A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers

The main measurement companies, Nielsen and Comscore, say they're trying to update and change metrics, but buyers remain frustrated by the lack of progress. The post A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-09-30 19:04:53 UTC ]
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Other news stories related to: "A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers"


RBmedia Agrees to Acquire Dreamscape Media

The pending acquisition of Dreamscape will add more than 7,000 titles to RBmedia's catalog, giving the audiobook publishing giant more depth in such genres as mystery/thriller and romance. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-10 04:00:00 UTC ]
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The Devil Wears Prada sequel in the works about declining advertising revenues for print media

Original film’s screenwriter in talks for sequel which will see Miranda Priestly battling a luxury brand outfit headed by former assistant Emily Charlton A sequel to hit 2006 comedy The Devil Wears Prada is under way at Disney, with key cast and crew widely expected to return, including director... Continue reading at The Guardian

[ The Guardian | 2024-07-09 11:46:42 UTC ]
More news stories like this | All news stories tagged with: #print publication #digital space #meryl streep #original film #print media


Media Briefing: How the digital publishing industry has fared so far in 2024

Now that we’re at the midway point of 2024, let’s look back at five of the top stories that defined H1. Continue reading at Digiday

[ Digiday | 2024-07-04 04:01:00 UTC ]
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The Morning After: Supreme Court rejects rulings on social media moderation

Two state laws from Texas and Florida, that could upend the way social media companies handle content moderation are still up in the air. The Supreme Court sent the challenges back to lower courts, which vacates previous rulings. In a 9 - 0 decision in Moody v. NetChoice and NetChoice v. Paxton,... Continue reading at Engadget

[ Engadget | 2024-07-02 11:15:27 UTC ]
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S&S Partners with Media Company Pave Studios

Pave Studios, launched this spring and active primarily in the podcasting space, has formed a book publishing arm and signed co-publishing and distribution agreements with Simon & Schuster. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-26 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #book publishing #simon schuster #ss partners


Lucia Heinold, Longtime Borders Buyer, Dies at 82

Heinold spent 25 years at Borders and Waldenbooks as a buyer and merchandise manager. She died at her home in Alexandria, Va., on February 10. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-25 04:00:00 UTC ]
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Google C.E.O. Testifies in Ozy Media Founder’s Fraud Trial

Sundar Pichai, the chief executive of Google, said he never discussed a potential acquisition of the digital media start-up. Continue reading at The New York Times

[ The New York Times | 2024-06-15 01:18:47 UTC ]
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Goodway Group quietly lays off employees in ‘rounds’ in ongoing workforce reduction

Digital media agency Goodway Group has been laying off employees across multiple teams in the past year as part of an ongoing reduction in its workforce, according to multiple sources who have been terminated. Continue reading at Digiday

[ Digiday | 2024-06-14 16:05:57 UTC ]
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'Mad Men' ad exec launches new campaign to win buyer for townhouse

Jerry Della Femina, an icon of the advertising industry whose memoir about Madison Avenue’s rollicking heyday provided fodder for the hit cable series Mad Men, has a new campaign: selling his home.Della Femina and his wife, former TV journalist Judy Licht, have put their Upper East Side... Continue reading at Crains New York

[ Crains New York | 2024-06-12 17:29:24 UTC ]
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Future of TV Briefing: Why Yahoo’s DSP adding CTV support for Nielsen rivals matters to the future of measurement

This week’s Future of TV Briefing looks at how Yahoo DSP’s integration of three alternative measurement providers could help to shape the future of TV and streaming ad measurement. Continue reading at Digiday

[ Digiday | 2024-06-12 04:01:00 UTC ]
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Panel Mania: 'My Favorite Thing Is Monsters, Book Two' by Emil Ferris

Emil Ferris’s ‘My Favorite Thing is Monsters, Book 2’, the eagerly-awaited sequel to her 2017 debut graphic novel, returns to her irresistibly curious queer protagonist, 10-year-old Karen Reyes, and her working-class life in 1960s Chicago. A six-page excerpt. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-12 04:00:00 UTC ]
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Amistad Inks Partnership with Viola Davis's JVL Media

Three of the inaugural titles from JVL Media—the publisher and packager launched earlier this year by Davis, husband Julius Tennon, and publisher Lavaille Lavette—will be published in association with HarperOne Group's Amistad imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-05 04:00:00 UTC ]
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Transformative insights: Deloitte unveils digital media trends of 2024

There is continued disruption for media and entertainment (M&E) companies as evidenced by Deloitte's 18th Digital Media Trends Survey, which offers a forward-looking lens on the digital media landscape. Streaming, social and gaming are converging, and companies have an opportunity to... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2024-06-03 07:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #essential component


Media Buying Briefing: Agencies bet on PR with acquisitions and AI investments

Media agencies are buying public relations shops and investing in AI as the rapid growth of digital media presents new opportunities to engage consumers and expand their specialities. Continue reading at Digiday

[ Digiday | 2024-06-03 04:01:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #rapid growth #media agencies


The Atlantic and Vox Media made their own deal with the AI Devil

In the last few months, news organizations have leapt into bed with OpenAI, hatching Faustian bargains where the cash-strapped media industry exchanges a monetary pittance for OpenAI's right to scrape and integrate their content into things like ChatGPT. Those that have signed in blood include... Continue reading at Engadget

[ Engadget | 2024-05-29 16:21:28 UTC ]
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95% of Digital Media Emissions Come From Supply Chain Partners

How and where ads are placed has a huge impact on carbon emissions for digital media companies, a new report from carbon intelligence firm Cedara shows. The report, released today and shared exclusively with ADWEEK, uses data from Cedara clients to map the environmental... Continue reading at AdWeek

[ AdWeek | 2024-05-29 10:00:00 UTC ]
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Social media bosses are ‘the largest dictators’, says Nobel peace prize winner

Journalist Maria Ressa named Mark Zuckerberg and Elon Musk in speech at Hay literary festival in Powys“Tech bros” such as Mark Zuckerberg and Elon Musk are “the largest dictators”, Maria Ressa, who won the Nobel peace prize in 2021 for her defence of media freedom, has said.The American-Filipina... Continue reading at The Guardian

[ The Guardian | 2024-05-27 15:11:47 UTC ]
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The rightwing media aim to save Britain from Labour. They’re also desperate to save themselves | Jane Martinson

None of them are enthusiastic about Starmer or Sunak. And all are anxious about what comes nextAt first glance, it seemed same old, same old. Britain’s print media backed their usual teams when Rishi Sunak announced an election this week. Yet, behind the scenes, much has changed, not least the... Continue reading at The Guardian

[ The Guardian | 2024-05-24 07:00:10 UTC ]
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Goodway Group launches retail media accelerator to bring order to a growing industry

Digital media and marketing agency network Goodway Group added two new brands to focus on the modern marketing funnel and retail media expertise as part of its strategic expansion into growing areas of the industry. Continue reading at Digiday

[ Digiday | 2024-05-23 04:01:00 UTC ]
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Reddit tops ranking of best digital media owner to work with

Survey asked agencies and digital specialists for their opinions on 28 media owners. Continue reading at Media Week

[ Media Week | 2024-05-22 00:01:00 UTC ]
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