A Fifth of Time Inc.'s Ad Revenue Now Comes From Digital

Time Inc., the nation's largest magazine publisher, now generates 20% of its ad revenue through digital sales, the company said today.The company sold $73 million worth of digital ads in the first quarter, up 1% over the quarter a year earlier, Time Inc. executives told Wall Street investors as it reported its most recent results. The increase would be 20% if you exclude digital ad sales in the first quarter of 2014 from CNNMoney.com, which until last June was home to the digital content for Time Inc.'s Fortune and Money magazines, and Grupo Editorial Expansin, a group of Mexican magazines that Time Inc. sold last June.These digital numbers are important measures of Time Inc.'s effort to transform from a print publisher to a media company with digital at its core. Digital ad sales had not grown for the two years before a new executive team took over in 2013, Time Inc. CEO Joe Ripp said during an earnings call. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-05-07 00:00:00 UTC ]
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Star Tribune Announces New Initiative for Real-Time Management of Digital Advertising Campaigns

As a premium content publisher with unprecedented reach and coverage across the upper Midwest, Star Tribune has attracted the largest online readership of any Minnesota media brand—and the advertisers seeking to connect with that audience. ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-03 00:00:00 UTC ]
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Newspapers in a digital age: moving with the times and charging for it

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[ Betanews | 2013-07-31 00:00:00 UTC ]
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Hearst Magazines Finds Chief Digital Exec at The New York Times

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[ AdWeek | 2013-07-29 00:00:00 UTC ]
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New York Times to launch digital magazine

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[ Crains New York | 2013-07-13 00:00:00 UTC ]
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MPA Is Getting Closer to Digital Magazine Ad Standards

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[ AdWeek | 2013-04-15 00:00:00 UTC ]
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AOP Census Predicts 15% Rise in Digital Revenue this Year

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[ Editor & Publisher | 2013-04-11 00:00:00 UTC ]
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Publishers in the UK are Expecting Digital Revenues to Increase by 15% This Year

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[ Editor & Publisher | 2013-04-10 00:00:00 UTC ]
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Digital revenues to grow 15% in 2013

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[ Media Week | 2013-04-09 00:00:00 UTC ]
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Advance Buys Digital Ad Agency Pop

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[ Editor & Publisher | 2013-01-18 00:00:00 UTC ]
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Barnsley: digital 50% of revenue in 18 months

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[ The Bookseller | 2012-08-28 00:00:00 UTC ]
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Steep rise in digital revenues at CUP

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[ The Bookseller | 2012-06-29 00:00:00 UTC ]
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Maximizing Digital Ad Inventory

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[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
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[ Media Week | 2012-05-09 00:00:00 UTC ]
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[ The Bookseller | 2012-05-03 00:00:00 UTC ]
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[ Folio Magazine | 2012-05-02 00:00:00 UTC ]
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[ AdWeek | 2012-04-11 00:00:00 UTC ]
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[ Publishing Executive | 2012-03-02 00:00:00 UTC ]
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HC: digital 'at 20%' of UK revenues

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[ The Bookseller | 2012-02-09 00:00:00 UTC ]
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[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
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[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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