A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers

The main measurement companies, Nielsen and Comscore, say they're trying to update and change metrics, but buyers remain frustrated by the lack of progress. The post A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-09-30 19:04:53 UTC ]
News tagged with: #media buyers #nielsen

Other Publishing stories related to: 'A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers'


Tattered Cover Courts Buyers, Asks to Delay Reorg Hearing

The owner and operator of Tattered Cover bookstores, has filed a motion with the U.S. Bankruptcy Court to reschedule a hearing on its reorganization plan in order to allow the owners to entertain and review offers to purchase the business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-01 04:00:00 UTC ]
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Why media companies are still hybrid, four years since the pandemic started

Four years since the start of the pandemic, most large digital publishers still have hybrid working models. Is this the new normal? Continue reading at Digiday

[ Digiday | 2024-03-22 04:01:00 UTC ]
More news stories like this | News stories tagged with: #media companies #digital publishers


Fast-Growing Independent Publishers, 2024

The eight indie presses that made PW’s fast-growing list for 2023 thrived in a challenging business environment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-22 04:00:00 UTC ]
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Q&A: Nielsen’s CEO on Rolling With Massive Changes in 2024

The measurement industry is at an inflection point. In 2021, measurement giant Nielsen lost its third-party accreditation from the Media Rating Council after the company admitted to undercounting audiences, which could've translated to hundreds of millions of dollars in... Continue reading at AdWeek

[ AdWeek | 2024-03-12 10:00:00 UTC ]
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Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report

The first outing for this Nielsen BookData-GfK study sees revenue up in many book markets, but rising prices contributing to that 2023 trend. The post Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-07 18:44:01 UTC ]
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Google sued for $2.3bn by European media groups over digital ad losses

Lawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the... Continue reading at The Guardian

[ The Guardian | 2024-02-28 19:24:36 UTC ]
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U.K. Publishing Spotlight: For Watkins Media, No Niche Is Too Small

Watkins Media’s head of marketing says that its unique titles, which span many categories—including the occult several countercultures—are finding success in the U.S. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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12 Brilliant Short Stories by Black Writers to Read Year-Round

From one girl’s aspiration to Olympic gymnastics glory, to a boy’s stint living in the Idaho wilderness in hopes of fixing his unruly behavior, something that remains a guiding principle in Black storytelling is the breadth of our lives. These stories, a collection of some of EL’s most-loved... Continue reading at Electric Literature

[ Electric Literature | 2024-02-22 12:00:00 UTC ]
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130-Year-Old California Bookstore Seeks Buyer

Vroman’s is a community landmark in Pasadena, Calif. Now, its longtime owner says he’s ready to turn over the reins. Continue reading at The New York Times

[ The New York Times | 2024-02-08 14:22:44 UTC ]
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Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024

Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday

[ Digiday | 2024-02-06 05:01:00 UTC ]
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Zibby Media Invests in Events—With a Touch of Glam

Zibby Media has invested heavily in a traditional means of promoting books: live events. The company has hosted a range of splashy gatherings across the country to bring its readers together, and later this month, founder Zibby Owens will embark on a 24-state tour to promote her debut novel,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-06 05:00:00 UTC ]
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Nielsen Expands OOH Panel in Push for Complete U.S. Household Coverage

Nielsen is extending coverage of its national TV out-of-home (OOH) panel this year, which the measurement company says will account for 100% of U.S. TV households. Top line The company's OOH reporting system currently monitors 44 markets, and Nielsen's expansion will now... Continue reading at AdWeek

[ AdWeek | 2024-02-01 20:46:18 UTC ]
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The Morning After: Senate tells social media CEOs they have ‘blood on their hands’

The CEOs of Meta, Snap, Discord, X and TikTok testified at a high-stakes Senate Judiciary Committee hearing on child exploitation online. During the hearing, Mark Zuckerberg, Evan Spiegel, Jason Citron, Linda Yaccarino and Shou Chew spent nearly four hours being grilled by lawmakers about their... Continue reading at Engadget

[ Engadget | 2024-02-01 13:31:01 UTC ]
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G/O Media Hangs ‘For Sale’ Sign Across Its Portfolio

Digital media company G/O Media is shopping around its portfolio of editorial assets in hopes of securing buyers for individual titles, part of a broader effort to divest the properties ahead of another challenging year for the media industry, according to four people... Continue reading at AdWeek

[ AdWeek | 2024-01-24 09:52:22 UTC ]
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Open Road Integrated Media Has ‘Transformational’ Year

More titles, publishers, and services led to record revenue in 2023 at the digital marketing company, said CEO David Steinberger. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-24 05:00:00 UTC ]
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UK: Nielsen BookData Bestseller Awards Go to 22 Titles

The Neilsen Bestseller Awards for 2023 installed four new titles and their authors in the top category's 'Hall of Fame.' The post UK: Nielsen BookData Bestseller Awards Go to 22 Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-23 14:06:09 UTC ]
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How The Midst Taps Into the Midlife and Perimenopause Ad Market With She Media

Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek

[ AdWeek | 2024-01-23 13:42:51 UTC ]
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Three trailblazing women in media who've been forgotten – until now

Mae D Huettig, Romana Javitz and Shirley Graham DuBois were instrumental in their respective media fields but very few of us will be aware of their individual contributions. Continue reading at The Conversation

[ The Conversation | 2024-01-22 21:21:50 UTC ]
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