A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers

The main measurement companies, Nielsen and Comscore, say they're trying to update and change metrics, but buyers remain frustrated by the lack of progress. The post A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-09-30 19:04:53 UTC ]
News tagged with: #media buyers #nielsen

Other Publishing stories related to: 'A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers'


Service Is the Goal at Chang Jiang Printing Media

“A good home for good projects” is how sales and marketing director Samuel Chung sums up Chang Jiang Printing Media, which he established a decade ago. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
More news stories like this | News stories tagged with: #decade ago


After Cutting Open-Market Programmatic, Bloomberg Media Sees Efficiency Gains, Revenue Losses

On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its... Continue reading at AdWeek

[ AdWeek | 2023-07-18 11:31:59 UTC ]
More news stories like this | News stories tagged with: #user experience #privately owned


Springer Nature Issues Its New ‘Progress Report’

Springer Nature's promotional 'progress report' on open access and more outlines strides amid challenges in a complex, competitive sector. The post Springer Nature Issues Its New ‘Progress Report’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-06-28 20:01:57 UTC ]
More news stories like this | News stories tagged with: #open access #springer nature


How the Joint Industry Committee will certify Nielsen alternatives

Cross-industry initiative outlines scoring process and streaming data service roadmap. Continue reading at Advertising Age

[ Advertising Age | 2023-06-22 07:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen


Why measurement rivals Nielsen and EDO are teaming up

Disney, Warner Bros. Discovery and Mediahub among early users of the integrated data from Nielsen and EDO. Continue reading at Advertising Age

[ Advertising Age | 2023-06-20 09:00:00 UTC ]
More news stories like this | News stories tagged with: #warner bros #nielsen


The Morning After: All the cool things Netflix showed off over the weekend

Tudum, Netflix’s in-house mix of Comic Con and shareholder presentation, took place this weekend. The company used the moment to tease plenty of forthcoming projects, including its live-action remakes of One Piece and Avatar: The Last Airbender. It also showed off its adaptation of the Pulitzer... Continue reading at Engadget

[ Engadget | 2023-06-19 11:15:23 UTC ]
More news stories like this | News stories tagged with: #developing software #continue operating #comic con


Black creators drive higher media value for marketers, study finds

A new report from Group Black and Nielsen reveals Black creators have larger and more engaged followings than their non-Black peers. Continue reading at Advertising Age

[ Advertising Age | 2023-06-13 14:00:00 UTC ]
More news stories like this | News stories tagged with: #study finds #nielsen


How a round-the-clock team turned the Jan. 6 Report into recorded history in 26 hours

The Jan. 6 Report could be reprinted or recorded by any publisher. So when Macmillan Audio got the draft, the race unfolded with the precision of a heist film. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-06-13 13:00:31 UTC ]
More news stories like this | News stories tagged with: #recorded history #macmillan audio #macmillan


Things That Disappear (an excerpt) by Jung Yong-jun

Things That Disappear (an excerpt) by Jung Yong-jun Fiction [email protected] Mon, 06/12/2023 - 14:28 Photo by Why Kei / Unsplash Jung’s Yong-jun’s short story “Disappearing Things,” from his collection A Walk along Seoulleung, won the Moonji... Continue reading at World Literature Today

[ World Literature Today | 2023-06-12 19:28:50 UTC ]
More news stories like this | News stories tagged with: #deep breath #feel bad #literary award


10 New Manga Releases of June 2023 to Round Out Your Summer Reading List

The new manga releases out June 2023 include isekai, a slice-of-life romance, a new story from the creator of Chainsaw Man, and much more! Continue reading at Book Riot

[ Book Riot | 2023-06-06 10:31:00 UTC ]
More news stories like this | News stories tagged with: #manga releases #chainsaw man #manga


Hitting the Books: Why we like bigger things better

We Americans love to have ourselves a big old time. It's not just our waistlines that have exploded outward since the post-WWII era. Our houses have grown larger, as have the appliances within them, the vehicles in their driveways, the income inequalities between ourselves and our neighbors, and... Continue reading at Engadget

[ Engadget | 2023-06-04 14:30:20 UTC ]
More news stories like this | News stories tagged with: #harpercollins


Canadians aren't big on talking openly about class. This author says that needs to change

Toronto Star books editor Deborah Dundas says that even though class divisions exist in Canada, we don't talk about them openly. Continue reading at CBC

[ CBC | 2023-05-27 08:00:00 UTC ]
More news stories like this | News stories tagged with: #books editor


The Only Good Harry Potter Spinoff Could Teach a Thing or Two to J.K. Rowling

America’s second-most-popular play at high schools is a very unauthorized wizard story. Continue reading at Slate

[ Slate | 2023-05-26 09:50:00 UTC ]
More news stories like this | News stories tagged with: #high schools #harry potter


Horizon reaches currency deal with Nielsen rival VideoAmp

Agency expects more trading on new currencies this year after disappointment in last year's upfront. Continue reading at Advertising Age

[ Advertising Age | 2023-05-24 13:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen


Kraft increases investment in its digital media mix with a focus on nostalgia and millennial parents

In addition to preparing television and sponsored ads, Kraft has also taken an interest in digital OOH and social media displays to account for how consumer shopping habits have changed. Continue reading at Digiday

[ Digiday | 2023-05-22 04:01:00 UTC ]
More news stories like this | News stories tagged with: #millennial parents #digital media


New Leaf Literary & Media Faces Backlash After Dropping Authors

After New Leaf "amicably" parting ways with literary agent Jordan Hamessley on May 12, authors affected by the agent's departure took to Twitter to express concern over how the transition was handled as the agency defends their actions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #parting ways #express concern #literary agent


Prince Harry’s ghostwriter, JR Moehringer, says pair bonded over media intrusion

Author says paparazzi and reporters began to follow him in his car and snoop around his homePrince Harry’s ghostwriter has said he bonded with his subject over the “callousness” of paparazzi and media after the “frenzied mob” around the book Spare led to photographers and journalists invading... Continue reading at The Guardian

[ The Guardian | 2023-05-09 03:35:56 UTC ]
More news stories like this | News stories tagged with: #prince harry #jr moehringer #memoir


AI machines aren’t ‘hallucinating’. But their makers are | Naomi Klein

Tech CEOs want us to believe that generative AI will benefit humanity. They are kidding themselvesInside the many debates swirling around the rapid rollout of so-called artificial intelligence, there is a relatively obscure skirmish focused on the choice of the word “hallucinate”.This is the... Continue reading at The Guardian

[ The Guardian | 2023-05-08 08:02:01 UTC ]
More news stories like this | News stories tagged with: #generative ai #contributing writer #bestselling author


Vice Media close to deal for sale out of bankruptcy

Rescue deal for publisher would wipe out existing shareholders, including James MurdochHow Vice and BuzzFeed fell to earthVice Media is nearing a deal to be bought out of bankruptcy by senior lenders in a process that will wipe out existing shareholders including James Murdoch.The Wall Street... Continue reading at The Guardian

[ The Guardian | 2023-05-05 16:21:38 UTC ]
More news stories like this | News stories tagged with: #tv company #news publisher


New Leaf Literary & Media Evolves Team to Meet Changing Industry Demands

The New York City-based literary agency announced three new director-level promotions among several new hires and staff changes across the agency. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-04 04:00:00 UTC ]
More news stories like this | News stories tagged with: #literary agency