One of my greatest lessons at Flipboard has been that no two publishers are the same. While our business discussions typically revolve around two key areas—growth and monetization—there are so many paths to achieving both. In my role as Flipboard’s head of paid content partnerships, I have spoken with over 100 publishers around the world about their challenges and the need to diversify their distribution strategies. It’s given me a deeper appreciation for the uniqueness of each publisher while also allowing me to spot similarities and trends. Here are five major areas in which we see publishers sharpening their focus in 2020: 1. Fighting a reliance on the duopoly Long gone are the days of typing your favorite website into a browser to catch up on the latest news or gossip. Today is all about SEO, algorithmic distribution and virality. Publishers are so reliant on just a couple of key external traffic drivers that a simple algorithmic or ad rate change can cause momentous swings to their organic and paid traffic, putting their sustainability in a precarious state. Thus, many publishers are keen to diversify their referral traffic mix and build a portfolio of partnerships with multiple social, SEO, referral and paid distribution platforms. 2. Owning their audiences As fickle as those algorithms are, it's scary to think about how a majority of any publisher’s traffic is dependent on referral sources that could drastically decline or disappear entirely from one day to the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-02 19:29:48 UTC ]
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Embeddable player and video storefront allows publishers to sell and rent videos from their sites. The post Vimeo, Publishers Partner on VOD Service appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-01-23 00:00:00 UTC ]
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The CEO of Publishing Technology offers his five predictions for academic publishing in 2015, including porous paywalls and the rise of the SAMPC countries. The post Five Academic Publishing Predictions for 2015 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-22 00:00:00 UTC ]
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Facebook announced yet another tweak to the algorithm that governs its users’ News Feeds yesterday. The social network has introduced a new tool that allows users to flag a post as “a false news story.” The move follows ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-01-22 00:00:00 UTC ]
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Today SIBA kicked off its B3! Building Better Booksellers program, which enables booksellers to earn points to defray the cost of attending its Discovery Show in September. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-22 00:00:00 UTC ]
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In 1964, the great science fiction writer Stanisław Lem published his philosophical magnum opus Summa Technologiae. But it wasn’t translated into English (from Polish) until two years ago. Lem’s book is an exhilarating take on the future of humanity. It jumps from idea to idea throughout science... Continue reading at Wired
[ Wired | 2015-01-22 00:00:00 UTC ]
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German literary publisher Suhrkamp Verlag has completed a reorganisation it started almost two years ago, with a “stable financial and legal framework” for the publishing house now in place. As part of the changes, Ulla Unseld-Berkéwicz, chairman of the board of Suhrkamp, will withdraw from... Continue reading at The Bookseller
[ The Bookseller | 2015-01-22 00:00:00 UTC ]
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Zuckerberg is asking Facebook users to join him in reading certain titles this year. The next book to be part of the program is Steven Pinker's 'The Better Angels of Our Nature.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-01-22 00:00:00 UTC ]
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WH Smith has released its interim results covering the Christmas period, revealing that group sales were down 2% like-for-like. As usual, WH Smith Travel performed better than its High Street stores, with like-for-like sales up 2% and total sales up 7%, with particular improvements at large... Continue reading at The Bookseller
[ The Bookseller | 2015-01-22 00:00:00 UTC ]
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Hodder & Stoughton's personal development imprint Yellow Kite is to host a two-day online festival to help people stay on track with their New Year’s resolutions. This is the Year, which takes place this Thursday 22nd and Friday 23rd January, will help “transform your body and mind, get... Continue reading at The Bookseller
[ The Bookseller | 2015-01-21 00:00:00 UTC ]
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With Linda Zecher, a former Microsoft executive, at the helm of Houghton Mifflin Harcourt, the publisher is focused on its core competencies, notably education. The post 135-Year-Old Houghton Mifflin Harcourt Plays to Its Strengths appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-21 00:00:00 UTC ]
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Image Comics announced sales gains and 19 new titles at their fourth Image Expo earlier this month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-21 00:00:00 UTC ]
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A crowdfunding appeal to publish a book by the late Paul Sidey, Hutchinson’s former editorial director, has been set up on Unbound. Sidey, who died in September 2014, worked at Hutchinson for 31 years before retiring in early 2012. His authors included Ruth Rendell and the late Richard... Continue reading at The Bookseller
[ The Bookseller | 2015-01-20 00:00:00 UTC ]
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Madeline McIntosh, who was named president of the Penguin Publishing Group last September, put her own stamp on the division last week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-16 00:00:00 UTC ]
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Digital-to-print launches like Allrecipes, POLITICO Magazine and The Pitchfork Review are becoming increasingly common, but it's rare when a brand that decided to abandon ink and paper returns to it. T.H.E. Journal, 1105 Media's magazine about K-12 education technology, is doing just that though. Continue reading at Folio Magazine
[ Folio Magazine | 2015-01-16 00:00:00 UTC ]
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Editors are predicting a continuing surge of debut fiction in 2015, following the success of authors like Jessie Burton and Elizabeth Healey, saying they are on the lookout for original voices and novels in translation, as well as strong homegrown talent. The trend for unreliable female... Continue reading at The Bookseller
[ The Bookseller | 2015-01-16 00:00:00 UTC ]
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Martin Pistorius was believed to be in a 'vegetative state' for 12 years, only to wake up and inform his caretakers he had been conscious. His triumph over adversity is captured in his memoir. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-01-15 00:00:00 UTC ]
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Publishers are awash in data about readers' habits. Now: what to do with it all? Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-15 00:00:00 UTC ]
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Publishers need to standardise their Open Access publishing policies to reduce confusion among authors, while steps such as aggregated billing for Article Processing Charges could help with the administrative burden, according to a newly released report from the Copyright Clearance Centre. Continue reading at The Bookseller
[ The Bookseller | 2015-01-15 00:00:00 UTC ]
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At Oxford University Press we have to balance children’s cultural and learning needs, while retaining some healthy common senseGiven that our editorial guidelines that reference pigs and pork have been in place for as long as I can remember, little did I imagine that they would attract... Continue reading at The Guardian
[ The Guardian | 2015-01-15 00:00:00 UTC ]
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Catholic publishers elect new board members; Barbour author honored twice; Lucado’s latest is Family’s Book of the Year; Zondervan author on four-city tour; IVP a Best Workplace for Sixth Year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-14 00:00:00 UTC ]
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