The North Face found itself in hot water this week when it hacked Wikipedia for its own marketing stunt. Violating Wikipedia’s paid advocacy guidelines, The North Face’s Brazilian office, working with Leo Burnett Tailor Made, switched images on Wikipedia pages of popular outdoor travel destinations to images of athletes wearing its products in order to appear higher in Google search. In response, Wikipedia updated The North Face’s Wikipedia page with a section linking to information on its Wikipedia deception. Rearing from plenty of backlash online, The North Face has apologized and ended the campaign. The hacking attempt is nothing new to Wikipedia. Since Wikipedia launched in 2001, multiple brands and agencies have manipulated the site’s open format, which allows anyone to edit articles, for their own marketing gain. Among brands previously called out are Burger King, SeaWorld and NBC News. Violations of trust Of course, Wikipedia has conflict-of-interest and paid-disclosure policies in place to eliminate articles that that mislead its large audience. After all, it’s accessed by more than 1.5 billion unique devices a month and is edited more than 350 times a minute. That’s according to Zack McCune, senior global brand manager at the Wikimedia Foundation, the nonprofit that operates Wikipedia and its 250,000 volunteer editors, who have greater editing powers than the general public. But clearly, such policies haven’t stopped brands like The North Face. “When brands... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-31 19:53:32 UTC ]
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When Doug Olson, the president and general manager of Meredith magazines, reaches for an analogy to describe the launch of Magnolia Journal, his mind goes immediately to O, The Oprah Magazine. “It’s the first time in our history at Meredith that the largest retailers in the business called back... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-28 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: AT&T quickly followed up its... Continue reading at Advertising Age
[ Advertising Age | 2018-06-26 00:00:00 UTC ]
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The History Press has returned to profitability following a management buyout of the publisher. Continue reading at The Bookseller
[ The Bookseller | 2018-06-21 00:00:00 UTC ]
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Hot Key Books, part of Bonnier Zaffre, has acquired a graphic novel about 150 years of feminism. Continue reading at The Bookseller
[ The Bookseller | 2018-06-19 00:00:00 UTC ]
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[caption id="attachment_126697" align="alignright" width="290"] Hayley Romer, The Atlantic's CRO and Publisher[/caption] Optimism reverberated through the Petite Ballroom in Boston’s Taj Hotel last week at the MPA’s 2018 IMAG conference, and it was palpable. This was my first time attending the... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-19 00:00:00 UTC ]
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Bonnier Publishing c.e.o. Perminder Mann is being given a Wikipedia entry as part of a drive to close Wikipedia's "gender page gap" through a series of "edit-a-thons" organised by the platform with Bloomberg as part of a programme from London mayor Sadiq Khan during London Tech Week. Continue reading at The Bookseller
[ The Bookseller | 2018-06-14 00:00:00 UTC ]
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Professor Peter Marshall of Warwick University has won the £40,000 Wolfson History Prize 2018 for Heretics and Believers: A History of the English Reformation (Yale University Press)—a book seven years in the making, based on more than two decades of research. Continue reading at The Bookseller
[ The Bookseller | 2018-06-06 00:00:00 UTC ]
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BAFTA-winning broadcaster and television presenter Dan Snow is publishing On This Day in History with John Murray Press. Continue reading at The Bookseller
[ The Bookseller | 2018-05-30 00:00:00 UTC ]
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Superior Court Judge Peter Deddeh reached back in time as he pulled bits of San Diego history out of the narrow copper box. Newspapers, coins, stamps, government documents, history books, audio tapes and microfilm were among the contents. The time capsule had been sealed for nearly 56 years,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-05-21 00:00:00 UTC ]
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Waterstones has U-turned on its decision to brand a new branch in Edinburgh "Stockbridge Books", following an outcry from a nearby independent bookseller. Continue reading at The Bookseller
[ The Bookseller | 2018-05-17 00:00:00 UTC ]
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The recent Facebook and Cambridge Analytica scandal, as well as the looming rollout of GDPR, are sending the marketing world into a speculative tizzy. There are a few early ramifications that have been starting to come to fruition that are having a material impact on the ability of brands,... Continue reading at AdWeek
[ AdWeek | 2018-04-27 00:00:00 UTC ]
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Allen Lane and Yale University Press (YUP) both have two books apiece on the £40,000 Wolfson History Prize 2018 shortlist, which recognises and celebrates books which combine excellence in historical research with readability for a general audience. Continue reading at The Bookseller
[ The Bookseller | 2018-04-17 00:00:00 UTC ]
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Their names are inked in history books and on the walls of hallowed concert halls as winners of American music’s most esteemed award, the Pulitzer Prize for music: Aaron Copland, George Crumb, John Luther Adams, Ornette Coleman, Caroline Shaw and dozens more. Add to that list the man nicknamed... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-17 00:00:00 UTC ]
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The 2018 Pulitzer Prizes for Letters were awarded in the categories of fiction, history, biography poetry, and general nonfiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-16 00:00:00 UTC ]
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Hodder Children’s Books and Maximum Licensing are hoping to take the Oi! picture book series into stage promotions and licensing after acquiring new rights from the illustrator’s agent and the author. Continue reading at The Bookseller
[ The Bookseller | 2018-04-10 00:00:00 UTC ]
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Over half of U.S. and European publishers surveyed by Digiday said brand-safety concerns don't affect their ability to monetize quality journalism. The post Digiday Research: Brand-safety concerns haven’t made it harder to monetize content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-06 00:00:00 UTC ]
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An oral history project just launched in the U.K. to document the history of women in publishing has collected interviews with a pioneering generation of female book industry professionals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-06 00:00:00 UTC ]
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Facebook published a blog post today detailing the changes it has made to how it manages users' data. You can read a broader summary of that report here, but among the new changes is a tweak to how Facebook collects and stores call and text history.... Continue reading at Engadget
[ Engadget | 2018-04-05 00:00:00 UTC ]
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As newsstand sales decline, cover design is now more about catching eyes online than on the street. The post Magazine Covers Sell Your Brand, Not Your Issues appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-04-02 00:00:00 UTC ]
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Bloomsbury has acquired a "major work of non-fiction" that examines how work has shaped human civilisation. Continue reading at The Bookseller
[ The Bookseller | 2018-03-30 00:00:00 UTC ]
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