The main measurement companies, Nielsen and Comscore, say they're trying to update and change metrics, but buyers remain frustrated by the lack of progress. The post A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2021-09-30 19:04:53 UTC ]
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In addition to preparing television and sponsored ads, Kraft has also taken an interest in digital OOH and social media displays to account for how consumer shopping habits have changed. Continue reading at Digiday
[ Digiday | 2023-05-22 04:01:00 UTC ]
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After New Leaf "amicably" parting ways with literary agent Jordan Hamessley on May 12, authors affected by the agent's departure took to Twitter to express concern over how the transition was handled as the agency defends their actions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-15 04:00:00 UTC ]
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Author says paparazzi and reporters began to follow him in his car and snoop around his homePrince Harry’s ghostwriter has said he bonded with his subject over the “callousness” of paparazzi and media after the “frenzied mob” around the book Spare led to photographers and journalists invading... Continue reading at The Guardian
[ The Guardian | 2023-05-09 03:35:56 UTC ]
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Tech CEOs want us to believe that generative AI will benefit humanity. They are kidding themselvesInside the many debates swirling around the rapid rollout of so-called artificial intelligence, there is a relatively obscure skirmish focused on the choice of the word “hallucinate”.This is the... Continue reading at The Guardian
[ The Guardian | 2023-05-08 08:02:01 UTC ]
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Rescue deal for publisher would wipe out existing shareholders, including James MurdochHow Vice and BuzzFeed fell to earthVice Media is nearing a deal to be bought out of bankruptcy by senior lenders in a process that will wipe out existing shareholders including James Murdoch.The Wall Street... Continue reading at The Guardian
[ The Guardian | 2023-05-05 16:21:38 UTC ]
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The New York City-based literary agency announced three new director-level promotions among several new hires and staff changes across the agency. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-04 04:00:00 UTC ]
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We all have our favorite TV shows, and it seems every year there's a new hit series to add to our watchlist. What do these trends mean, especially to marketers? For decades, Nielsen was the place where advertisers and marketers could turn to better connect with their audiences by understanding... Continue reading at AdWeek
[ AdWeek | 2023-05-02 20:53:41 UTC ]
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Plan comes amid waves of media layoffs and closures, including shuttering of BuzzFeed NewsVice, the global news publisher and TV company that was once valued at nearly $6bn (£5bn), is reportedly close to filing for bankruptcy.The company, whose assets include Vice News, Motherboard, Refinery29... Continue reading at The Guardian
[ The Guardian | 2023-05-02 14:10:53 UTC ]
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You want a middle-aged woman to run an ultramarathon or start a wellness empire? Can’t I just have a breakdown?There is good news for midlifers, so gird your loins for a flurry of off-brand optimism. Kicking off the list is a new prize for debut novelists over 50. “The reason we launched the... Continue reading at The Guardian
[ The Guardian | 2023-04-30 13:00:05 UTC ]
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Measurement's biggest player will not participate in the industry's latest effort to enable multiple currencies. The Joint Industry Committee (JIC)--formed earlier this year by OpenAP, along with a working committee of media agencies, premium video programmers, streaming platforms and trade... Continue reading at AdWeek
[ AdWeek | 2023-04-25 14:14:53 UTC ]
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Ad world shares memories about Johnson's legacy from the early online publishing world to the creator economy. Continue reading at Advertising Age
[ Advertising Age | 2023-04-20 18:45:34 UTC ]
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The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at Digiday
[ Digiday | 2023-04-20 04:01:00 UTC ]
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Just a few short weeks after Nielsen CEO David Kenny told Adweek the company was "making real progress" on earning back its accreditation status, the Media Rating Council lifted its suspension imposed in 2021. Top line The MRC first stripped Nielsen's accreditation of its national ratings in... Continue reading at AdWeek
[ AdWeek | 2023-04-17 15:00:00 UTC ]
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Company denies breaking the law but agrees to pay $210,000 penalty imposed by Liquor & Gaming NSWFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe News Corp-backed wagering company Betr has been fined a... Continue reading at The Guardian
[ The Guardian | 2023-04-14 02:39:52 UTC ]
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The 'Miss Pergamon' contest, Bloomsbury, and 'the prominent roles taken by women' in publishing are on Richard Charkin's mind, in this exclusive pre-publication excerpt from his forthcoming memoir. The post Charkin: ‘The Culture of Bloomsbury and Industry Progress’ appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-10 05:00:53 UTC ]
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Nicholas Greco, senior vice president, U.S. sales, Channel Factory The digital advertising industry is increasingly scrutinizing media wastage, and recent numbers highlight the extent of the issue. Next&Co’s annual Digital Media Wastage report revealed that $5.6 billion of digital ad spend... Continue reading at Digiday
[ Digiday | 2023-04-07 15:17:55 UTC ]
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The American novelist, whose latest work is a fake biography of an avant-garde artist, on growing up in Mississippi and why her fiction has ‘never actively involved cellphones or the internet’Catherine Lacey, 37, is the author of three previous novels, including The Answers, currently being... Continue reading at The Guardian
[ The Guardian | 2023-04-01 17:00:01 UTC ]
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In 2022, Nielsen BookData saw a 10-percent fall in ebook volumes in the UK, and a 3-percent drop in print. Audiobooks' growth slowed. The post Nielsen BookData 2022: A ‘Slight Decline’ in UK Book Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-03-22 12:42:13 UTC ]
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Even the most passionate bibliophile gets annoyed by aspects of books and the book world sometimes. Here are some examples. Continue reading at Book Riot
[ Book Riot | 2023-03-22 10:34:00 UTC ]
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The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer. Before him, Paul Caine held the... Continue reading at AdWeek
[ AdWeek | 2023-03-17 11:28:40 UTC ]
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