Hispanics account for almost half of annual U.S. population growth, largely through U.S. births rather than immigration (25.8% of kids aged 9 and under are Hispanic). Totaling 57.5 million people, Hispanics are 17.8% of the U.S. population and growing.That's some of the key information in Ad Age's fourteenth-annual Hispanic Fact Pack, distributed with the Aug. 21 issue of the print magazine. It includes data about marketers, ad spending, demographic change and how Hispanics use digital media. Rankings in the 32-page 2017 guide include the top 50 Hispanic advertisers, the 50 largest U.S. Hispanic ad agencies and the 15 biggest Hispanic media agencies. And a creative roundup highlights the most-awarded campaigns of the year.A further selection: Hispanic major-media spending edged up 1.2% to $9.6 billion in 2016, but the only category that grew significantly was digital, estimated in Ad Age's Hispanic Fact Pack to be up 16.9% to $2 billion. TV spending -- network, spot and cable-- was down slightly to $6 billion in 2016 from $6.2 billion the previous year. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-08-28 00:00:00 UTC ]
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In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-17 05:01:32 UTC ]
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The Quarto Group's Frances Lincoln Children’s Books imprint has added US vice-president-elect Kamala Harris to its Little People, Big Dreams list for 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-11-15 14:59:22 UTC ]
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In 1615, a sensational public murder trail took place in London. The victim, courtier and poet Sir Thomas Overbury, had died in 1613 while a prisoner in the Tower of London, but his death was only investigated two years later as wild rumours swirled around the court of James I. The whispers... Continue reading at The Bookseller
[ The Bookseller | 2020-11-10 17:39:33 UTC ]
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Bookouture's non-fiction imprint Thread is publishing How To Be a Boss at Ageing by broadcaster and writer Anniki Sommerville who hosts a podcast of the same name. Continue reading at The Bookseller
[ The Bookseller | 2020-11-03 02:36:45 UTC ]
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Hachette Children’s Group has acquired a non-fiction collection of 100 "weird and wonderful" creatures by author Sarah Banville and illustrator Quinton Winter who worked on Stories for Boys Who Dare to be Different. Continue reading at The Bookseller
[ The Bookseller | 2020-11-01 21:30:53 UTC ]
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As part of Faber's marketing campaign for The Cummings Files: Confidential–Thoughts, Ideas, Actions by Dominic Cummings, a digital advertising van was driven around Barnard Castle ahead of the spoof diary's publication on Thursday (29th October). Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 21:31:44 UTC ]
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HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series. Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 10:43:11 UTC ]
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Faber has triumphed in a four-way auction for Felix Ever After, Kacen Callender's "voice-driven" YA novel about a transgender teen grappling with identity and self-discovery while falling in love for the first time. Continue reading at The Bookseller
[ The Bookseller | 2020-10-28 08:59:47 UTC ]
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Tech firms, newly sensitive to fake news, stopped the story circulating. Now the global media giant has roared in outrageMedia organisations shouldn’t publish allegations unless they believe them to be true, after making appropriate checks. This is a normally uncontroversial principle of... Continue reading at The Guardian
[ The Guardian | 2020-10-21 16:30:01 UTC ]
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British publisher and writer Tom Maschler–who published authors including Joseph Heller and Gabriel García Márquez, and who masterminded the Booker Prize–has died aged 87. Continue reading at The Bookseller
[ The Bookseller | 2020-10-15 18:12:55 UTC ]
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Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller
[ The Bookseller | 2020-10-13 00:14:33 UTC ]
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Scribner is to publish The Decameron Project, an anthology of 29 stories about a modern plague, written by authors including Margaret Atwood, Andrew O’Hagan, Colm Tóibín, Kamila Shamsie, Rachel Kushner and David Mitchell. Continue reading at The Bookseller
[ The Bookseller | 2020-10-02 08:28:47 UTC ]
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Legendary British-American media figure was behind major investigations including exposure of thalidomide scandalSir Harold Evans, the legendary editor whose 70-year career as a hard-driving investigative journalist, magazine founder, book publisher and author made him one of the most... Continue reading at The Guardian
[ The Guardian | 2020-09-24 04:24:29 UTC ]
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Jennifer Nansubuga Makumbi’s Uganda-set novel follows a girl caught between tradition and her rebellious urges. Continue reading at The Washington Post
[ The Washington Post | 2020-09-22 08:24:52 UTC ]
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The Northern Irish author was best known for his story of Little Nutbrown Hare and Big Nutbrown Hare, which sold more than 50m copiesSam McBratney, the author of the bestselling picture book Guess How Much I Love You, has died at the age of 77.The Northern Irish author died on 18 September, his... Continue reading at The Guardian
[ The Guardian | 2020-09-21 14:12:28 UTC ]
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Tributes have been paid to “amazing” fantasy author Terry Goodkind, best known for the 17-volume Sword of Truth series, after he passed away aged 72. Continue reading at The Bookseller
[ The Bookseller | 2020-09-18 10:12:00 UTC ]
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Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek
[ AdWeek | 2020-09-17 12:00:07 UTC ]
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The story collection is a departure for the beloved writer best known for his Easy Rawlins mysteries. Continue reading at The Washington Post
[ The Washington Post | 2020-09-15 12:00:00 UTC ]
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As the founder and CEO of digital media investment bank Luma Partners LLC, Terence Kawaja is a problem solver by nature. But earlier this summer, as Kawaja watched his news feed, he found himself hearing about problems that left him at a loss. He read about the killing of George Floyd and police... Continue reading at AdWeek
[ AdWeek | 2020-09-03 12:30:00 UTC ]
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Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by... Continue reading at AdWeek
[ AdWeek | 2020-09-02 14:20:11 UTC ]
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