The main measurement companies, Nielsen and Comscore, say they're trying to update and change metrics, but buyers remain frustrated by the lack of progress. The post A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2021-09-30 19:04:53 UTC ]
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Disney, Warner Bros. Discovery and Mediahub among early users of the integrated data from Nielsen and EDO. Continue reading at Advertising Age
[ Advertising Age | 2023-06-20 09:00:00 UTC ]
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Tudum, Netflix’s in-house mix of Comic Con and shareholder presentation, took place this weekend. The company used the moment to tease plenty of forthcoming projects, including its live-action remakes of One Piece and Avatar: The Last Airbender. It also showed off its adaptation of the Pulitzer... Continue reading at Engadget
[ Engadget | 2023-06-19 11:15:23 UTC ]
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A new report from Group Black and Nielsen reveals Black creators have larger and more engaged followings than their non-Black peers. Continue reading at Advertising Age
[ Advertising Age | 2023-06-13 14:00:00 UTC ]
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The Jan. 6 Report could be reprinted or recorded by any publisher. So when Macmillan Audio got the draft, the race unfolded with the precision of a heist film. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-06-13 13:00:31 UTC ]
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Things That Disappear (an excerpt) by Jung Yong-jun Fiction [email protected] Mon, 06/12/2023 - 14:28 Photo by Why Kei / Unsplash Jung’s Yong-jun’s short story “Disappearing Things,” from his collection A Walk along Seoulleung, won the Moonji... Continue reading at World Literature Today
[ World Literature Today | 2023-06-12 19:28:50 UTC ]
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The new manga releases out June 2023 include isekai, a slice-of-life romance, a new story from the creator of Chainsaw Man, and much more! Continue reading at Book Riot
[ Book Riot | 2023-06-06 10:31:00 UTC ]
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We Americans love to have ourselves a big old time. It's not just our waistlines that have exploded outward since the post-WWII era. Our houses have grown larger, as have the appliances within them, the vehicles in their driveways, the income inequalities between ourselves and our neighbors, and... Continue reading at Engadget
[ Engadget | 2023-06-04 14:30:20 UTC ]
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Toronto Star books editor Deborah Dundas says that even though class divisions exist in Canada, we don't talk about them openly. Continue reading at CBC
[ CBC | 2023-05-27 08:00:00 UTC ]
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America’s second-most-popular play at high schools is a very unauthorized wizard story. Continue reading at Slate
[ Slate | 2023-05-26 09:50:00 UTC ]
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Agency expects more trading on new currencies this year after disappointment in last year's upfront. Continue reading at Advertising Age
[ Advertising Age | 2023-05-24 13:00:00 UTC ]
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In addition to preparing television and sponsored ads, Kraft has also taken an interest in digital OOH and social media displays to account for how consumer shopping habits have changed. Continue reading at Digiday
[ Digiday | 2023-05-22 04:01:00 UTC ]
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After New Leaf "amicably" parting ways with literary agent Jordan Hamessley on May 12, authors affected by the agent's departure took to Twitter to express concern over how the transition was handled as the agency defends their actions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-15 04:00:00 UTC ]
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Author says paparazzi and reporters began to follow him in his car and snoop around his homePrince Harry’s ghostwriter has said he bonded with his subject over the “callousness” of paparazzi and media after the “frenzied mob” around the book Spare led to photographers and journalists invading... Continue reading at The Guardian
[ The Guardian | 2023-05-09 03:35:56 UTC ]
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Tech CEOs want us to believe that generative AI will benefit humanity. They are kidding themselvesInside the many debates swirling around the rapid rollout of so-called artificial intelligence, there is a relatively obscure skirmish focused on the choice of the word “hallucinate”.This is the... Continue reading at The Guardian
[ The Guardian | 2023-05-08 08:02:01 UTC ]
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Rescue deal for publisher would wipe out existing shareholders, including James MurdochHow Vice and BuzzFeed fell to earthVice Media is nearing a deal to be bought out of bankruptcy by senior lenders in a process that will wipe out existing shareholders including James Murdoch.The Wall Street... Continue reading at The Guardian
[ The Guardian | 2023-05-05 16:21:38 UTC ]
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The New York City-based literary agency announced three new director-level promotions among several new hires and staff changes across the agency. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-04 04:00:00 UTC ]
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We all have our favorite TV shows, and it seems every year there's a new hit series to add to our watchlist. What do these trends mean, especially to marketers? For decades, Nielsen was the place where advertisers and marketers could turn to better connect with their audiences by understanding... Continue reading at AdWeek
[ AdWeek | 2023-05-02 20:53:41 UTC ]
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Plan comes amid waves of media layoffs and closures, including shuttering of BuzzFeed NewsVice, the global news publisher and TV company that was once valued at nearly $6bn (£5bn), is reportedly close to filing for bankruptcy.The company, whose assets include Vice News, Motherboard, Refinery29... Continue reading at The Guardian
[ The Guardian | 2023-05-02 14:10:53 UTC ]
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You want a middle-aged woman to run an ultramarathon or start a wellness empire? Can’t I just have a breakdown?There is good news for midlifers, so gird your loins for a flurry of off-brand optimism. Kicking off the list is a new prize for debut novelists over 50. “The reason we launched the... Continue reading at The Guardian
[ The Guardian | 2023-04-30 13:00:05 UTC ]
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Measurement's biggest player will not participate in the industry's latest effort to enable multiple currencies. The Joint Industry Committee (JIC)--formed earlier this year by OpenAP, along with a working committee of media agencies, premium video programmers, streaming platforms and trade... Continue reading at AdWeek
[ AdWeek | 2023-04-25 14:14:53 UTC ]
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