It was an unusually interesting week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. The following nine data points particularly got our attention. 1. Talk about a ridiculous YouTube win Emirates, the airline from United Arab Emirates, was fortunate that social media star Casey Neistat created a nine-minute video about his experience in first class on the airline, as he recently flew from Dubai to New York City. The superbly luxurious accommodations included his own private cabin, a cozy bed, a private mini-bar, showering facilities and caviar. This plane ticket costs more than $21,000, and he told Adweek on Friday that he was not financially compensated for the effort. His video was published on Sept. 19, but people can't stop watching it—the clip has now been viewed a whopping 23 million times on YouTube. Taking people to the lap of luxury is an old content trick—so maybe Neistat is his generation's Robin Leach. 2. Pinterest booms According to social marketing company Kinetic, Pinterest advertisers spent around 3.5 times more on the platform in the third quarter compared to the prior quarter. 3. Facebook dips IgnitionOne's Q3 study found that Facebook ad spend is down 22 percent because of the gradual elimination of the social network's ad exchange, called FBX, which is being shut down on Nov. 1. FBX, which entails desktop ad retargeting tools, has been winding down since May. 4. AI interest isn't... Continue reading at 'AdWeek'
[ AdWeek | 2016-10-21 00:00:00 UTC ]
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There have been great advances in short-run digital printing (SRDP) and print-on-demand (POD) technologies over the last decade. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-02 00:00:00 UTC ]
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By Ellen Harvey With the prevalence of free online content, many readers have become reluctant customers, leaving publishers puzzling over how to monetize their greatest asset. Yet the same technologies (the web,... Continue reading at Publishing Executive
[ Publishing Executive | 2013-11-01 00:00:00 UTC ]
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It’s no longer enough just to be constantly connected to the cloud. These days you must also be constantly connected to a slew of different devices. When I’m using my laptop, I’m also monitoring my phone. When I’m on my phone, I still like to view websites on my laptop. Websites are more... Continue reading at PC World
[ PC World | 2013-10-31 00:00:00 UTC ]
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Classic horror films have been remade for the digital media world: Prepare for a trio of digital marketing horrors stories to make brands and publishers scream.The post Tales From the Digital Media Crypt appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2013-10-31 00:00:00 UTC ]
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Amazon MatchBook, which lets customers who've previously bought the print edition of a book from Amazon score a digital copy on the cheap, is now open for business. Months in the making, the new service is a bold plan by Amazon to convert the world's stacks and stacks of books into digital... Continue reading at PC World
[ PC World | 2013-10-30 00:00:00 UTC ]
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Former Picador editor Charlotte Greig is to join digital publisher Open Road as strategic advisor... Continue reading at The Bookseller
[ The Bookseller | 2013-10-28 00:00:00 UTC ]
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Twitter's Ev Williams started Medium to simplify and socialize online article writing, but the service's invitation-only nature has kept many folks on the sidelines. Today, things are opening up: Medium's now accessible to anyone willing to sign into Twitter and verify an email address. Would-be ... Continue reading at Engadget
[ Engadget | 2013-10-27 00:00:00 UTC ]
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Former Wired editor Kevin Kelly says that he self-published his new book A Catalog of Possibilities in print because of the enduring power of a large, print book. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-25 00:00:00 UTC ]
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Joe Ripp, the newly installed CEO at Time Inc., has spent the first eight weeks on the job firing up his troops for the company's spinoff from Time Warner next year. On Wednesday, he seemed intent on rallying the magazine industry as a whole."We're not really competing with each other," Mr. Ripp... Continue reading at Advertising Age
[ Advertising Age | 2013-10-24 00:00:00 UTC ]
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David Beckham will hold a "groundbreaking" global digital book signing event on 30th... Continue reading at The Bookseller
[ The Bookseller | 2013-10-21 00:00:00 UTC ]
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Our regular series looking at what’s happening in a number of key publishing territories around the world peeks in on Croatia and Israel. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-21 00:00:00 UTC ]
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Robert Kasher, a consultant with Firstsource and digi-EXPress, argues that automating publishing rights and permission should be a priority for the digital age. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-21 00:00:00 UTC ]
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Since Brian Jud took over as executive director of SPAN (Small Publishers Association of North America) at the start of 2013, he has moved quickly to carve a new niche for the association, which was renamed the Association of Publishers for Special Sales (APSS)on July 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-20 00:00:00 UTC ]
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Samsung is taking preorders on an updated version of its Ativ Book 9 Plus Ultrabook, which features a Core i7 processor and a touchscreen display with a native resolution of 3200 by 1800 pixels. The company expects to ship the new notebook in early November. The new Ativ Book 9 Plus looks a lot... Continue reading at PC World
[ PC World | 2013-10-19 00:00:00 UTC ]
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Although big media brands like The New York Times and The Economist aren't going away anytime soon, the online publishing industry increasingly includes brands, marketers, and independent journalists. With the launch of a new content network, the tech startup NewsCred wants to be the liaison... Continue reading at Fast Company
[ Fast Company | 2013-10-17 00:00:00 UTC ]
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Are digital sellers undermining the move to automated buying? For a long time, online publishers have worried that the shift to programmatic would undercut their premium business. Some have even created their own private exchanges and are c ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-15 00:00:00 UTC ]
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As digital publishing slowly but surely comes to eclipse traditional, printed media a big question arises: what happens to the publishing schedule when there are no fixed dealines? This is a problem being tackled head on by the Financial Time ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-14 00:00:00 UTC ]
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Otis Chandler, Richard Nash, Dominique Raccah, Charlie Redmayne, John Sargent are the five personalities in the running for FutureBooks' Most Inspiring Digital Person. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-11 00:00:00 UTC ]
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While digital distribution has roiled the newspaper, book publishing and music industries, a different story may be playing out in the world of comic books. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2013-10-10 00:00:00 UTC ]
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Get complete coverage of the Frankfurt Book Fair with the PW Frankfurt Show Daily. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-09 00:00:00 UTC ]
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