The North Face found itself in hot water this week when it hacked Wikipedia for its own marketing stunt. Violating Wikipedia’s paid advocacy guidelines, The North Face’s Brazilian office, working with Leo Burnett Tailor Made, switched images on Wikipedia pages of popular outdoor travel destinations to images of athletes wearing its products in order to appear higher in Google search. In response, Wikipedia updated The North Face’s Wikipedia page with a section linking to information on its Wikipedia deception. Rearing from plenty of backlash online, The North Face has apologized and ended the campaign. The hacking attempt is nothing new to Wikipedia. Since Wikipedia launched in 2001, multiple brands and agencies have manipulated the site’s open format, which allows anyone to edit articles, for their own marketing gain. Among brands previously called out are Burger King, SeaWorld and NBC News. Violations of trust Of course, Wikipedia has conflict-of-interest and paid-disclosure policies in place to eliminate articles that that mislead its large audience. After all, it’s accessed by more than 1.5 billion unique devices a month and is edited more than 350 times a minute. That’s according to Zack McCune, senior global brand manager at the Wikimedia Foundation, the nonprofit that operates Wikipedia and its 250,000 volunteer editors, who have greater editing powers than the general public. But clearly, such policies haven’t stopped brands like The North Face. “When brands... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-31 19:53:32 UTC ]
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From its launch in 2001, Wikipedia—the Internet’s hugely popular, user-created free encyclopedia—was viewed with suspicion by reference publishers and librarians. But today, many publishers and librarians today are collaborating with Wikipedia, seeing it not as a threat, but as an ally that can... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-15 00:00:00 UTC ]
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Welcome to books this week! First, a couple of stories that you can find only online: THE BIG STORY John Smelcer’s YA book “Stealing Indians” is a finalist for the recently announced PEN Center USA awards. Questions about Smelcer have been raised since 1994, when he was teaching at the University... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-08-26 00:00:00 UTC ]
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Jumping on bandwagons is my least favorite activity. Don't force me to tell you all the must-see movies I've skipped ("Forrest Gump" is all you'll get out of me), the No. 1 best-sellers I've bypassed (I discovered the world of "Harry Potter" only after it became a play) or the platinum records... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-08-26 00:00:00 UTC ]
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Foreign Policy taps a new editor-in-chief, Refinery29 names a senior fashion editor, and more… The post T Magazine, Trusted Media Brands Staff Up | People on the Move appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-24 00:00:00 UTC ]
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Grindr hopes its new publishing arm can win over big brands that would otherwise steer clear of hookup apps. The post ‘The app isn’t always brand-safe’: Why Grindr is trying to become a publisher appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-08-16 00:00:00 UTC ]
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Learn how to attack and defend the world’s most popular web server platform. Linux Server Security: Hack and Defend presents a detailed guide for experienced admins, aspiring hackers and other IT professionals seeking a more advanced understanding of Linux security. Written by a 20-year veteran... Continue reading at Betanews
[ Betanews | 2017-08-15 00:00:00 UTC ]
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The 17-strong longlist for the 2017 Financial Times and McKinsey Business Book of the Year has been announced, with perspectives on modern phenomena such as driverless cars, Uber and the history of the iPhone, and studies on Facebook, Google, and Amazon making the cut. Continue reading at The Bookseller
[ The Bookseller | 2017-08-15 00:00:00 UTC ]
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After quietly rolling out a digital publication earlier this year, Grindr is making its push into digital media official today with the launch of lifestyle site Into, which it hopes will attract ad dollars from brands looking to advertise around LGBTQ content. Into launched in March as part of a... Continue reading at AdWeek
[ AdWeek | 2017-08-15 00:00:00 UTC ]
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Netflix acquires comic book publisher Millarworld. Barnes & Noble Education adds positions in Brazil, France, Mexico with Student Brands. The post Acquisitions: Netflix Buys Millarworld; Barnes & Noble Education Buys Student Brands appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-08 00:00:00 UTC ]
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The hacker group that took credit for breaking into HBO’s computer systems reportedly released new documents on Monday, including marketing materials and emails of an HBO executive. The premium pay-TV channel, owned by media company Time Warner Inc., reiterated late Monday that it does not... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-08-08 00:00:00 UTC ]
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Barnes & Noble Education has acquired Student Brands, a direct-to-student subscription-based writing skills service, for $58.5 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-07 00:00:00 UTC ]
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A "massive deficit" of brand building is dragging down the economy, according to Irwin Gotlieb, global chairman of GroupM.When the history books get written on the last 15 years, Irwin told me in a video interview for his induction into the Advertising Hall of Fame, "I think they will say that... Continue reading at Advertising Age
[ Advertising Age | 2017-07-31 00:00:00 UTC ]
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Transworld has acquired Iranian-American author Reza Aslan’s "most personal book yet": God, A Human History. Continue reading at The Bookseller
[ The Bookseller | 2017-07-27 00:00:00 UTC ]
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The bi-monthly magazine hits the stands on August 8. The post Trusted Media Brands to Distribute Reminisce Across Newsstands appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-07-27 00:00:00 UTC ]
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Publishers are dusting off Facebook Shop, a tool first rolled out to brands, as they look to develop their affiliate commerce revenues. The post Why publishers are testing an old Facebook tool originally designed for brands appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-25 00:00:00 UTC ]
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For the second month running, Germany’s fiction list was led by Norwegian author Maja Lunde’s novel The History of Bees in June. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-21 00:00:00 UTC ]
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Historian Dan Jones and Brazilian artist Marina Amaral are collaborating on a "major" new history of the world, The Colour of Time, to be published by Head of Zeus. Continue reading at The Bookseller
[ The Bookseller | 2017-07-20 00:00:00 UTC ]
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Credit: Illustration by Tam Nguyen/ Ad AgeIf you can't beat the system, game the system.Facebook has made it clear that it will prioritize and reward publishers who post video on the platform. But publishers lacking in video content need not wory, though: One new tactic involves posting static... Continue reading at Advertising Age
[ Advertising Age | 2017-07-08 00:00:00 UTC ]
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I.B.Tauris is to publish an "exciting and timely" new book "shedding light" on the women at the heart of the Labour Party’s early history next September. Continue reading at The Bookseller
[ The Bookseller | 2017-07-01 00:00:00 UTC ]
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Century is publishing "IKEA DIY hacks", a book from Jules Yap, founder of website IKEAHackers.net. Continue reading at The Bookseller
[ The Bookseller | 2017-07-01 00:00:00 UTC ]
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