The main measurement companies, Nielsen and Comscore, say they're trying to update and change metrics, but buyers remain frustrated by the lack of progress. The post A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2021-09-30 19:04:53 UTC ]
News tagged with:
#media buyers
#nielsen
New measurement and data initiatives include retail media deal with Publicis Groupe's CitrusAd and a metric counterweight to creator content. Continue reading at Advertising Age
[ Advertising Age | 2023-02-08 19:00:34 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#publicis groupe
The Duffer Brothers, creators of the Netflix hit 'Stranger Things,' were big fans of the Choose Your Own Adventure middle grade series and a tie-in based on the fourth season of the show is coming from Random House in April. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-01 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#random house
#fourth season
#big fans
#netflix hit
#duffer brothers
#stranger things
The owner of the hybrid publisher has promised representatives from the Authors Guild that he will address the myriad complaints brought against his company that have piled up for about five years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-01 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#authors guild
#hybrid publisher
You might not be stuck inside watching shows like you were at the height of the pandemic, but there were clearly some favorite online titles last year. Nielsen has shared its top streaming shows of 2022 in the US, and the most-streamed by far was Stranger Things — the fourth season helped... Continue reading at Engadget
[ Engadget | 2023-01-27 18:20:44 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#wider range
#largely due
#all-time high
#stranger things
Netflix and Nielsen are marching closer toward measurement solutions for the streaming service's new ad-supported tier. Top line Today, the two companies announced they're expanding their partnership with a multiyear agreement allowing Nielsen to provide linear and streaming audience data... Continue reading at AdWeek
[ AdWeek | 2023-01-18 12:00:00 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#streaming giant
#companies announced
#streaming service
#measurement solutions
#global measurement
Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek
[ AdWeek | 2023-01-11 13:54:14 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#record levels
#digital channels
#emerging media
#digital strategies
From audiobook subscriptions to bullet journals to reading lights, here are some things that can help you meet your 2023 reading goals.- Clare Barnett Continue reading at Book Riot
[ Book Riot | 2023-01-09 11:34:00 UTC ]
More news stories like this | All news stories tagged with:
#audiobook
#audiobook subscriptions
The commercial chiefs of ITV, Hearst and Spotify say the industry is more resilient to economic shocks than in previous downturns. Continue reading at Media Week
[ Media Week | 2023-01-09 10:49:09 UTC ]
More news stories like this | All news stories tagged with:
#hearst
Presented by Rise Join a panel led by editor-in-chief Jim Cooper as Digiday and Rise kick off 2023 with a special preview of the upcoming Digiday Publishing Summit. As our editors prepare to put a lens on revenue, data and editorial strategies at the Vail summit this March, RSVP to save your... Continue reading at Digiday
[ Digiday | 2023-01-05 15:47:27 UTC ]
More news stories like this | All news stories tagged with:
#publishing summit
Long-awaited Nielsen One is ready to use, but not ready for trading as VAB call it a 'work in progress.' Continue reading at Advertising Age
[ Advertising Age | 2023-01-04 12:00:00 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
News Corp co-chair pushes to extends defamation lawsuit against the independent media companyFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastLachlan Murdoch is seeking to draw Private Media chairman Eric Beecher... Continue reading at The Guardian
[ The Guardian | 2022-12-22 01:17:18 UTC ]
More news stories like this | All news stories tagged with:
#news corp
#guardian australia
#free app
#latest updatesget
#free morning
Looking for a few more good reads before the new year? Here are some recommendations from the ‘Fast Company’ team. While 2021 was a banner year in book publishing, 2022 had its own remarkable moments. Travel book sales started bouncing back as people made vacation plans again, romance reached a... Continue reading at Fast Company
[ Fast Company | 2022-12-18 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#travel book
#book publishing
#fast company
#good reads
#staffers read
#banner year
The digital media company Vox Media, which houses editorial titles including Vox, New York Magazine and Thrillist, is discontinuing its business of licensing its content management system, Chorus, to publishers, Adweek has learned. Chorus, which has six clients currently, will no longer take on... Continue reading at AdWeek
[ AdWeek | 2022-12-09 19:51:02 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#york magazine
#vox media
TV measurement panel provider TVision has closed an investment round led by iSpot.tv. Continue reading at Advertising Age
[ Advertising Age | 2022-11-15 12:00:00 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#investing millions
The online city guide and dining resource is partnering with Abrams on an Eater-branded series of cookbooks and city guides, which will release starting next year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-08 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book publishing
#vox media
Brick-and-mortar stores are being transformed into an interactive digital media and merchandising experience thanks to in-store smart screens. Continue reading at Advertising Age
[ Advertising Age | 2022-11-04 13:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#brick-and-mortar stores
In the process of writing my book, I spent a lot of time researching a variety of resources about exploring our emotions. In the process, I discovered that there are a *lot* of books written for children about understanding their emotions (special shout-out to Madalena Moniz’s beautiful book... Continue reading at Literrary Hub
[ Literrary Hub | 2022-11-04 08:51:59 UTC ]
More news stories like this | All news stories tagged with:
#books written
Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age
[ Advertising Age | 2022-10-26 15:52:35 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#nielsen finds
After a large job cut in mid-July, Callisto Media made another significant staff reduction on Monday in a move to cut costs during an uncertain economic climate. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-25 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#cut costs
The intent media model has come to dominate the digital media world, and Future plc is one of its most well-known practitioners. Future's chief revenue officer, Zack Sullivan, joined Adweek media editor Lucinda Southern at Publishing Week to discuss the rise of intent media, how the pandemic... Continue reading at AdWeek
[ AdWeek | 2022-10-21 10:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#pandemic changed
#publishing week
#future plc