Prepare for some cuteness overload. BETC Paris has created an ad star who takes the adorable meter to 11 in a lovely new spot for Disneyland Paris. The setup is both simple and charming: a duckling stumbles across a Donald Duck comic book and becomes infatuated with the Disney icon, even re-creating his poses. But... Continue reading at 'AdWeek'
[ AdWeek | 2019-01-08 00:00:00 UTC ]
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Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek
[ AdWeek | 2020-06-25 21:01:24 UTC ]
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The court action filed this week by Donald Trump's attorney Charles Harder alleges that Simon & Schuster author Mary Trump is in violation of a nondisclosure agreement. The post Donald Trump Moves To Stop Yet Another Book, One by His Niece appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-24 14:27:21 UTC ]
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Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And... Continue reading at Advertising Age
[ Advertising Age | 2020-06-23 20:11:12 UTC ]
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In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
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A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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As a trio of books on Donald Trump from Simon & Schuster punctuate the summer lists, titles on racism fill out a soaring sector ahead of the November 3 presidential election. The post Led By Donald Trump Books and Race Issues: Summertime US Nonfiction Heats Up appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-16 16:45:41 UTC ]
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Boldwood Books has launched an e-book collaboration with John Blake's Ad Lib, starting with a book that reveals all about the stars of hit Netflix series “Tiger King”. Continue reading at The Bookseller
[ The Bookseller | 2020-06-15 19:13:40 UTC ]
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Too Much and Never Enough, due in August, is expected to detail her role as primary source for exposé of the president’s tax affairsDonald Trump’s niece, Mary Trump, will publish a “harrowing and salacious” book about the president this August, according to reports.The Daily Beast revealed on... Continue reading at The Guardian
[ The Guardian | 2020-06-15 12:17:31 UTC ]
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HQ has acquired a new book from B A Paris, The Therapist, seeing the author return to psychological suspense in "an utterly compelling tale of a house that holds a dark secret". Continue reading at The Bookseller
[ The Bookseller | 2020-06-11 19:12:58 UTC ]
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Coronavirus Impact: The development of digital programming for international publishing in the pandemic goes on, with the 'Digital Publishing Summit.' The post Programming Opens Today from Madrid’s Readmagine and Paris’ EDRLab appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-01 07:49:05 UTC ]
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Sittenfeld’s alternate history is the story not of “What Happened” but of “What Could Have Happened.” Continue reading at The Washington Post
[ The Washington Post | 2020-05-18 15:39:14 UTC ]
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The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday
[ Digiday | 2020-05-18 04:00:00 UTC ]
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After a few days of delay, Meredith released its Q3 earnings, which closed on March 31. Starting with the bottom line, adjusted EBITDA totaled $151.8 million, a 5.5% decline versus the same period last year. The top line illustrates why. Overall, the company’s revenue fell 6.5% versus 2019.... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-14 15:44:55 UTC ]
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A video-poem by Tom Roberts has caught the attention of Hollywood and will likely become a children’s book. Continue reading at The Washington Post
[ The Washington Post | 2020-05-14 11:00:00 UTC ]
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Among the most admired and respected of Big Five leadership, Reidy joined Simon & Schuster in 1992. CFO Dennis Eulau recalls 'her fierce intelligence and curiosity.' The post Simon & Schuster CEO Carolyn Reidy Dies of a Heart Attack, 71 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-05-12 17:12:24 UTC ]
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Carolyn Reidy, president and CEO of Simon & Schuster since 2008, died of a heart attack on May 12. She was 71. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-12 04:00:00 UTC ]
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Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2020 on May 11, 2020. A... Continue reading at Advertising Age
[ Advertising Age | 2020-05-10 19:50:00 UTC ]
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A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek
[ AdWeek | 2020-05-06 20:21:44 UTC ]
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The Duke and Duchess of Sussex have released a video of Meghan reading son Archie Duck! Rabbit! by Amy Krouse Rosenthal (Chronicle Books) on his first birthday, in support of the Save with Stories initiative. Continue reading at The Bookseller
[ The Bookseller | 2020-05-05 20:37:52 UTC ]
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