One of my greatest lessons at Flipboard has been that no two publishers are the same. While our business discussions typically revolve around two key areas—growth and monetization—there are so many paths to achieving both. In my role as Flipboard’s head of paid content partnerships, I have spoken with over 100 publishers around the world about their challenges and the need to diversify their distribution strategies. It’s given me a deeper appreciation for the uniqueness of each publisher while also allowing me to spot similarities and trends. Here are five major areas in which we see publishers sharpening their focus in 2020: 1. Fighting a reliance on the duopoly Long gone are the days of typing your favorite website into a browser to catch up on the latest news or gossip. Today is all about SEO, algorithmic distribution and virality. Publishers are so reliant on just a couple of key external traffic drivers that a simple algorithmic or ad rate change can cause momentous swings to their organic and paid traffic, putting their sustainability in a precarious state. Thus, many publishers are keen to diversify their referral traffic mix and build a portfolio of partnerships with multiple social, SEO, referral and paid distribution platforms. 2. Owning their audiences As fickle as those algorithms are, it's scary to think about how a majority of any publisher’s traffic is dependent on referral sources that could drastically decline or disappear entirely from one day to the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-02 19:29:48 UTC ]
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Looking to build the skills to take your publishing career to the next level? The St. Gallen International Publishing Course in Singapore may be for you. The post Why You Should Attend the St. Gallen Publishing Course in Singapore? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-09 00:00:00 UTC ]
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The Inspire! Toronto International Book Fair, which launched last November as a three-day consumer event, will not be held again in 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-09 00:00:00 UTC ]
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This column marks the start of PW’s monthly coverage of the Spanish-language book market in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-06 00:00:00 UTC ]
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We aslked Dazed Group, News U.K., Mashable and Monrif Group what they think about the ominous subject of ad blocking. The post European publishers assess the threat of ad blocking appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-02-06 00:00:00 UTC ]
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Evangelical publishers are predicting little impact on sales and plans for future books about round trips to the hereafter following the admission by Alex Malarkey that the story he told in 'The Boy Who Came Back from Heaven' is false. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-06 00:00:00 UTC ]
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Publisher Harper announced Tuesday that "Go Set a Watchman," a novel the Pulitzer Prize-winning author completed in the 1950s and put aside, will be released July 14. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-02-04 00:00:00 UTC ]
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HarperCollins will publish 2 million copies of "Go Set a Watchman," a novel Harper Lee wrote in the 1950s and then “put aside.” It will come out on July 14. The post HarperCollins to Publish 2m Copies of New Harper Lee Novel appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-04 00:00:00 UTC ]
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Thad McIlroy offers some statistics and key data on smartphones and tablets to help book publishers figure out how to address mobile technology. The post The Mobile Story for Publishers: Told in Key Stats appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-04 00:00:00 UTC ]
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Bono, Colm Tóibín, Paul McCartney and Salman Rushdie are among the big names contributing to an anthology about sons and fathers, as part of a joint venture between Hutchinson and The Irish Hospice Foundation. Jason Arthur, publisher of Hutchinson, Heinemann and Windmill, agreed a joint-venture... Continue reading at The Bookseller
[ The Bookseller | 2015-02-04 00:00:00 UTC ]
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Boom! Studio celebrates a decade publishing original graphic novels and comics, as well as recent movie and TV deals and a push for diversity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-04 00:00:00 UTC ]
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A few days into Snapchat Discover, we checked in on how publishers are approaching the feature. The post How top publishers are using Snapchat appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-02-04 00:00:00 UTC ]
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The White House published President Obama’s 2016 fiscal budget on Monday using a medium that’s become increasingly popular among its advisors: Medium, the three-year old self-publishing platform. In the past three mon ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-02-03 00:00:00 UTC ]
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An unpublished novel by Harper Lee is to finally see the light of day, 60 years after the US author put it aside to write To Kill a Mockingbird. Continue reading at BBC News
[ BBC News | 2015-02-03 00:00:00 UTC ]
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Harper Lee, whose single work of fiction, 'To Kill a Mockingbird,' earned her the National Medal of Freedom and the distinction of having written one of the bestselling novels ever published, is going to be releasing a second book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-03 00:00:00 UTC ]
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The AP reports that Harper Lee will publish her second novel this summer, a sequel to the Pulitzer Prize-winning classic To Kill a Mockingbird. The book, entitled Go Set a Watchman was completed in... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2015-02-03 00:00:00 UTC ]
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Catapult will launch in fall 2015, with Padgett Powell's story collection, 'Cries for Help, Various.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-03 00:00:00 UTC ]
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Vogue was named magazine of the year at the annual National Magazine Awards ceremony on Monday night, earning the award that honors brands excelling in both print and digital media as well as areas such as events and branded content. But it was Nautilus -- an indie science magazine published... Continue reading at Advertising Age
[ Advertising Age | 2015-02-03 00:00:00 UTC ]
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A blizzard that dumped 19 inches of snow on Chicago on Sunday disrupted the travel plans of publishers in town for the library conference. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-03 00:00:00 UTC ]
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Independent publishing house Lohvinau launches crowdfunding campaign after government imposed heavy fine on Minsk literary hub“We are trapped in an absurd and unjust situation which threatens not only the existence of Lohvinau Bookstore but which endangers the possibility to publish books freely... Continue reading at The Guardian
[ The Guardian | 2015-02-03 00:00:00 UTC ]
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By Denis Wilson Yes, data has become a buzzword and anyone with a little extra hot air will be eager to tell you it's the cure to what ails your business. The collection of articles in this issue of Publishing... Continue reading at Publishing Executive
[ Publishing Executive | 2015-02-02 00:00:00 UTC ]
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