The North Face found itself in hot water this week when it hacked Wikipedia for its own marketing stunt. Violating Wikipedia’s paid advocacy guidelines, The North Face’s Brazilian office, working with Leo Burnett Tailor Made, switched images on Wikipedia pages of popular outdoor travel destinations to images of athletes wearing its products in order to appear higher in Google search. In response, Wikipedia updated The North Face’s Wikipedia page with a section linking to information on its Wikipedia deception. Rearing from plenty of backlash online, The North Face has apologized and ended the campaign. The hacking attempt is nothing new to Wikipedia. Since Wikipedia launched in 2001, multiple brands and agencies have manipulated the site’s open format, which allows anyone to edit articles, for their own marketing gain. Among brands previously called out are Burger King, SeaWorld and NBC News. Violations of trust Of course, Wikipedia has conflict-of-interest and paid-disclosure policies in place to eliminate articles that that mislead its large audience. After all, it’s accessed by more than 1.5 billion unique devices a month and is edited more than 350 times a minute. That’s according to Zack McCune, senior global brand manager at the Wikimedia Foundation, the nonprofit that operates Wikipedia and its 250,000 volunteer editors, who have greater editing powers than the general public. But clearly, such policies haven’t stopped brands like The North Face. “When brands... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-31 19:53:32 UTC ]
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When her first book came out, Lulah Ellender became obsessed with an author whose book launched the same week. She reflects on past feuds and how resentment now festers onlineWhen my first book was published last year I wasn’t prepared for how unhinged I would become. I’d expected review-induced... Continue reading at The Guardian
[ The Guardian | 2019-03-11 00:00:00 UTC ]
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Members of San Diego’s Laotian community have launched a statewide movement to get their history added to California textbooks. Lao Advocacy Organization San Diego, or LaoSD, formed last fall after then-Gov. Jerry Brown signed a bill that added lessons on the Vietnamese American refugee... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-03-09 00:00:00 UTC ]
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Faber have bought a history of measurement by a "hugely talented young non-fiction writer", James Vincent. Continue reading at The Bookseller
[ The Bookseller | 2019-03-09 00:00:00 UTC ]
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Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. "Branded content ads," as Instagram calls the new offering, are part of the service's broader strategy to connect advertisers and creators in more formal partnerships.The Facebook-owned platform... Continue reading at Advertising Age
[ Advertising Age | 2019-03-06 00:00:00 UTC ]
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Rock the Boat, part of Oneworld, has acquired a picture book that explores race and identity by US poets Irene Latham and Charles Waters, illustrated by Sean Qualls and Selina Alko. Continue reading at The Bookseller
[ The Bookseller | 2019-02-28 00:00:00 UTC ]
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Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about now.5. Shutterstock: Pop-Art Oscars PostersIn time for the Academy Awards, Shutterstock debuted yet another round of pop-art inspired versions of movies for Oscar-nominated films. Among them, a comic... Continue reading at Advertising Age
[ Advertising Age | 2019-02-25 00:00:00 UTC ]
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To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-25 00:00:00 UTC ]
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Though it’s certainly unusual for the Academy Awards to have no official host, the ceremony on Sunday won’t quite be a first—that honor belongs to the 1939 Oscars, which were similarly host-less. However, there are quite a few nominees this year who could find themselves in the history books if... Continue reading at Slate
[ Slate | 2019-02-22 00:00:00 UTC ]
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Trump didn't get specific about the "false" reporting, but it seems likely that he saw the print edition of this morning's New York Times with the headline "Inside Trump's Angry War On Inquiries Around Him" (subhead: "Pressure Tactics Leave the President Exposed to Accusations of Obstruction")... Continue reading at Advertising Age
[ Advertising Age | 2019-02-20 00:00:00 UTC ]
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HQ will publish “a warm, witty, honest, and accessible” account of writer and comedian Katy Brand’s life-long obsession with "Dirty Dancing", I Carried a Watermelon, billed as part-memoir, part homage to the 1987 film. Continue reading at The Bookseller
[ The Bookseller | 2019-02-14 00:00:00 UTC ]
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Comedy writers Katy Brand, Jenny Eclair and Kathy Lette are joining authors Marian Keyes and Allison Pearson to judge the inaugural Comedy Women in Print Prize. Continue reading at The Bookseller
[ The Bookseller | 2019-02-14 00:00:00 UTC ]
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Allen Lane will publish a “lyrical” history of the world by palaeontologist Thomas Halliday. Continue reading at The Bookseller
[ The Bookseller | 2019-02-14 00:00:00 UTC ]
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The History Press is gearing up to relocate to Cheltenham as it enters an “important phase in growth” with two new hires to start the year. Continue reading at The Bookseller
[ The Bookseller | 2019-02-13 00:00:00 UTC ]
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The Wolfson Foundation has appointed Midas Public Relations to manage PR and social media for the 2019 Wolfson History Prize, with the communications agency planning a "strategic, multi-channel campaign" for the £40,000 award. Continue reading at The Bookseller
[ The Bookseller | 2019-02-09 00:00:00 UTC ]
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Facebook released new features that gives Pages the power to join Groups, which means publishers and brands can officially participate in the group activity that is increasingly becoming a core focus for the company.On Wednesday, Facebook announced a slate of new tools, including the ability for... Continue reading at Advertising Age
[ Advertising Age | 2019-02-08 00:00:00 UTC ]
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Canongate’s publishing director, who joined the list in 2000 after a stint on work experience, explains how the cross-country indie’s brand building has resulted in its recent purple patch. Continue reading at The Bookseller
[ The Bookseller | 2019-02-02 00:00:00 UTC ]
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Graphic novels, poetry and art history make up some of the Society of Authors’ Translation Prizes shortlists for 2019, with 31 translations from seven languages up for awards. Continue reading at The Bookseller
[ The Bookseller | 2019-01-22 00:00:00 UTC ]
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Serpent’s Tail triumphed in a five-publisher auction, winning Columbia professor Saidiya Hartman’s "radical and lavish" history of young black women, Wayward Lives, Beautiful Experiments. Continue reading at The Bookseller
[ The Bookseller | 2019-01-09 00:00:00 UTC ]
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It's a tumultuous time in the media industry, and this year saw multiple publications change ownership and some--including, most recently, conservative magazine The Weekly Standard--shutter operations entirely. So it perhaps came as no surprise when a number of brands across three leading... Continue reading at AdWeek
[ AdWeek | 2018-12-27 00:00:00 UTC ]
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Twitter’s been on a tear to prove that even with a smaller audience than Facebook and YouTube, it can be a worthwhile destination for ads and publishers. The post Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-24 00:00:00 UTC ]
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