One of my greatest lessons at Flipboard has been that no two publishers are the same. While our business discussions typically revolve around two key areas—growth and monetization—there are so many paths to achieving both. In my role as Flipboard’s head of paid content partnerships, I have spoken with over 100 publishers around the world about their challenges and the need to diversify their distribution strategies. It’s given me a deeper appreciation for the uniqueness of each publisher while also allowing me to spot similarities and trends. Here are five major areas in which we see publishers sharpening their focus in 2020: 1. Fighting a reliance on the duopoly Long gone are the days of typing your favorite website into a browser to catch up on the latest news or gossip. Today is all about SEO, algorithmic distribution and virality. Publishers are so reliant on just a couple of key external traffic drivers that a simple algorithmic or ad rate change can cause momentous swings to their organic and paid traffic, putting their sustainability in a precarious state. Thus, many publishers are keen to diversify their referral traffic mix and build a portfolio of partnerships with multiple social, SEO, referral and paid distribution platforms. 2. Owning their audiences As fickle as those algorithms are, it's scary to think about how a majority of any publisher’s traffic is dependent on referral sources that could drastically decline or disappear entirely from one day to the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-02 19:29:48 UTC ]
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Led by hits from David Walliams, Jeff Kinney and Egmont’s Minecraft stable, the UK children’s market hit an all-time high in revenue and market share in 2014, and exceeded sales of Adult Fiction for the first time since accurate records began. Continue reading at The Bookseller
[ The Bookseller | 2015-01-13 00:00:00 UTC ]
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New figures from Nielsen BookScan show continuing decline since 2009 as more and more readers migrate to ebooksPrint sales of adult fiction have declined by over £150m since 2009, new figures show, as ebooks take an increasingly large bite out of the market.A review of 2014 from book sales... Continue reading at The Guardian
[ The Guardian | 2015-01-13 00:00:00 UTC ]
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The future of digital publishing is increasingly borrowing from the long history of newspapers' political cartoons. The post Digital publishers turn to cartoons to cover the news appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-01-13 00:00:00 UTC ]
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Buzzfeed, HuffPo, Mashable and Vice have all set up in the U.K. Agencies weigh in on their collective impact. The post Why British publishers don’t sweat new US competition appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-01-13 00:00:00 UTC ]
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Scandals, shake-ups, sticky scholars, and best books—here are the top ten religion stories of 2014 from publishersweekly.com. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-12 00:00:00 UTC ]
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Nathaniel Marunas has been named publisher of the U.S. division of British publisher Quercus, and David Shelley has been named as the successor to Ursula Mackenzie at Little, Brown U.K., with MacKenzie set to retire. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-12 00:00:00 UTC ]
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For most magazine companies, 2014 was a difficult year. Backs against the wall, publishers looked beyond print for growth -- to digital media, live events, consumer products and TV deals.Vice magazine is way ahead of them.The free magazine founded in 1994 as Voice of Montreal has grown into one... Continue reading at Advertising Age
[ Advertising Age | 2015-01-12 00:00:00 UTC ]
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A greater percentage of independent booksellers reported that they enjoyed Christmas sales increases in 2014, compared to the previous two years, according to a survey by The Bookseller. In a separate survey by the Booksellers Association of 80 bookshops, 55% reported sales were up—compared... Continue reading at The Bookseller
[ The Bookseller | 2015-01-10 00:00:00 UTC ]
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The first quarter of 2015 sees the publication of several début novels, including books by new voices James Rice, Anna Smaill and Sara Taylor. Kate Howard, editorial director at Hodder, acquired Rice’s Alice and the Fly (15th January, £14.99), on exclusive submission from Karolina Sutton and... Continue reading at The Bookseller
[ The Bookseller | 2015-01-10 00:00:00 UTC ]
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The Bookseller Industry Awards will this year celebrate the ‘book’ of the year alongside the publishers, editors, and retailers who bring the titles to market. Continue reading at The Bookseller
[ The Bookseller | 2015-01-10 00:00:00 UTC ]
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Our monthly selection from BlueInk Review, a service which reviews self-published books, uncovers a superb memoir of a WWII concentration camp in Indonesia. The post January 2015: Top Reviews of Self-Published Books from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-10 00:00:00 UTC ]
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As we kick off a new year, PW asked audio publishers to share their reflections on successes and trends of 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-09 00:00:00 UTC ]
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Liu Ruilin discusses her innovative Beijing-based publishing house Imaginist Press and shares her views on design, culture and China's publishing future. The post Liu Ruilin on Imaginist Press and China’s Publishing Future appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-09 00:00:00 UTC ]
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Successful publishing campaigns on Kickstarter raised nearly $22 million in 2014, despite a change that removed journalism projects from the publishing category. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-09 00:00:00 UTC ]
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A mild winter in many parts of the country, combined with the lowest unemployment in six years and significantly reduced gas prices, resulted in a strong holiday season at most independent bookstores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-09 00:00:00 UTC ]
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The Frankfurt Book Fair is taking St.Gallen International Publishing Management Course, a 10-day executive training program, to Singapore in August. The post Frankfurt Book Fair Takes Publishing Course to Singapore appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-09 00:00:00 UTC ]
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Arab publishers have joined those from France and from the international publishing community in voicing condemnation of today's terror attack on the offices of French satirical magazine Charlie Hebdo, which saw 12 people lose their lives with a further 11 wounded. Author Salman Rushdie... Continue reading at The Bookseller
[ The Bookseller | 2015-01-08 00:00:00 UTC ]
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Penguin has acquired the memoir of young transgender activist Paris Lees. The book, which is as yet untitled, is “an original literary endeavour throwing light on feminism, sexuality, upbringing and class”, said the publisher. Helen Conford, publishing director at Penguin Press, acquired the... Continue reading at The Bookseller
[ The Bookseller | 2015-01-08 00:00:00 UTC ]
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Little, Brown Book Group has hired Maddie West as the new deputy publisher for its Sphere Fiction imprint, replacing Rebecca Saunders. West, who is currently editorial director at Atlantic imprint Corvus, will focus on publishing commercial women’s fiction for the list. Saunders, previously... Continue reading at The Bookseller
[ The Bookseller | 2015-01-08 00:00:00 UTC ]
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