Hispanics account for almost half of annual U.S. population growth, largely through U.S. births rather than immigration (25.8% of kids aged 9 and under are Hispanic). Totaling 57.5 million people, Hispanics are 17.8% of the U.S. population and growing.That's some of the key information in Ad Age's fourteenth-annual Hispanic Fact Pack, distributed with the Aug. 21 issue of the print magazine. It includes data about marketers, ad spending, demographic change and how Hispanics use digital media. Rankings in the 32-page 2017 guide include the top 50 Hispanic advertisers, the 50 largest U.S. Hispanic ad agencies and the 15 biggest Hispanic media agencies. And a creative roundup highlights the most-awarded campaigns of the year.A further selection: Hispanic major-media spending edged up 1.2% to $9.6 billion in 2016, but the only category that grew significantly was digital, estimated in Ad Age's Hispanic Fact Pack to be up 16.9% to $2 billion. TV spending -- network, spot and cable-- was down slightly to $6 billion in 2016 from $6.2 billion the previous year. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-08-28 00:00:00 UTC ]
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Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-01-07 22:43:20 UTC ]
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Aging Media Network, the Chicago-based B2B media company specializing in the business of senior care, is kicking off 2020 with the launch of an additional online publication, Behavioral Health Business (BHB), serving the mental health and substance abuse treatment industry, the company... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-07 19:09:22 UTC ]
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French publisher Gallimard has announced that it will stop marketing the personal diaries of author Gabriel Matzneff, and recall the latest volume L’Amante de l’Arsenal, published in November. Continue reading at The Bookseller
[ The Bookseller | 2020-01-07 15:44:12 UTC ]
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Elizabeth Wurtzel, author of bestseller Prozac Nation (Quartet), has died at the age of 52. Continue reading at The Bookseller
[ The Bookseller | 2020-01-07 14:09:30 UTC ]
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The $19 million shelled out for the Unruly transaction represents a sharp haircut from the $90 million upfront cash price News Corp paid for the company a little over four years ago. The post The paltry price paid for Unruly rattles the consolidating ad tech market appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-07 05:00:57 UTC ]
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In her debut novel, Reid weaves together the story of a babysitter experiencing a quarter-life crisis and the tale of her privileged employer. Continue reading at The Washington Post
[ The Washington Post | 2020-01-07 00:07:56 UTC ]
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Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take a minority stake as part of the transaction. The deal will see News Corp take a 6.91% stake in Tremor, with the ad-tech company to receive the exclusive rights to... Continue reading at AdWeek
[ AdWeek | 2020-01-06 14:18:42 UTC ]
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News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video. Continue reading at Media Week
[ Media Week | 2020-01-06 09:49:13 UTC ]
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Penguin Random House has confirmed the death of Sonny Mehta, editor in chief of Knopf and chairman of the Knopf Doubleday Publishing Group. Mehta died yesterday (30th December) in Manhattan at the age of 77, from complications from pneumonia. Continue reading at The Bookseller
[ The Bookseller | 2019-12-30 16:18:01 UTC ]
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Writer and artist Alasdair Gray has died aged 85 with the trade paying tribute to the "cultural trailblazer" and his "forward-looking vision". Continue reading at The Bookseller
[ The Bookseller | 2019-12-29 14:08:36 UTC ]
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US romance novelist Johanna Lindsey has passed away at the age of 67, it has been announced. Continue reading at The Bookseller
[ The Bookseller | 2019-12-23 19:54:52 UTC ]
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In the Dec. 23 print edition of the Book of Lists, you’ll find hundreds of CEOs, presidents and other top executives listed alongside the organizations they run. Even more business leaders are... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-12-23 17:08:10 UTC ]
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Indie publisher Knights Of is celebrating after its festive inclusive books ad campaign hit 100,000 views. Continue reading at The Bookseller
[ The Bookseller | 2019-12-16 03:23:22 UTC ]
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Author and You Magazine books editor Kate Figes has died from cancer at the age of 62. Figes wrote two novels and six works of non-fiction, including 2018’s On Smaller Dogs and Larger Life Questions (Virago) which dealt with subjects including the diagnosis that her breast cancer had metastasised. Continue reading at The Bookseller
[ The Bookseller | 2019-12-10 01:54:33 UTC ]
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Writer and actress Phoebe Waller-Bridge has revealed her writing tips and the “joy” of adapting another’s work in a rare public appearance on Sunday (8th December) at the Southbank Centre, marking the publication of Fleabag: The Scriptures (Sceptre). Continue reading at The Bookseller
[ The Bookseller | 2019-12-09 05:43:34 UTC ]
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The former Obama official recounts warring parents, policy wins and Washington gossip in her memoir. Continue reading at The Washington Post
[ The Washington Post | 2019-12-06 22:13:50 UTC ]
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Celebrity chef and prolific cookery author Gary Rhodes has died at the age of 59. Continue reading at The Bookseller
[ The Bookseller | 2019-11-27 10:40:32 UTC ]
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While banner ads are past their prime, we wouldn’t be in this golden age of digital content marketing without them. Continue reading at Advertising Age
[ Advertising Age | 2019-11-25 15:00:00 UTC ]
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John Lewis' Christmas advert has come under fire as author and former bookseller Jen Campbell highlighted the similarities between the advert and her children’s book Franklin’s Flying Bookshop (Thames & Hudson). Continue reading at The Bookseller
[ The Bookseller | 2019-11-18 10:24:18 UTC ]
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Nestl?, the consumer-packaged-goods parent of such brands as Gerber, Poland Spring and Haagen-Dazs, recently unveiled its Global Digital Media Center of Competencies (DCoC), which brings together all of its agencies to deliver greater transparency in its media investments. It makes sense,... Continue reading at AdWeek
[ AdWeek | 2019-11-13 11:00:00 UTC ]
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