One of my greatest lessons at Flipboard has been that no two publishers are the same. While our business discussions typically revolve around two key areas—growth and monetization—there are so many paths to achieving both. In my role as Flipboard’s head of paid content partnerships, I have spoken with over 100 publishers around the world about their challenges and the need to diversify their distribution strategies. It’s given me a deeper appreciation for the uniqueness of each publisher while also allowing me to spot similarities and trends. Here are five major areas in which we see publishers sharpening their focus in 2020: 1. Fighting a reliance on the duopoly Long gone are the days of typing your favorite website into a browser to catch up on the latest news or gossip. Today is all about SEO, algorithmic distribution and virality. Publishers are so reliant on just a couple of key external traffic drivers that a simple algorithmic or ad rate change can cause momentous swings to their organic and paid traffic, putting their sustainability in a precarious state. Thus, many publishers are keen to diversify their referral traffic mix and build a portfolio of partnerships with multiple social, SEO, referral and paid distribution platforms. 2. Owning their audiences As fickle as those algorithms are, it's scary to think about how a majority of any publisher’s traffic is dependent on referral sources that could drastically decline or disappear entirely from one day to the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-02 19:29:48 UTC ]
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Hodder & Stoughton is to publish a booklet to tie in with The Great Comic Relief Bake Off. Costing £2.50, at least £2 will be donated to Comic Relief on every copy of the booklet sold. The booklet will include 14 recipes, an introduction from Mel and Sue, and advice for readers on how to... Continue reading at The Bookseller
[ The Bookseller | 2015-01-28 00:00:00 UTC ]
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Helen Macdonald's H is for Hawk (Jonathan Cape), winner of last year's Samuel Johnson Prize for Non-Fiction, has won the £30,000 Costa Book of the Year Award. The book's triumph was announced this evening (Tuesday 27th January) at a ceremony in central London. Continue reading at The Bookseller
[ The Bookseller | 2015-01-28 00:00:00 UTC ]
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Snapchat has introduced a new feature which allows its users to view articles, images, and videos from a variety of publishers inside the company’s messaging application. It’s called Discover, and it’s a major depar ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-01-28 00:00:00 UTC ]
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Organizers of the Jaipur BookMark estimate the Indian book market is worth $20 billion, while noting that ebook sales were down 20% this past year. The post Jaipur BookMark Estimates Indian Publishing Worth $20 Billion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-27 00:00:00 UTC ]
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The robust children’s market in 2014 has been the main theme of The Bookseller’s Review of the Year features, and it is driven home in our look at last year’s bestselling authors. The top 50 writers are once again eclipsed by the shadow of the Gruffalo, with the mighty Julia Donaldson taking... Continue reading at The Bookseller
[ The Bookseller | 2015-01-27 00:00:00 UTC ]
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Veteran author Warren Adler offers a reality check for would-be authors who believe fame and fortune is just a book away. The post So You Want to Be a Famous Self-Published Author? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-26 00:00:00 UTC ]
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A quintet of editors from Argentina and Mexico discuss the boom and future of independent publishing in Latin America. The post How Alliances Bolster Latin American Indie Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-26 00:00:00 UTC ]
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Although the blizzard bearing down on the Northeast was not as intense as meteorologists had predicted, the Big Five are taking the tack of many companies: shutting down offices and encouraging employees to work from home. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-26 00:00:00 UTC ]
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Angry Birds creator Rovio is moving into the YA publishing sector with a new pirate adventure series. Storm Sisters is described as a “high action pirate adventure with a female twist”. It tells the story of five girls, aged 11 to 17, who sail the seas in 1780s looking for clues to why their... Continue reading at The Bookseller
[ The Bookseller | 2015-01-23 00:00:00 UTC ]
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Embeddable player and video storefront allows publishers to sell and rent videos from their sites. The post Vimeo, Publishers Partner on VOD Service appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-01-23 00:00:00 UTC ]
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Yellow Kite, an imprint of Hodder & Stoughton, has acquired a memoir and lifestyle guide from yoga instructor and Instagram star Rachel Brathen, titled Yoga Girl. Emily Robertson at Yellow Kite bought UK and Commonwealth rights from Philip Sane at Lennart Sane Agency. Continue reading at The Bookseller
[ The Bookseller | 2015-01-23 00:00:00 UTC ]
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David Fickling Books (DFB) is to publish the paperback edition of the Costa shortlisted Running Girl. DFB has acquired the paperback rights to the book from Penguin Random House and publication is scheduled for June 2015. Running Girl, written by Simon Mason, was nominated for the 2014... Continue reading at The Bookseller
[ The Bookseller | 2015-01-23 00:00:00 UTC ]
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Publishing Perspectives is looking for a hard-working intern interested in journalism, media and book publishing to work from our office in New York City. The post Editorial & Production Internship at Publishing Perspectives appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-23 00:00:00 UTC ]
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The Bookseller reports that Saqi Books will be resume its English-language publishing program with plans to release as many as ten titles per year. The post Saqi Books Will Once Again Be Publishing in English appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-23 00:00:00 UTC ]
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This week on the Digiday Podcast we give the digital media world a reality check. The post Digiday Podcast Ep 2. Make or break time for VC-backed publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-01-23 00:00:00 UTC ]
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WH Smith has released its interim results covering the Christmas period, revealing that group sales were down 2% like-for-like. As usual, WH Smith Travel performed better than its High Street stores, with like-for-like sales up 2% and total sales up 7%, with particular improvements at large... Continue reading at The Bookseller
[ The Bookseller | 2015-01-22 00:00:00 UTC ]
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In 1964, the great science fiction writer Stanisław Lem published his philosophical magnum opus Summa Technologiae. But it wasn’t translated into English (from Polish) until two years ago. Lem’s book is an exhilarating take on the future of humanity. It jumps from idea to idea throughout science... Continue reading at Wired
[ Wired | 2015-01-22 00:00:00 UTC ]
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Facebook announced yet another tweak to the algorithm that governs its users’ News Feeds yesterday. The social network has introduced a new tool that allows users to flag a post as “a false news story.” The move follows ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-01-22 00:00:00 UTC ]
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Today SIBA kicked off its B3! Building Better Booksellers program, which enables booksellers to earn points to defray the cost of attending its Discovery Show in September. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-22 00:00:00 UTC ]
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Zuckerberg is asking Facebook users to join him in reading certain titles this year. The next book to be part of the program is Steven Pinker's 'The Better Angels of Our Nature.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-01-22 00:00:00 UTC ]
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