founder of the eponymous £40,000 literature prize, has died aged 89. Continue reading at The Bookseller
[ The Bookseller | 2019-08-20 10:03:11 UTC ]
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After a dozen women accused the pundit of sexual harassment at the height of the Me Too movement, Halperin has begun tiptoeing his way back into public life. Continue reading at The Huffington Post
[ The Huffington Post | 2019-08-18 22:02:40 UTC ]
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