One of my greatest lessons at Flipboard has been that no two publishers are the same. While our business discussions typically revolve around two key areas—growth and monetization—there are so many paths to achieving both. In my role as Flipboard’s head of paid content partnerships, I have spoken with over 100 publishers around the world about their challenges and the need to diversify their distribution strategies. It’s given me a deeper appreciation for the uniqueness of each publisher while also allowing me to spot similarities and trends. Here are five major areas in which we see publishers sharpening their focus in 2020: 1. Fighting a reliance on the duopoly Long gone are the days of typing your favorite website into a browser to catch up on the latest news or gossip. Today is all about SEO, algorithmic distribution and virality. Publishers are so reliant on just a couple of key external traffic drivers that a simple algorithmic or ad rate change can cause momentous swings to their organic and paid traffic, putting their sustainability in a precarious state. Thus, many publishers are keen to diversify their referral traffic mix and build a portfolio of partnerships with multiple social, SEO, referral and paid distribution platforms. 2. Owning their audiences As fickle as those algorithms are, it's scary to think about how a majority of any publisher’s traffic is dependent on referral sources that could drastically decline or disappear entirely from one day to the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-02 19:29:48 UTC ]
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Minneapolis-based Lerner Publishing Group has acquired nearly 100 Egmont USA titles, following Egmont’s decision to close its US office. Lerner said it has published Egmont’s remaining US assets, including books by Ilsa J Bick, Patrick Jennings, Jon and Pamela Voelkel, Lex Thomas and Len... Continue reading at The Bookseller
[ The Bookseller | 2015-02-27 00:00:00 UTC ]
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It’s what qualifies as an age-old debate in the digital media business: Web or native apps? The question isn’t really either/or — for most news outlets, the answer is “both” — but since the ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-02-27 00:00:00 UTC ]
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Everyone talks about data, but are they using it correctly? The post 4 Ways Publishers Are Using Data Today appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-27 00:00:00 UTC ]
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Physicians' Life—an upscale lifestyle title for doctors—will be launching in May. The magazine is backed by Slack Inc., a publisher that's noted for its professional medical media, not consumer titles. The post Medical Publisher Launches Lifestyle Magazine for Docs appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-26 00:00:00 UTC ]
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MPs urge public service broadcaster to back commercial press with licence fee moneyAre we about to see the BBC and the regional press, to use my colleague John Plunkett’s endearing phrase, “getting into bed with each other”?Clearly, the MPs want to see the public service broadcaster and... Continue reading at The Guardian
[ The Guardian | 2015-02-26 00:00:00 UTC ]
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The future of platforms like Facebook and Twitter is like cable providers, and publishers will be like networks, publishing content directly on platforms -- and relying on the platforms, to a large extent, for monetization. Jon Steinberg, CEO of North America of Daily Mail, sees Snpachat... Continue reading at Digiday
[ Digiday | 2015-02-26 00:00:00 UTC ]
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As part of Digiday's Publishing Summit Europe, held in February in Monaco, Taboola hosted a town hall for publishers. At once excited and nervous about the industry's digital-first future, several dozen industry veterans weighed in on the challenges they face. Chief among them? How to manage... Continue reading at Digiday
[ Digiday | 2015-02-26 00:00:00 UTC ]
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Bloomsbury is to publish City of Fae by self-published author Pippa DaCosta on its digital imprint, Bloomsbury Spark. The ebook (£3.99) is a new adult urban fantasy about a character named Alina and what happens when the fae (fairy) high queen tries to claim London as her own. Continue reading at The Bookseller
[ The Bookseller | 2015-02-26 00:00:00 UTC ]
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The Scholastic imprint releases a tribute edition of their first graphic novel for young readers Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-02-26 00:00:00 UTC ]
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University of Queensland Press denies author Gavin King’s allegation the book was rejected because Newman’s government axed the Premier’s Literary AwardsThe University of Queensland Press has rejected Campbell Newman’s proposed tell-all memoir.The book’s author, Gavin King, claimed UQP knocked... Continue reading at The Guardian
[ The Guardian | 2015-02-26 00:00:00 UTC ]
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Even if you've never heard of PlayBuzz, you've probably come across its end product. Its platform is behind such Facebook quizzes as "Which Disney Mom Are You?" and lists like "18 Photos That Prove That Online Dating Is Terrifying." The company, thanks to the virality of such content, has become... Continue reading at Advertising Age
[ Advertising Age | 2015-02-25 00:00:00 UTC ]
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Tom Chalmers, managing director of IPR License, talks about some of the strongest markets for selling works in translation right now. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-24 00:00:00 UTC ]
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Helena Coggan is only 15, and yet her debut novel has all the assurance of a writer in mid-stride. If young writers can overcome the stare of the blank page – and take care with characterisation – they can stand as an inspiration to allHelena Coggan’s debut, The Catalyst, is an accomplished... Continue reading at The Guardian
[ The Guardian | 2015-02-24 00:00:00 UTC ]
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Amazon opens pre-ordering for the first 10 titles coming from its crowdsourced publishing platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-24 00:00:00 UTC ]
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With Poland's OpenBooks.com readers can download and read self-published books for free and decide to pay for them only if they want. The post OpenBooks: A Self-Publishing Bookstore Where You Read First, Pay Later appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-23 00:00:00 UTC ]
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Readerlink Distribution Services has acquired the Baker & Taylor Publishing Group and Baker & Taylor Marketing Services U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-23 00:00:00 UTC ]
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Cutting out the middlemen of the literary world can lead to the discovery of acclaimed authors such as Andrea BennettPublishers are playing literary agents at their own game, seeking out new talent for themselves and cutting out the industry’s powerful middlemen.Executives within HarperCollins,... Continue reading at The Guardian
[ The Guardian | 2015-02-22 00:00:00 UTC ]
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Franciscan Media has laid off 27 employees, none of them in editorial, and the publisher says book sales are up and title output will increase. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-20 00:00:00 UTC ]
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A book about fear of vaccines, published in the UK by indie Fitzcarraldo Editions, has been chosen as the fourth book in Facebook’s A Year of Books reading group. Facebook founder Mark Zuckerberg posted the choice on the group’s page last night. On Immunity: An Inoculation by Eula Biss was... Continue reading at The Bookseller
[ The Bookseller | 2015-02-20 00:00:00 UTC ]
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The deadline has been extended for independent bookshops to apply for one of the industry’s most coveted prizes – Independent Bookseller of the Year at the Bookseller Industry Awards. Indies now have until 5p.m. on Monday 23rd February to submit their entries here to be considered for the... Continue reading at The Bookseller
[ The Bookseller | 2015-02-20 00:00:00 UTC ]
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