A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers

The main measurement companies, Nielsen and Comscore, say they're trying to update and change metrics, but buyers remain frustrated by the lack of progress. The post A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-09-30 19:04:53 UTC ]
News tagged with: #media buyers #nielsen

Other news stories related to: "A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers"


Nick Johnson, influential digital media ad leader, dies at 55

Ad world shares memories about Johnson's legacy from the early online publishing world to the creator economy. Continue reading at Advertising Age

[ Advertising Age | 2023-04-20 18:45:34 UTC ]
More news stories like this | All news stories tagged with: #digital media #online publishing #creator economy


Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible

The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at Digiday

[ Digiday | 2023-04-20 04:01:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #miami beach #newly launched #marketing ecosystem


Nielsen Regains National Accreditation After 2021 Suspension

Just a few short weeks after Nielsen CEO David Kenny told Adweek the company was "making real progress" on earning back its accreditation status, the Media Rating Council lifted its suspension imposed in 2021. Top line The MRC first stripped Nielsen's accreditation of its national ratings in... Continue reading at AdWeek

[ AdWeek | 2023-04-17 15:00:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen #top line


Betr ‘crossed the line’ with illegal ads in News Corp media encouraging gambling, regulator says

Company denies breaking the law but agrees to pay $210,000 penalty imposed by Liquor & Gaming NSWFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe News Corp-backed wagering company Betr has been fined a... Continue reading at The Guardian

[ The Guardian | 2023-04-14 02:39:52 UTC ]
More news stories like this | All news stories tagged with: #news corp #guardian australia #free app #latest updatesget #free morning


Charkin: ‘The Culture of Bloomsbury and Industry Progress’

The 'Miss Pergamon' contest, Bloomsbury, and 'the prominent roles taken by women' in publishing are on Richard Charkin's mind, in this exclusive pre-publication excerpt from his forthcoming memoir. The post Charkin: ‘The Culture of Bloomsbury and Industry Progress’ appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-04-10 05:00:53 UTC ]
More news stories like this | All news stories tagged with: #bloomsbury #forthcoming memoir #prominent roles #post charkin #richard charkin


How advertisers are addressing media wastage

Nicholas Greco, senior vice president, U.S. sales, Channel Factory The digital advertising industry is increasingly scrutinizing media wastage, and recent numbers highlight the extent of the issue. Next&Co’s annual Digital Media Wastage report revealed that $5.6 billion of digital ad spend... Continue reading at Digiday

[ Digiday | 2023-04-07 15:17:55 UTC ]
More news stories like this | All news stories tagged with: #digital media


Catherine Lacey: ‘That constant nervous Twitter energy repels me’

The American novelist, whose latest work is a fake biography of an avant-garde artist, on growing up in Mississippi and why her fiction has ‘never actively involved cellphones or the internet’Catherine Lacey, 37, is the author of three previous novels, including The Answers, currently being... Continue reading at The Guardian

[ The Guardian | 2023-04-01 17:00:01 UTC ]
More news stories like this | All news stories tagged with: #novelists #takes place #mid-20th century #alternate history


Nielsen BookData 2022: A ‘Slight Decline’ in UK Book Sales

In 2022, Nielsen BookData saw a 10-percent fall in ebook volumes in the UK, and a 3-percent drop in print. Audiobooks' growth slowed. The post Nielsen BookData 2022: A ‘Slight Decline’ in UK Book Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-03-22 12:42:13 UTC ]
More news stories like this | All news stories tagged with: #uk book #nielsen #nielsen bookdata #slight decline


Things (Some) Readers Find Annoying About Books and the Book World

Even the most passionate bibliophile gets annoyed by aspects of books and the book world sometimes. Here are some examples. Continue reading at Book Riot

[ Book Riot | 2023-03-22 10:34:00 UTC ]
More news stories like this | All news stories tagged with: #book world


Bloomberg Media Fills Chief Revenue Officer Role, Accelerating Ad Revenue Growth

The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer. Before him, Paul Caine held the... Continue reading at AdWeek

[ AdWeek | 2023-03-17 11:28:40 UTC ]
More news stories like this | All news stories tagged with: #news publisher #digital media


Fast-Growing Independent Publishers, 2023

Publishers used different strategies to maintain, and extend, sales gains in 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #sales gains


Fox hires Nielsen exec to lead new data-driven sales strategy

Mainak Mazumdar joins Fox as its first executive VP, chief advertising research and analytics officer. Continue reading at Advertising Age

[ Advertising Age | 2023-03-07 17:55:42 UTC ]
More news stories like this | All news stories tagged with: #nielsen #executive vp


Ozy Media shuts down in wake of founder Carlos Watson's arrest on fraud charges

It's the second time in about 16 months that the Mountain View digital media company said it would shut down. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2023-03-02 23:25:40 UTC ]
More news stories like this | All news stories tagged with: #digital media


Roald Dahl is the last thing we should worry about on World Book Day | Frank Cottrell-Boyce

More important than culture-war noise are the multiple threats to British children learning to love books of any kindBack in the days when everything took place on Zooms and Teams, I was part of a World Book Day event that was livestreamed from the set of the hit musical Matlida. The set is... Continue reading at The Guardian

[ The Guardian | 2023-03-02 11:42:37 UTC ]
More news stories like this | All news stories tagged with: #world book #worth noting #culture wars #love books #roald dahl


‘Things are definitely opening up’: the rise of older female writers

Unpublished authors in their 60s, 70s and 80s are now at a premium in the book world – with radical, edgy women in high demandThe literary world is often accused of an obsession with youth, from multiple awards targeted at authors under 40 to publishers who hunt for new voices exclusively among... Continue reading at The Guardian

[ The Guardian | 2023-02-25 07:00:46 UTC ]
More news stories like this | All news stories tagged with: #book world #literary world #unpublished writers #young writers #unpublished authors


Engadget Podcast: AI all the things!

The AI news just won’t stop! This week, Cherlynn and Devindra discuss the latest on Bing AI – Microsoft is loosening up some recent restrictions, following reports of its bad behavior – as well as the rise of ChatGPT stories on the Kindle store. Spotify is also launching its own AI DJ, starring... Continue reading at Engadget

[ Engadget | 2023-02-24 13:30:19 UTC ]
More news stories like this | All news stories tagged with: #kindle #luke brooks #brienlivestream producers #dale north #ben ellmanmusic #devindra hardawarproducer #apple watch #podcast app #current hosts #digitized voice #kindle store


Bologna Book Fair Names Cross Media Award Winners

A Hungarian book-to-animated-film project and a Canadian online platform for kids take Bologna's top Cross Media Award honors. The post Bologna Book Fair Names Cross Media Award Winners appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-16 14:17:21 UTC ]
More news stories like this | All news stories tagged with: #book fair #bologna book


Nielsen BookData Opens BookScan Tracking in Colombia

Amid calls for better and more comparable data among publishing markets, Nielsen's BookData makes a timely expansion in Colombia. The post Nielsen BookData Opens BookScan Tracking in Colombia appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-14 17:19:31 UTC ]
More news stories like this | All news stories tagged with: #bookscan #nielsen #publishing markets #colombia appeared


Women still vastly underrepresented in Australian media, report says

Study from Women in Media finds men still dominate newsrooms and gender parity will not be achieved for at least a decadeFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastWomen in media are still vastly... Continue reading at The Guardian

[ The Guardian | 2023-02-13 01:49:08 UTC ]
More news stories like this | All news stories tagged with: #women in media #covering politics #news stories #free app #latest updatesget #free morning #guardian australia


Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2023

Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday

[ Digiday | 2023-02-10 05:01:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #media landscape #$7 million