One of my greatest lessons at Flipboard has been that no two publishers are the same. While our business discussions typically revolve around two key areas—growth and monetization—there are so many paths to achieving both. In my role as Flipboard’s head of paid content partnerships, I have spoken with over 100 publishers around the world about their challenges and the need to diversify their distribution strategies. It’s given me a deeper appreciation for the uniqueness of each publisher while also allowing me to spot similarities and trends. Here are five major areas in which we see publishers sharpening their focus in 2020: 1. Fighting a reliance on the duopoly Long gone are the days of typing your favorite website into a browser to catch up on the latest news or gossip. Today is all about SEO, algorithmic distribution and virality. Publishers are so reliant on just a couple of key external traffic drivers that a simple algorithmic or ad rate change can cause momentous swings to their organic and paid traffic, putting their sustainability in a precarious state. Thus, many publishers are keen to diversify their referral traffic mix and build a portfolio of partnerships with multiple social, SEO, referral and paid distribution platforms. 2. Owning their audiences As fickle as those algorithms are, it's scary to think about how a majority of any publisher’s traffic is dependent on referral sources that could drastically decline or disappear entirely from one day to the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-02 19:29:48 UTC ]
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Pierre Omidyar, the eBay founder who lives in Honolulu, saw his ranking on Forbes magazine's list of the world's richest people slip this year, while Larry Ellison, the billionaire executive chairman and chief technology officer of Oracle Corp. who owns the island of Lanai in Hawaii, held on to... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-03-03 00:00:00 UTC ]
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U.K. publishers are employing a number of tactics to garner Facebook traffic. Digiday spoke to five of the UK publishers in the top 10 to receive traffic from the social network -- and learned a few tricks. Having engineered its sites for mobile -- and consequently, social -- six of Trinity... Continue reading at Digiday
[ Digiday | 2015-03-03 00:00:00 UTC ]
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Native advertising was supposed to be marketers’ answer to banner blindness by creating ads that consumers would want to read and share. But by the time a native ad gets through all the necessary approvals and is shaped in a way that can sc ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-03 00:00:00 UTC ]
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It's one thing to run a few conferences, but another for a publisher to establish its own dedicated events space. Condé Nast U.K. has invested millions in a multipurpose venue which houses its fashion college and outside events. Hearst U.K. has public kitchens and product testing facilities for... Continue reading at Digiday
[ Digiday | 2015-03-02 00:00:00 UTC ]
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Books & Books, Left Bank Books, McLean & Eakin Booksellers, Powell’s Books, and Village Books made the cut for this year's Bookstore Award. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-02 00:00:00 UTC ]
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Publishers are falling in love with WhatsApp, which is driving big traffic and engagement numbers. The challenge: retrofitting a platform meant for small-scale commutations into a platform that facilitates widespread dissemination has proven tedious. Still, WhatsApp is an attractive platform for... Continue reading at Digiday
[ Digiday | 2015-03-02 00:00:00 UTC ]
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#social strategies
Amazon's Kindle Scout, one of the first crowdsourced publishing platforms, announced it will release its first set of 10 reader-selected titles next month. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-02-28 00:00:00 UTC ]
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Publishers are increasingly experimenting with retailer exclusives, special editions and digital-first releases in order to make books stand out and give them the best chance of becoming bestsellers. Continue reading at The Bookseller
[ The Bookseller | 2015-02-28 00:00:00 UTC ]
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The London Book Fair (LBF) will seek to pair publishers with other media companies at a Creative Industries Day. On Thursday 16th April at Olympia, LBF will host the day, which aims to boost partnerships and generate collaboration between publishers and other companies such as games... Continue reading at The Bookseller
[ The Bookseller | 2015-02-28 00:00:00 UTC ]
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Michael Joseph will publish a new book by Jojo Moyes this autumn, a sequel to her novel Me Before You. After You, which will be published in ebook and hardback on 24th September, will pick up the story of Lou and her family, and the Traynors. UK and Commonwealth rights were signed from Sheila... Continue reading at The Bookseller
[ The Bookseller | 2015-02-27 00:00:00 UTC ]
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It’s what qualifies as an age-old debate in the digital media business: Web or native apps? The question isn’t really either/or — for most news outlets, the answer is “both” — but since the ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-02-27 00:00:00 UTC ]
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Everyone talks about data, but are they using it correctly? The post 4 Ways Publishers Are Using Data Today appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-27 00:00:00 UTC ]
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Minneapolis-based Lerner Publishing Group has acquired nearly 100 Egmont USA titles, following Egmont’s decision to close its US office. Lerner said it has published Egmont’s remaining US assets, including books by Ilsa J Bick, Patrick Jennings, Jon and Pamela Voelkel, Lex Thomas and Len... Continue reading at The Bookseller
[ The Bookseller | 2015-02-27 00:00:00 UTC ]
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Bloomsbury is to publish City of Fae by self-published author Pippa DaCosta on its digital imprint, Bloomsbury Spark. The ebook (£3.99) is a new adult urban fantasy about a character named Alina and what happens when the fae (fairy) high queen tries to claim London as her own. Continue reading at The Bookseller
[ The Bookseller | 2015-02-26 00:00:00 UTC ]
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#digital imprint
Physicians' Life—an upscale lifestyle title for doctors—will be launching in May. The magazine is backed by Slack Inc., a publisher that's noted for its professional medical media, not consumer titles. The post Medical Publisher Launches Lifestyle Magazine for Docs appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-26 00:00:00 UTC ]
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MPs urge public service broadcaster to back commercial press with licence fee moneyAre we about to see the BBC and the regional press, to use my colleague John Plunkett’s endearing phrase, “getting into bed with each other”?Clearly, the MPs want to see the public service broadcaster and... Continue reading at The Guardian
[ The Guardian | 2015-02-26 00:00:00 UTC ]
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The future of platforms like Facebook and Twitter is like cable providers, and publishers will be like networks, publishing content directly on platforms -- and relying on the platforms, to a large extent, for monetization. Jon Steinberg, CEO of North America of Daily Mail, sees Snpachat... Continue reading at Digiday
[ Digiday | 2015-02-26 00:00:00 UTC ]
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University of Queensland Press denies author Gavin King’s allegation the book was rejected because Newman’s government axed the Premier’s Literary AwardsThe University of Queensland Press has rejected Campbell Newman’s proposed tell-all memoir.The book’s author, Gavin King, claimed UQP knocked... Continue reading at The Guardian
[ The Guardian | 2015-02-26 00:00:00 UTC ]
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As part of Digiday's Publishing Summit Europe, held in February in Monaco, Taboola hosted a town hall for publishers. At once excited and nervous about the industry's digital-first future, several dozen industry veterans weighed in on the challenges they face. Chief among them? How to manage... Continue reading at Digiday
[ Digiday | 2015-02-26 00:00:00 UTC ]
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The Scholastic imprint releases a tribute edition of their first graphic novel for young readers Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-02-26 00:00:00 UTC ]
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