A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers

The main measurement companies, Nielsen and Comscore, say they're trying to update and change metrics, but buyers remain frustrated by the lack of progress. The post A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-09-30 19:04:53 UTC ]
News tagged with: #media buyers #nielsen

Other Publishing stories related to: 'A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers'

Lachlan Murdoch seeks to draw Private Media chairman Eric Beecher into lawsuit against Crikey

News Corp co-chair pushes to extends defamation lawsuit against the independent media companyFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastLachlan Murdoch is seeking to draw Private Media chairman Eric Beecher... Continue reading at The Guardian

[ The Guardian | 2022-12-22 01:17:18 UTC ]
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The 16 best books ‘Fast Company’ staffers read in 2022

Looking for a few more good reads before the new year? Here are some recommendations from the ‘Fast Company’ team. While 2021 was a banner year in book publishing, 2022 had its own remarkable moments. Travel book sales started bouncing back as people made vacation plans again, romance reached a... Continue reading at Fast Company

[ Fast Company | 2022-12-18 05:00:00 UTC ]
More news stories like this | News stories tagged with: #banner year #staffers read #good reads #fast company #book publishing #travel book

Vox Media Will No Longer License Chorus, Its CMS Software

The digital media company Vox Media, which houses editorial titles including Vox, New York Magazine and Thrillist, is discontinuing its business of licensing its content management system, Chorus, to publishers, Adweek has learned. Chorus, which has six clients currently, will no longer take on... Continue reading at AdWeek

[ AdWeek | 2022-12-09 19:51:02 UTC ]
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Why Nielsen rival iSpot is investing millions in TVision alternative panel

TV measurement panel provider TVision has closed an investment round led by iSpot.tv. Continue reading at Advertising Age

[ Advertising Age | 2022-11-15 12:00:00 UTC ]
More news stories like this | News stories tagged with: #investing millions #nielsen

Why Vox Media’s Eater Is Entering the Book Publishing Business

The online city guide and dining resource is partnering with Abrams on an Eater-branded series of cookbooks and city guides, which will release starting next year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-08 05:00:00 UTC ]
More news stories like this | News stories tagged with: #vox media #book publishing

How brick-and-mortar retail stores are the digital media channel of the future

Brick-and-mortar stores are being transformed into an interactive digital media and merchandising experience thanks to in-store smart screens. Continue reading at Advertising Age

[ Advertising Age | 2022-11-04 13:00:00 UTC ]
More news stories like this | News stories tagged with: #brick-and-mortar stores #digital media

Is Revenge-Baking a Thing?

In the process of writing my book, I spent a lot of time researching a variety of resources about exploring our emotions. In the process, I discovered that there are a *lot* of books written for children about understanding their emotions (special shout-out to Madalena Moniz’s beautiful book... Continue reading at Literrary Hub

[ Literrary Hub | 2022-11-04 08:51:59 UTC ]
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Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age

[ Advertising Age | 2022-10-26 15:52:35 UTC ]
More news stories like this | News stories tagged with: #nielsen finds #nielsen

After Massive July Layoff, Callisto Media Cuts Staff Further

After a large job cut in mid-July, Callisto Media made another significant staff reduction on Monday in a move to cut costs during an uncertain economic climate. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-25 04:00:00 UTC ]
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How Publishers Can Capitalize on the Rise of Intent Media

The intent media model has come to dominate the digital media world, and Future plc is one of its most well-known practitioners. Future's chief revenue officer, Zack Sullivan, joined Adweek media editor Lucinda Southern at Publishing Week to discuss the rise of intent media, how the pandemic... Continue reading at AdWeek

[ AdWeek | 2022-10-21 10:00:00 UTC ]
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Bloomberg Media Is Shutting Off Its Open-Market Programmatic Advertising

The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek

[ AdWeek | 2022-10-11 09:54:39 UTC ]
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A Brief History of Social Media Platforms, from LiveJournal to Meme Warriors

The internet did not cause the insurrection. But it enabled it. The technology of any age in human history shapes the culture of that time. With the advent of agriculture and farming tools, humans developed stationary civilizations and abandoned thousands of years of itinerancy. The printing... Continue reading at Literrary Hub

[ Literrary Hub | 2022-10-07 08:59:43 UTC ]
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Springer Nature Releases Its First ‘Annual Progress Report’

Successes cited by Springer Nature include 'Downloads per article more than doubling from 2017 to 2020 to 902 downloads per article.' The post Springer Nature Releases Its First ‘Annual Progress Report’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-10-06 23:29:15 UTC ]
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Inside the Narrators Booth: Things You Never Knew About Audiobook Narrators

Ever wondered what goes on behind the scenes while recording audiobooks? Six prolific audiobook narrators gave us the inside scoop. Continue reading at Book Riot

[ Book Riot | 2022-09-23 10:31:00 UTC ]
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A Trump portrait that raises questions about the media’s role in his rise

With their comprehensive and alarming picture of Trump's presidency, Peter Baker and Susan Glasser show what journalism can do, and where it can fall short. Continue reading at The Washington Post

[ The Washington Post | 2022-09-14 21:41:17 UTC ]
More news stories like this | News stories tagged with: #raises questions #fall short

Byron Allen threatens to sue more advertisers in push to increase Black media spend

As McDonald's and Nielsen lawsuits proceed, Allen says spending on Black-owned media isn't rising fast enough. Continue reading at Advertising Age

[ Advertising Age | 2022-09-14 09:30:00 UTC ]
More news stories like this | News stories tagged with: #nielsen

All Things Are Possible: Mario Vargas Llosa on the Eternal Youth of Flaubert’s Writing

Translated by Charlotte Whittle At some point in the last century, I arrived in Paris and that very day bought a copy of Madame Bovary in a bookstore called Joie de Vivre in the Latin Quarter. I stayed up nearly all night reading it and by dawn I knew what kind of writer I wanted […] Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-29 08:52:14 UTC ]
More news stories like this | News stories tagged with: #charlotte whittle #madame bovary #night reading #bookstore

Streaming TV surpasses cable viewing for the first time, Nielsen reports

July viewership hours soar for streaming, in large part thanks to Netflix’s "Stranger Things." Continue reading at Advertising Age

[ Advertising Age | 2022-08-18 14:23:15 UTC ]
More news stories like this | News stories tagged with: #large part #stranger things #nielsen

Nielsen Strikes Measurement Deal With Amazon for Thursday Night Football

Even though Thursday Night Football is moving exclusively to Prime Video this season, marketers won't be in the dark about how many viewers are watching the games--and their ads. Nielsen and Amazon have signed a three-year agreement to measure Prime Video's NFL Thursday Night Football streaming... Continue reading at AdWeek

[ AdWeek | 2022-08-16 12:15:00 UTC ]
More news stories like this | News stories tagged with: #prime video #three-year agreement #streaming service #nielsen