The main measurement companies, Nielsen and Comscore, say they're trying to update and change metrics, but buyers remain frustrated by the lack of progress. The post A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2021-09-30 19:04:53 UTC ]
News tagged with:
#media buyers
#nielsen
The networks are once again publicly taking Nielsen to task for what they allege is flawed data from the measurement company. This time, the Video Advertising Bureau is asking the Nielsen to delay its new "big data" monthly impact releases--set-top box and smart television viewership metrics... Continue reading at AdWeek
[ AdWeek | 2022-03-08 22:58:31 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#national tv
#big data
#measurement company
New books from religion publishers are examining the emotional toll social media can take on users, but also the ways that online engagement has the potential to strengthen one’s faith. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-23 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#religion publishers
As the only Black director on her team, an employee at a large digital media company quit after the support and resources she needed to succeed went to her white colleagues instead. The post ‘They excluded me’: Confessions of a Black director at a digital media company who felt ‘invisible’... Continue reading at Digiday
[ Digiday | 2022-02-22 05:01:00 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#white colleagues
A few months back, Blade Runner director Ridley Scott said a live-action series set in that universe is in the works. The project looks to be a step closer to reality, as Amazon Studios has reportedly put it in development. Amazon's TV and film production arm is said to be fast tracking scripts... Continue reading at Engadget
[ Engadget | 2022-02-11 18:28:55 UTC ]
More news stories like this | All news stories tagged with:
#anthology
#blade runner
#streaming service
#prime video
#early days
#green light
#executive producer
#original film
#title suggests
This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-11 05:01:00 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#big game
The online virtual reality experience that almost every tech giant today wishes to commercially exploit may not catch onIn the 1992 sci-fi dystopia Snow Crash, the author Neal Stephenson imagined a bleak 21st century where the collapse of the global economy had seen governments fall and their... Continue reading at The Guardian
[ The Guardian | 2022-02-07 19:11:48 UTC ]
More news stories like this | All news stories tagged with:
#science fiction
#virtual worlds
#mark zuckerberg
#microsoft announced
#gig economy
#wireless internet
#global economy
The Wall Street Journal, the New York Post, and other outlets were affected by an attack that News Corp’s cyber consultants say is linked to China. Cyber thieves accessed emails and other documents of News Corp employees, including journalists, in a hack that affected The Wall Street Journal,... Continue reading at Fast Company
[ Fast Company | 2022-02-04 12:56:21 UTC ]
More news stories like this | All news stories tagged with:
#news corp
#including journalists
#york post
When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#connected tv
#strategic alliance
#popular platform
Fern McCauley has moved from The Artists Partnership to Hachette UK in the newly created role of head of media development, where she will be responsible for handling all book-to-film and TV rights deals for the business. Continue reading at The Bookseller
[ The Bookseller | 2022-02-01 05:31:21 UTC ]
More news stories like this | All news stories tagged with:
#hachette
#hachette uk
Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday
[ Digiday | 2022-01-31 05:01:00 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#upfront negotiations
Violeta by Isabel Allende (Bloomsbury) was dubbed “a great sweeping story like a river in spate” by critics this week, picking up mentions in the Guardian, Financial Times, New Statesman, Independent and the Telegraph, while Free Love by Tessa Hadley (Jonathan Cape) and Reality+ by David... Continue reading at The Bookseller
[ The Bookseller | 2022-01-24 19:58:05 UTC ]
More news stories like this | All news stories tagged with:
#free love
Despite some gaps in the BookScan data, it looks as though 2021 was a record year for the book industry, with many sectors setting annual records based on 42-week sales figures alone. Continue reading at The Bookseller
[ The Bookseller | 2022-01-22 09:59:44 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#bookscan
#book industry
#bookscan data
#record year
Over this past week, you might have seen a familiar message popping up on your friends’ Instagram stories: something to the effect of, “I’m looking for people to participate in a huge book exchange. You can be anywhere in the world. All you have to do is buy your favorite book (just one) and... Continue reading at Literrary Hub
[ Literrary Hub | 2022-01-18 17:44:38 UTC ]
More news stories like this | All news stories tagged with:
#favorite book
#past week
#instagram stories
Private equity-funded Recurrent Ventures now has 20 digital media brands under its purview — and is on the hunt for more acquisitions. But is its approach to injecting new life into these titles sustainable? The post Recurrent Ventures – the next big private equity-fueled media conglomerate?... Continue reading at Digiday
[ Digiday | 2022-01-18 05:01:00 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#recurrent ventures
A Hearst employee returned to the office, but just a few weeks later COVID was in the building too. The post ‘There were seven cases on various floors that week’: Confessions of a media employee who returned to the office appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-01-14 05:01:00 UTC ]
More news stories like this | All news stories tagged with:
#hearst
#media employee
#office appeared
The pandemic is showing the holes in social safety nets across the U.S., but public libraries aren't the answer to those problems. Continue reading at Book Riot
[ Book Riot | 2022-01-12 11:42:00 UTC ]
More news stories like this | All news stories tagged with:
#libraries
#public libraries
The most reviewed non-fiction book of the week was The Last Emperor of Mexico by Edward Shawcross (Faber) featuring in the Times, Sunday Times, Financial Times, Wall Street Journal and Daily Mail. Continue reading at The Bookseller
[ The Bookseller | 2022-01-09 19:34:48 UTC ]
More news stories like this | All news stories tagged with:
#non-fiction book
#daily mail
#sunday times
Lizzie Damilola Blackburn’s irresistibly titled novel will be Viking‘s lead commercial fiction début for 2022 and Netflix has already snapped up TV rights. Continue reading at The Bookseller
[ The Bookseller | 2022-01-08 12:55:53 UTC ]
More news stories like this | All news stories tagged with:
#tv rights
Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#intended audience
To ring in the new year, many publications, including the Guardian, Times, Telegraph, Daily Mail, Financial Times, New York Times, Irish Times and iNews, released their best books coming out in 2022. Continue reading at The Bookseller
[ The Bookseller | 2022-01-04 07:56:42 UTC ]
More news stories like this | All news stories tagged with:
#daily mail
#including theguardian
#books coming