A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers

The main measurement companies, Nielsen and Comscore, say they're trying to update and change metrics, but buyers remain frustrated by the lack of progress. The post A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-09-30 19:04:53 UTC ]
News tagged with: #media buyers #nielsen

Other news stories related to: "A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers"

Fox's Tubi expands Nielsen relationship even amid measurement upheaval

Streamer will add Digital Ad Ratings coverage with the goal of eventually using Nielsen's next-generation cross-platform measurement. Continue reading at Advertising Age

[ Advertising Age | 2022-04-29 16:00:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen

Marketing: A Social Media ‘Read-Along’ With HarperCollins

Today's release of Don Winslow's 'City on Fire' opens a social-media 'read-along' project for HarperCollins and Tandem Collective. The post Marketing: A Social Media ‘Read-Along’ With HarperCollins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-26 19:29:53 UTC ]
More news stories like this | All news stories tagged with: #harpercollins #tandem collective #don winslow #post marketing

Fancy pet decor is a thing. So what? Our furry friends deserve it.

Two new books — "For the Love of Pets” and “Where They Purr” — remind us that a little indulgence goes a long way when it comes to co-existing with our four-legged housemates. Continue reading at The Washington Post

[ The Washington Post | 2022-04-23 11:00:00 UTC ]
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The people who teach us history aren’t always historians

Filmmakers, novelists and photographers, among others, also shape our collective memory, Richard Cohen writes. Continue reading at The Washington Post

[ The Washington Post | 2022-04-22 12:00:50 UTC ]
More news stories like this | All news stories tagged with: #novelists #collective memory

Fast-Growing Independent Publishers, 2022

Microcosm Publishing, of Portland, Ore., makes its debut on our list of fast-growing independent publishers, landing with a bang at #1: net revenue spiked 106% in 2021 over 2020 and was up 207% over 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-22 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #microcosm publishing

Publishing House of Horrors: Spotlight on Stygian Sky Media

With an ever-expanding list of titles, genres, authors, and imprints, the indie publisher is giving writers a path to success and an alternative to larger, more traditional houses. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-19 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #indie publisher #traditional houses

Press ‘P’ for Printing and for Progress

New printing technologies have improved quality, reliability, speed, and sustainability in the sector, writes ‘PW’ international correspondent Teri Tan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-19 04:00:00 UTC ]
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The Powerful Impact of Digital Media on Mass Shootings

The digital media age has exerted profound influence on how we see the mass shootings phenomenon. Through Twitter and other social media platforms, the public begins to learn of these attacks as they unfold in real time. Misinformation and political outrage also spread swiftly. A popular... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-08 08:49:42 UTC ]
More news stories like this | All news stories tagged with: #digital media #real time #mass shootings

For fans of ‘Veep,’ Grant Ginder’s new novel is just the thing

‘Let’s Not Do That Again’ is a political comedy of manners starring a Selina Meyer’s stand-in Continue reading at The Washington Post

[ The Washington Post | 2022-04-06 12:00:18 UTC ]
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Media Briefing: Overheard at the Digiday Publishing Summit

This week's Media Briefing recaps the top topics of discussion among publishing executives at this week's Digiday Publishing Summit. The post Media Briefing: Overheard at the Digiday Publishing Summit appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-03-31 04:01:00 UTC ]
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Bookselling, Publishing Unions Make Progress

The employees at Greenlight Bookstores and Yours Truly stationery stores in Brooklyn unanimously ratified their first union contract after joining the RWDSU. Earlier this month, the NLRB rejected Duke University's challenge to the union formed by members of Duke University Press last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-30 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #union contract #stationery stores #greenlight bookstores

Bid for Nielsen TV ratings company almost doubles to $16B

Nielsen is being acquired for $16 billion, including debt, about a week after the media measurement company rejected a smaller offer Continue reading at ABC News

[ ABC News | 2022-03-29 21:47:16 UTC ]
More news stories like this | All news stories tagged with: #nielsen #including debt #$16 billion

Nielsen Sold to Private Equity Firms for $16 Billion

A consortium of private equity firms is buying video and TV ratings firm Nielsen in an all-cash $16 billion deal. The group is led by Evergreen Coast Capital Corp. and Brookfield Business Partners. Nielsen's board of directors voted unanimously to support the acquisition proposal after rejecting... Continue reading at AdWeek

[ AdWeek | 2022-03-29 13:52:12 UTC ]
More news stories like this | All news stories tagged with: #nielsen #acquisition offer #$16 billion

Essence climbs five places in top 10 media agencies table

Only three of the top 10 media agencies changed position in Nielsen Ad Intel's billings table in 2021. Continue reading at Media Week

[ Media Week | 2022-03-27 14:42:19 UTC ]
More news stories like this | All news stories tagged with: #nielsen #billings table

Media Briefing: What to expect from the Digiday Publishing Summit 2022

This week's Media Briefing takes a peek at what will be talk of next week's Digiday Publishing Summit. The post Media Briefing: What to expect from the Digiday Publishing Summit 2022 appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-03-24 04:01:00 UTC ]
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Boeing, Nielsen fall; Alleghany, Anaplan rise

Stocks that traded heavily or had substantial price changes Monday: Boeing, Nielsen fall; Alleghany, Anaplan rise Continue reading at ABC News

[ ABC News | 2022-03-21 21:37:31 UTC ]
More news stories like this | All news stories tagged with: #nielsen #substantial price #traded heavily

Opening Today: Bologna’s Physical and ‘Fast’ Book Fair

The world's most influential publishing trade show for younger readers was green-lighted only on January 15. The post Opening Today: Bologna’s Physical and ‘Fast’ Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-03-21 06:37:58 UTC ]
More news stories like this | All news stories tagged with: #book fair #younger readers #opening today

Nielsen Rejects $15 Billion Acquisition Offer From Private-Equity Consortium

Nielsen Holdings has rejected an acquisition offer of roughly $15 billion from a private equity consortium, explaining that the deal "significantly undervalues" the measurement company. On Sunday night, Nielsen said its board of directors had determined not to proceed with an "unsolicited... Continue reading at AdWeek

[ AdWeek | 2022-03-21 01:43:07 UTC ]
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Is media platform Nextdoor a friend in need or a vigilante nightmare?

The fast-growing media platform claims its mission is to foster community spirit – which it mainly does. But can it control the spread of misinformation?Introducing its financial results earlier this month for the fourth quarter of 2021, the community-based social networking platform Nextdoor... Continue reading at The Guardian

[ The Guardian | 2022-03-20 09:00:52 UTC ]
More news stories like this | All news stories tagged with: #digital media #covid pandemic #fourth quarter #kinder world #core mission