One of my greatest lessons at Flipboard has been that no two publishers are the same. While our business discussions typically revolve around two key areas—growth and monetization—there are so many paths to achieving both. In my role as Flipboard’s head of paid content partnerships, I have spoken with over 100 publishers around the world about their challenges and the need to diversify their distribution strategies. It’s given me a deeper appreciation for the uniqueness of each publisher while also allowing me to spot similarities and trends. Here are five major areas in which we see publishers sharpening their focus in 2020: 1. Fighting a reliance on the duopoly Long gone are the days of typing your favorite website into a browser to catch up on the latest news or gossip. Today is all about SEO, algorithmic distribution and virality. Publishers are so reliant on just a couple of key external traffic drivers that a simple algorithmic or ad rate change can cause momentous swings to their organic and paid traffic, putting their sustainability in a precarious state. Thus, many publishers are keen to diversify their referral traffic mix and build a portfolio of partnerships with multiple social, SEO, referral and paid distribution platforms. 2. Owning their audiences As fickle as those algorithms are, it's scary to think about how a majority of any publisher’s traffic is dependent on referral sources that could drastically decline or disappear entirely from one day to the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-02 19:29:48 UTC ]
News tagged with:
#purchase intent
#editorial guidelines
#creative ways
#organic growth
#continued growth
#major areas
The French Publishers Association (Syndicat National de l’Edition, SNE) said in a statement this afternoon that it was “deeply upset” by today's terror attack against publication Charlie Hebdo and “freedom of the press, expression and right to publish, the foundations of democracy.” Continue reading at The Bookseller
[ The Bookseller | 2015-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#terror attack
Penguin has acquired the memoir of young transgender activist Paris Lees. The book, which is as yet untitled, is “an original literary endeavour throwing light on feminism, sexuality, upbringing and class”, said the publisher. Helen Conford, publishing director at Penguin Press, acquired the... Continue reading at The Bookseller
[ The Bookseller | 2015-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#penguin press
#helen conford
#united agents
#long time
#release date
Based on PW’s informal survey of stores around the country, many easily beat the National Retail Federation’s prediction of a 4.1% increase during November and December. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#solid year
#informal survey
#1% increase
Using the hashtag #becauseofapubliclibrary, Ferguson (Mo.) Municipal Public Library library director Scott Bonner sparked an outpouring of library love from the Twitterverse after he tweeted “I was able to help our community.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#public libraries
Declared ‘extremist’ by repressive regime, Ihar Lohvinau faces heavy fine and the closure of shop described as ‘vital hub for the country’s fragile literary community’An award-winning publisher in Belarus who angered the country’s government by publishing a book containing an image of police... Continue reading at The Guardian
[ The Guardian | 2015-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#police brutality
#ihar lohvinau
The 10 most popular stories about graphic novel and comics published on publishersweekly.com in 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#popular stories
#comics published
Publishing projects launched on crowd-sourcing website Kickstarter raised $21.8m (£15m) internationally in 2014, according to the company’s end-of-year round-up. Last year, 22,252 Kickstarter projects reached their funding goals thanks to $529m of pledges from 3.3m backers. Continue reading at The Bookseller
[ The Bookseller | 2015-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#funding goals
Waterstones’ core Christmas sales were up over 5% year-on-year but overall revenue was hit by lower sales of Kindle devices. The chain bookseller’s m.d, James Daunt, said the company had a “solid” Christmas and was pleased with sales of books, stationery and toys, with new stores in the estate... Continue reading at The Bookseller
[ The Bookseller | 2015-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lower sales
#chain bookseller
#5% year-on-year
#kindle devices
#james daunt
#bottom line
#kindle e-readers
#tablet devices
Oklahoma's former Poet Laureate Nathan Brown discusses how his career was transformed by his decision to transition into self-publishing, tripling sales. The post Nathan L. Brown: The Self-Publishing Poet Laureate appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-07 00:00:00 UTC ]
More news stories like this |
Microcosm Publishing has taken on the operations of Elly Blue Publishing with company founder Elly Blue named marketing director for the full Microcosm/Elly Blue list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#microcosm publishing
In June, David Carey will mark his fifth anniversary as Hearst Magazines president, and a New Year's Day tradition of his (begun over a decade ago when publisher of The New Yorker) is to look back and look ahead in a letter to colleagues. In his 2015 message, Carey acknowledged that Continue reading at Folio Magazine
[ Folio Magazine | 2015-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#david carey
#decade ago
Photo: Alfred Maskeroni Specs Who Dao Nguyen New gig Publisher, BuzzFeed Old gig Vp of growth and data, BuzzFeed Age 41 Twitter @daozers What do you do as publisher? Publishing is literally the act of making information available to the public. For a purely digital operation like... Continue reading at AdWeek
[ AdWeek | 2015-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#shed light
#paid media
#ve found
#brand affinity
#pop culture
#buddhist nun
We talked to Oakim, publisher of the Brazilian house Intrinseca, about his knack for finding bestsellers, the challenges facing publishers in his country, and some of the titles he's most excited about on his forthcoming list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-06 00:00:00 UTC ]
More news stories like this |
"Premium publisher" may be one of the most overused words. We asked a sampling of stakeholders what it means. Here's what they said. The post What does ‘premium publisher’ mean, anyway? appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#premium publisher
The decision means that the case is headed back to the district court, although the publishers could to the Supreme Court. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#decision means
#headed back
#district court
#supreme court
The Guardian looks back on 2014 from the perspective of a long list of British publishers, asking, what books made their year? The post UK Publishers Discuss Favorite Books of 2014 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#long list
#british publishers
#books made
It's going to be tough for Mark Zuckerberg to break his New Year's resolution this year. He's got more than 130,000 people to keep him accountable. The post Mark Zuckerberg’s New Year’s Resolution: Start a Worldwide Book Club appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mark zuckerberg
Janklow & Nesbit literary agent Rebecca Carter discusses how independent publishers specializing in translation are changing the market for the better. The post New Ways of Publishing Translations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing translations
Trends, milestones, roundups, and recipes—here are PW's top 10 cookbook stories of 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-05 00:00:00 UTC ]
More news stories like this |
I’m worried it will cost too much and don’t know what cover price to chargeEvery week a Guardian Money reader submits a question, and it’s up to you to help him or her out – a selection of the best answers will appear in next Saturday’s paper.This week’s question Continue reading... Continue reading at The Guardian
[ The Guardian | 2015-01-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#good idea
#ve written
#cover price