Hispanics account for almost half of annual U.S. population growth, largely through U.S. births rather than immigration (25.8% of kids aged 9 and under are Hispanic). Totaling 57.5 million people, Hispanics are 17.8% of the U.S. population and growing.That's some of the key information in Ad Age's fourteenth-annual Hispanic Fact Pack, distributed with the Aug. 21 issue of the print magazine. It includes data about marketers, ad spending, demographic change and how Hispanics use digital media. Rankings in the 32-page 2017 guide include the top 50 Hispanic advertisers, the 50 largest U.S. Hispanic ad agencies and the 15 biggest Hispanic media agencies. And a creative roundup highlights the most-awarded campaigns of the year.A further selection: Hispanic major-media spending edged up 1.2% to $9.6 billion in 2016, but the only category that grew significantly was digital, estimated in Ad Age's Hispanic Fact Pack to be up 16.9% to $2 billion. TV spending -- network, spot and cable-- was down slightly to $6 billion in 2016 from $6.2 billion the previous year. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-08-28 00:00:00 UTC ]
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This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-11 05:01:00 UTC ]
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Essay Photo by Miko Guziuk / Unsplash In his newest book, What Is American Literature? (Oxford University Press, 2022), award-winning cultural commentator, translator, and editor Ilan Stavans, the publisher of Restless Books and the Lewis-Sebring... Continue reading at World Literature Today
[ World Literature Today | 2022-02-02 19:59:22 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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A memoir by a man who has drawn caricatures for the greatest editors is a treasure trove of the American mid-century modernAt 92, Edward Sorel is the grand old man of New York magazines. For 60 years, his blistering caricatures have lit up the pages of Harper’s, the Atlantic, Esquire, Time,... Continue reading at The Guardian
[ The Guardian | 2022-01-15 07:00:17 UTC ]
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The ’90s are back, as if they could ever truly peace out. Between Fear Street and Captain Marvel and the Alanis Morissette musical, the last mostly-offline decade is getting a gargantuan nostalgia polish. For my memoir Sticker—an exploration of my childhood in Charlottesville, Virginia via 20... Continue reading at Electric Literature
[ Electric Literature | 2022-01-14 12:00:00 UTC ]
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Bella Mackie’s How to Kill Your Family (The Borough Press) thundered into the Bookstat chart’s number one for the week ending 1st January, pipping J B Turner’s No Way Back (Thomas & Mercer) to the post. Continue reading at The Bookseller
[ The Bookseller | 2022-01-05 08:28:54 UTC ]
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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Yara Zgheib delves beneath the headlines with the tragic story of two Syrian immigrants. Continue reading at The Washington Post
[ The Washington Post | 2022-01-03 12:00:00 UTC ]
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Keri Hulme, the first New Zealander to win the Booker Prize, has died aged 74 after battling ongoing health conditions. Continue reading at The Bookseller
[ The Bookseller | 2021-12-29 05:10:58 UTC ]
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The unsparing observer of US culture, politics and public life won huge acclaim for her memoir The Year of Magical Thinking• Read Alex Clark’s interview with Joan Didion from February 2021• Obituary: Joan DidionJoan Didion, the eminent journalist, author and anthropologist of contemporary... Continue reading at The Guardian
[ The Guardian | 2021-12-23 17:19:56 UTC ]
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Irish President Michael D Higgins has led tributes to poet Thomas Kinsella, who died on 22nd December, aged 93 Continue reading at The Bookseller
[ The Bookseller | 2021-12-23 15:24:54 UTC ]
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Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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Rice, whose books have sold more than 150 million copies worldwide, died of complications from a stroke on December 11. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-13 05:00:00 UTC ]
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The American author Anne Rice, best known for Interview with the Vampire, has died aged 80 with Chatto & Windus paying tribute to the "true one-off". Continue reading at The Bookseller
[ The Bookseller | 2021-12-12 22:02:56 UTC ]
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The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday
[ Digiday | 2021-11-24 05:01:00 UTC ]
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Foraging expert Roger Phillips has died aged 89, his publisher Pan Macmillan has announced. Continue reading at The Bookseller
[ The Bookseller | 2021-11-24 00:28:52 UTC ]
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C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
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