For advertisers and online publishers, combating ad fraud today is akin to a retailer trying to fight shoplifters by catching them in the act. But one ad- tech company has come up with an approach that's more like bouncing shoplifters before they can even enter the store.Ad-fraud prevention firm Pixalate has built a piece of hardware it's calling the Pixalate Security Threat Intelligence Dome that serves as a Brita water filter to sift out fraudulent traffic before an advertiser buys an ad against those impressions and wastes its money.Fake traffic has become a big problem for advertisers and publishers trying to coax brands budgets online. Advertisers will waste $6.3 billion buying ads against fake impressions this year, according to an estimate from White Ops, a company that makes money by helping advertisers identify fraudulent traffic. In a recent interview, CBS Interactive's Chief Revenue Officer and Interactive Advertising Bureau Chairman David Morris said that fraud ranks second behind viewability as the biggest issue facing publishers today. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-06-23 00:00:00 UTC ]
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The next battleground in Facebook's war against fake news is the link previews on shared posts from publishers. Product manager for news Alex Hardiman announced in a blog post that non-publisher pages can no longer overwrite link metadata--such as headlines, descriptions and images--in Graph API... Continue reading at AdWeek
[ AdWeek | 2017-07-19 00:00:00 UTC ]
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Rightwinger said his book – self-published after he was dropped by Simon & Schuster – had sold 100,000 copies, but data shows fewer than 20,000 salesRightwing controversialist Milo Yiannopoulos has branded reported low sales of his new book “fake news” after official figures revealed the... Continue reading at The Guardian
[ The Guardian | 2017-07-13 00:00:00 UTC ]
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Alliance of 2,000 organizations says the two companies’ dominance in online advertising and traffic has created an unsustainable future for journalismNews outlets are seeking permission from the US Congress for the right to negotiate jointly with Google and Facebook, two companies that dominate... Continue reading at The Guardian
[ The Guardian | 2017-07-10 00:00:00 UTC ]
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With ad-blocker penetration approaching 25 percent in North American and 40 percent in Europe, restoring publisher rights and revenues has become a top of mind issue for most digital media and advertising executives. Join a panel of executives from leading publishers for an informative webinar.... Continue reading at Digiday
[ Digiday | 2017-07-07 00:00:00 UTC ]
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Despite her outspokenness for the inclusion of LBGTQ people in the church, the bestselling author of ‘For the Love’ explains why she avoids political and cultural hot-button topics, preferring to gather women around common issues and struggles in her books instead. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-07 00:00:00 UTC ]
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Apple is said to be making it easier for publishers to place ads in its News app and even solicit micropayments, raising concerns about user experience. Today Apple’s News app is relatively uncluttered by ads. Actually there are very few ads anywhere. Part of the reason for that is that... Continue reading at Fast Company
[ Fast Company | 2017-07-07 00:00:00 UTC ]
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Facebook's ongoing battle against fake news continues, and the social network has a new weapon in its arsenal. To cut down on the amount of spam and fake news appearing in News Feeds, users who post a lot each day will have their visibility reduced. The thinking behind this is that there are... Continue reading at Betanews
[ Betanews | 2017-07-01 00:00:00 UTC ]
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Publishers said they buy traffic through Facebook to fill insertion orders, promote new products and make money through arbitrage. The post ‘There’s nothing to be ashamed about’: How publishers approach buying traffic through Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-28 00:00:00 UTC ]
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The news and culture site said after Facebook changed its algorithm a year ago, the publisher's traffic fell 23 percent. The post ‘Life is not fair’: How Salon regrouped after Facebook decimated its traffic appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-28 00:00:00 UTC ]
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Facebook Wednesday introduced an ad format for its Facebook Audience Network mobile ad network designed specifically for game publishers. The social network said in a blog post that McKinsey projects ad spending by the gaming sector to reach $6.9 billion by 2019, adding that research from game... Continue reading at AdWeek
[ AdWeek | 2017-06-28 00:00:00 UTC ]
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The publisher claims its proprietary tech helps it react fast to algorithm changes in Facebook's News Feed. The post Sports publisher GiveMeSport built a tech platform to Facebook-proof its audience appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-23 00:00:00 UTC ]
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MediaRadar is a cloud-based intelligence platform which uses data science to give ad sales advice on millions of brands. The company published a trend report on Tuesday, Vertical Video Market Snapshot: Q1 2017, which analyzed the use of vertical video advertising by media properties in the first... Continue reading at AdWeek
[ AdWeek | 2017-06-21 00:00:00 UTC ]
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Video publishers on Facebook and Instagram now have a new measurement option, as the social network announced that video view metrics for those two platforms will be added to CrowdTangle starting Thursday. Facebook said in a release that publishers will now have another way to track emerging... Continue reading at AdWeek
[ AdWeek | 2017-06-15 00:00:00 UTC ]
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Instagram Wednesday introduced a clearer way for users to determine when posts by influencers or publishers are the results of commercial relationships with the businesses they are posting about. The Facebook-owned photo- and video-sharing network said in a blog post that users will begin seeing... Continue reading at AdWeek
[ AdWeek | 2017-06-14 00:00:00 UTC ]
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Brands advertising on Facebook will soon have more control over where their ads appear. The social network is rolling out several tools aimed at providing more transparency before campaigns go live. The latest additions, announced today, will provide advertisers with a list of publishers up... Continue reading at AdWeek
[ AdWeek | 2017-06-14 00:00:00 UTC ]
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Facebook released a case study touting the success video-game publisher Activision experienced with a recent advertising campaign for Destiny 2, its upcoming first-person-shooter release. To start, Activision raised awareness of Destiny 2 across both Facebook and Instagram by releasing teaser... Continue reading at AdWeek
[ AdWeek | 2017-06-13 00:00:00 UTC ]
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Facebook began testing ads in the related articles section of its Instant Articles in late March, and the results for publishers in the test group promoted the social network to expand the test to all publishers Thursday. Facebook introduced Instant Articles in May 2015 as a way to enable... Continue reading at AdWeek
[ AdWeek | 2017-06-08 00:00:00 UTC ]
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There's money to be made with Facebook's mid-roll video ads -- if you have scale. The post ‘It’s going to be a slow burn’: Publishers are starting to see money from Facebook’s mid-roll ads appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-05 00:00:00 UTC ]
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In a BookExpo presentation, Goodreads explicated a publisher's elevation of a title to 'Times' bestseller status using the platform's amplification. The post Marketing: Anatomy of a St. Martin’s Hit Built on the Goodreads Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-04 00:00:00 UTC ]
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French publishers are happy about Facebook's fact-checking initiative, but there's room for improvement. The post French publishers face delays and transparency issues in Facebook’s fake-news crackdown appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-23 00:00:00 UTC ]
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