A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers

The main measurement companies, Nielsen and Comscore, say they're trying to update and change metrics, but buyers remain frustrated by the lack of progress. The post A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-09-30 19:04:53 UTC ]
News tagged with: #media buyers #nielsen

Other news stories related to: "A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers"

Nielsen Names New CEO in Latest Measurement Shakeup

Top line TV measurement and analytics giant Nielsen has named Karthik Rao as CEO, effective immediately. Former CEO David Kenny, who had the position since 2018, will take the role of executive chairman. Between the lines Following his appointment as CEO, Rao said he was looking to position... Continue reading at AdWeek

[ AdWeek | 2023-09-14 13:35:17 UTC ]
More news stories like this | All news stories tagged with: #nielsen #executive chairman #effective immediately #nielsen names

Nielsen won’t force Amazon’s data into ‘Thursday Night Football’ ad deals this year

Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age

[ Advertising Age | 2023-09-07 20:12:10 UTC ]
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Media Briefing: How digital publishers spent summer 2023

It was a hot summer of activity within the digital media space as publishers experimented with new technology, rode the social media rollercoaster and looked for ways to offset the hits to ad revenue. Continue reading at Digiday

[ Digiday | 2023-08-31 04:01:00 UTC ]
More news stories like this | All news stories tagged with: #digital publishers #digital media #ad revenue #hot summer #media briefing

Nielsen and TV networks clash again over Amazon data as MRC debates adoption

Nielsen says networks had months to integrate their own streaming data, but networks deny meaningful talks happened. Continue reading at Advertising Age

[ Advertising Age | 2023-08-30 21:14:51 UTC ]
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Nielsen opens big data for trading without MRC accreditation or explaining some of its figures

Nielsen’s big data trading rollout comes prior to MRC audit meetings and without Nielsen detailing findings that could drastically impact ratings for some Spanish-language networks and other programming. Continue reading at Advertising Age

[ Advertising Age | 2023-08-28 09:30:00 UTC ]
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As Nielsen incorporates Amazon’s own data, networks demand answers

TV network executives are alleging bias from two referees in the industry—Nielsen and the Media Rating Council. Continue reading at Advertising Age

[ Advertising Age | 2023-08-25 13:30:25 UTC ]
More news stories like this | All news stories tagged with: #nielsen

Paramount and Omnicom testing Nielsen measurement alternatives in buy-side platforms

Partnership will test buy-side systems’ ability to run on alternative currencies, and what it means for next steps. Continue reading at Advertising Age

[ Advertising Age | 2023-08-17 14:00:00 UTC ]
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Troubles for property insurers spells more losses at Digital Media Solutions

Revenue fell to a three-year low as insurance carriers downsized their advertising budgets. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2023-08-16 10:33:50 UTC ]
More news stories like this | All news stories tagged with: #digital media #advertising budgets #revenue fell

It Takes All Kinds: Graphic Novel Media

Comics source storytelling inspiration from all manner of media—video game–based graphic novels are a growing trend, but there have also been recent adaptations from such unexpected originals as a suppressed WWII opera and a 1980s cult classic film. These media tie-ins promise a timely remix in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-11 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #graphic novel #forthcoming titles #diverse range #growing trend

Ready to Play: Graphic Novel Media Tie-Ins

Publishers take a collaborative, multiplatform approach in adapting video game IP into comics. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-11 04:00:00 UTC ]
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Report finds YouTube more popular than TikTok for young book buyers

Despite recent stories about the popularity of BookTok, Neilsen’s survey found more of those aged between 14-25 searched YouTube for new reads YouTube trumps TikTok as the most popular online platform for young people to discover new books, according to a report by Nielsen BookData.Nielsen,... Continue reading at The Guardian

[ The Guardian | 2023-08-07 14:48:11 UTC ]
More news stories like this | All news stories tagged with: #nielsen #nielsen bookdata #survey found

These 8 books will help soothe your climate anxiety by focusing on the little things

In a climate crisis that feels huge and hopeless, these eight books — essays, fiction, memoir and poetry on the wild — will help you focus on small things Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-08-04 13:00:09 UTC ]
More news stories like this | All news stories tagged with: #memoir #climate crisis #climate anxiety #small things

As Digital Media Falters, Betches Hits Its Stride, Expanding Headcount and Revenue Streams

Lifestyle and comedy publisher Betches, which chronicles dating and pop culture for a predominantly female audience, just introduced digital advertising to its newly redesigned website in late July. The move is part of a broader effort to diversify its business and signal a new chapter for the... Continue reading at AdWeek

[ AdWeek | 2023-08-03 11:50:06 UTC ]
More news stories like this | All news stories tagged with: #digital media #wholly owned #broader effort #late july #pop culture #revenue streams

Nielsen rival iSpot.tv hires Leslie Wood as chief research officer

Veteran researcher spent more than decade linking Nielsen audience data with Catalina sales data for CPG clients. Continue reading at Advertising Age

[ Advertising Age | 2023-07-27 12:00:00 UTC ]
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How Vice Media Went Bankrupt

The digital media company Vice filed for Chapter 11 bankruptcy in May, and new documents disclosed in the proceedings offer a rare glimpse into the financial maneuvering that led the privately held company to insolvency. In particular, they reveal that Vice raised more than $1.3 billion in debt... Continue reading at AdWeek

[ AdWeek | 2023-07-24 11:37:29 UTC ]
More news stories like this | All news stories tagged with: #digital media #rare glimpse #vice media

Exclusive: Mailchimp Owner Intuit Launches Media Network for Small Businesses

Financial services giant Intuit is launching a small business-focused media network, letting advertisers target customers across the web and tapping into a new revenue line, executives exclusively told Adweek. The venture, called SMB MediaLabs, will let advertisers target the customers of... Continue reading at AdWeek

[ AdWeek | 2023-07-24 10:13:48 UTC ]
More news stories like this | All news stories tagged with: #digital media #online publishers #including audio #advertisers target #small businesses

Service Is the Goal at Chang Jiang Printing Media

“A good home for good projects” is how sales and marketing director Samuel Chung sums up Chang Jiang Printing Media, which he established a decade ago. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
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After Cutting Open-Market Programmatic, Bloomberg Media Sees Efficiency Gains, Revenue Losses

On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its... Continue reading at AdWeek

[ AdWeek | 2023-07-18 11:31:59 UTC ]
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Springer Nature Issues Its New ‘Progress Report’

Springer Nature's promotional 'progress report' on open access and more outlines strides amid challenges in a complex, competitive sector. The post Springer Nature Issues Its New ‘Progress Report’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-06-28 20:01:57 UTC ]
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