The North Face found itself in hot water this week when it hacked Wikipedia for its own marketing stunt. Violating Wikipedia’s paid advocacy guidelines, The North Face’s Brazilian office, working with Leo Burnett Tailor Made, switched images on Wikipedia pages of popular outdoor travel destinations to images of athletes wearing its products in order to appear higher in Google search. In response, Wikipedia updated The North Face’s Wikipedia page with a section linking to information on its Wikipedia deception. Rearing from plenty of backlash online, The North Face has apologized and ended the campaign. The hacking attempt is nothing new to Wikipedia. Since Wikipedia launched in 2001, multiple brands and agencies have manipulated the site’s open format, which allows anyone to edit articles, for their own marketing gain. Among brands previously called out are Burger King, SeaWorld and NBC News. Violations of trust Of course, Wikipedia has conflict-of-interest and paid-disclosure policies in place to eliminate articles that that mislead its large audience. After all, it’s accessed by more than 1.5 billion unique devices a month and is edited more than 350 times a minute. That’s according to Zack McCune, senior global brand manager at the Wikimedia Foundation, the nonprofit that operates Wikipedia and its 250,000 volunteer editors, who have greater editing powers than the general public. But clearly, such policies haven’t stopped brands like The North Face. “When brands... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-31 19:53:32 UTC ]
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Gina Luck is joining Bonnier Zaffre in the newly-appointed role of brand director, working with authors Lynda La Plante and Wilbur Smith. Continue reading at The Bookseller
[ The Bookseller | 2017-06-27 00:00:00 UTC ]
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A Twitter storm has erupted over the lack of people of colour speaking at the Chalke Valley History Festival, with historian Rebecca Rideal pulling out just four days before it is due to begin, on Monday (26th June), in protest over the issue. However, the festival director, historian James... Continue reading at The Bookseller
[ The Bookseller | 2017-06-24 00:00:00 UTC ]
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Instagram last week introduced a clearer way for users to determine when posts by influencers or publishers are the result of commercial relationships with the businesses they are posting about. The Facebook-owned app said users will see demarcations that read "paid partnership with" on such... Continue reading at AdWeek
[ AdWeek | 2017-06-21 00:00:00 UTC ]
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Facebook wants users to "lean back." No, that's not the sequel to Sheryl Sandberg's book "Lean In"; it's how people watch TV, unlike the way they scroll through the News Feed.For months, Facebook has been talking to its biggest media and publishing partners to introduce TV-worthy programming to... Continue reading at Advertising Age
[ Advertising Age | 2017-06-20 00:00:00 UTC ]
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News Corp.'s U.K. publishing unit asked a judge to put an end to excessive disclosure requests made by lawyers representing phone-hacking victims as regulators prepare to rule on the controversial takeover of Sky Plc.News Group Newspapers Ltd. is being sued by dozens of people who say their... Continue reading at Advertising Age
[ Advertising Age | 2017-06-14 00:00:00 UTC ]
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Facebook is giving advertisers more control over where their ads run, allowing them to opt out of appearing near content from specific publishers, according to new policies announced on Wednesday."We will show you all the publishers or pages on which your ad could theoretically run," said Michel... Continue reading at Advertising Age
[ Advertising Age | 2017-06-14 00:00:00 UTC ]
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With ad revenue challenging, magazine publishers including Time Inc. and Conde Nast are doubling down on brand licensing. The post Why Time, Conde Nast and other magazine publishers are charging into brand licensing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-13 00:00:00 UTC ]
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Simon Sebag Montefiore has been awarded the €20,000 Literary Prize Lupicaia del Terriccio 2017 for his book The Romanovs: 1613-1918 (Weidenfeld & Nicolson). Continue reading at The Bookseller
[ The Bookseller | 2017-06-01 00:00:00 UTC ]
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Arcadia Publishing and The History Press, publishers of books on local and regional history and interests, have acquired Palmetto Publishing Group and launched a new "hybrid" imprint, Vertel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-26 00:00:00 UTC ]
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BuzzFeed said Tasty is on the verge of becoming Facebook's biggest page, and it's become a template for growing the publisher's social video footprint. The post How food brand Tasty is a template for BuzzFeed’s vertical expansion appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-22 00:00:00 UTC ]
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Rep. Marsha Blackburn sponsored a bill Thursday that would increase restrictions on consumer data use by both internet service providers and so-called "edge providers" such as Google and Facebook.If passed, the ''Balancing the Rights of Web Surfers Equally and Responsibly Act of 2017'' --... Continue reading at Advertising Age
[ Advertising Age | 2017-05-22 00:00:00 UTC ]
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Granta editorial director Bella Lacey has won world rights to a history of wool in Britain by Fife-based writer Esther Rutter. Continue reading at The Bookseller
[ The Bookseller | 2017-05-20 00:00:00 UTC ]
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Canada’s McGill University is re-launching the US $75,000 Cundill History Prize to highlight history writing as a way to illuminate the truth at a time when informed, factual debate is “increasingly losing out to populism and retrenchment is on the rise”. Continue reading at The Bookseller
[ The Bookseller | 2017-05-19 00:00:00 UTC ]
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Fashion and beauty retailers are following in the footsteps of publishers like Conde Nast and BuzzFeed by setting up shop in Austin. The post Why fashion and beauty brands are setting their sights on Austin appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-04 00:00:00 UTC ]
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Facebook wants video, but it's time-consuming and expensive, which is why, for better or for worse, publishers are turning to various hacks. The post ‘The audience there is huge’: A guide to the most popular publisher Facebook video hacks appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-02 00:00:00 UTC ]
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This week the Telegraph newspaper laid a cloak of misery over the excellent UK book publishing results for 2016, concentrating of course on the negative element...(lordy, they talk of "the demise of fiction"). Continue reading at The Bookseller
[ The Bookseller | 2017-04-30 00:00:00 UTC ]
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It's official: Time Inc. has not found a buyer -- and is no longer considering offers. In an announcement that put a cap on months of speculation over who would buy the publishing giant and when, Time Inc. said Friday morning that the "Company will continue to pursue its strategic plan."The... Continue reading at Advertising Age
[ Advertising Age | 2017-04-28 00:00:00 UTC ]
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The Norwegian novel 'The History of Bees' is a bestseller in Germany, thanks to an aggressive marketing campaign from its publisher that focused on making the title highly visible in bookshops. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-25 00:00:00 UTC ]
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It would be tough to argue against Marvel being one of the strongest, most recognized brand names in the world. And with that strength, comes . . responsibility? Sure, but also requests from other brands to partner up so they too can warm themselves on your white hot brand halo. Right,... Continue reading at Fast Company
[ Fast Company | 2017-04-17 00:00:00 UTC ]
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Ebury imprint WH Allen has acquired a popular history book on the Victorians by Conservative MP Jacob Rees-Mogg. Continue reading at The Bookseller
[ The Bookseller | 2017-04-14 00:00:00 UTC ]
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