One of my greatest lessons at Flipboard has been that no two publishers are the same. While our business discussions typically revolve around two key areas—growth and monetization—there are so many paths to achieving both. In my role as Flipboard’s head of paid content partnerships, I have spoken with over 100 publishers around the world about their challenges and the need to diversify their distribution strategies. It’s given me a deeper appreciation for the uniqueness of each publisher while also allowing me to spot similarities and trends. Here are five major areas in which we see publishers sharpening their focus in 2020: 1. Fighting a reliance on the duopoly Long gone are the days of typing your favorite website into a browser to catch up on the latest news or gossip. Today is all about SEO, algorithmic distribution and virality. Publishers are so reliant on just a couple of key external traffic drivers that a simple algorithmic or ad rate change can cause momentous swings to their organic and paid traffic, putting their sustainability in a precarious state. Thus, many publishers are keen to diversify their referral traffic mix and build a portfolio of partnerships with multiple social, SEO, referral and paid distribution platforms. 2. Owning their audiences As fickle as those algorithms are, it's scary to think about how a majority of any publisher’s traffic is dependent on referral sources that could drastically decline or disappear entirely from one day to the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-02 19:29:48 UTC ]
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Marcello Vena discusses the offer Mondadori has made for RCS Libri, which would merge two of Italy's strongest education and trade publishing groups. The post Mondadori and RCS Libri: An Italian Publishing Coup in the Making? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-17 00:00:00 UTC ]
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Sheila Barry of Canada's Groundwood Books, discusses the challenges of consistently publishing an engaging variety of books to children of all ages. The post Sheila Barry on Publishing Children’s Books That Matter appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-17 00:00:00 UTC ]
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Joss Stirling’s Struck (Oxford University Press) has become the first YA novel to be awarded the prize for Romantic Novel of the Year by the Romantic Novelists’ Association (RNA). At the association's annual awards (RoNAs), held this evening (16th March) in London, Jill Mansell and Carole... Continue reading at The Bookseller
[ The Bookseller | 2015-03-17 00:00:00 UTC ]
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Self-published gay erotica writer M.P. Rey reveals his joy at moving from the dusty shelves of hidden rainbow-flag bookstores to better status on Amazon. The post Confessions of a Gay Erotica Writer in the Era of Indie Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-17 00:00:00 UTC ]
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Robots haven't completely replaced media salespeople, but they've forced the role to evolve. In the latest in our Confessions series, an anonymous publishing exec says that while it's hard to get print reps with digital skills, too many digital salespeople don't even bother to read the company's... Continue reading at Digiday
[ Digiday | 2015-03-16 00:00:00 UTC ]
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Grammy Award-winning rock musician Jack White's indie publishing effort, Third Man Books, has signed a North American distribution with Consortium, and is looking ahead to releasing three titles in 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-16 00:00:00 UTC ]
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Livres Canada Books facilitates networking and connections to help the international publishing community to discover the latest from the vibrant Canadian publishing market. The post Livres Canada Books: Your Convenient Connection to Canadian Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-16 00:00:00 UTC ]
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A senior management group has agreed to acquire Switzerland-based international academic publisher Peter Lang Academic Publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-16 00:00:00 UTC ]
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Driven by gains in the children’s/young adult and K–12 instructional materials segments, publishers’ sales hit $15.72 billion in 2014, up 4.9% over the previous year, according to the Association of American Publishers’ StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-13 00:00:00 UTC ]
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Linda Evans, senior editorial director at Transworld, is to retire in April after 23 years with the company. Transworld publisher, Bill Scott-Kerr, paid tribute to her in a message to the company in which he called her “wonderful” and “redoubtable”. Continue reading at The Bookseller
[ The Bookseller | 2015-03-13 00:00:00 UTC ]
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Hachette UK’s parent company Lagardere has released its results for 2014, showing that profits at Lagardere Publishing, which includes Hachette UK as well as other publishing divisions across the world, were €197m, down by 12% or €26m year-on-year. Sales for 2014 came to €2,004m, down 4.5% from... Continue reading at The Bookseller
[ The Bookseller | 2015-03-13 00:00:00 UTC ]
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E-books in the US “resumed their growth” in 2014, with net revenue up 4.7% year-on-year to $1.58bn, according to data from the Association of American Publishers (AAP). The AAP’s StatShot showed that overall aggregated net revenues for publishers were up 4.9% in 2014 to $15.7bn, compared to... Continue reading at The Bookseller
[ The Bookseller | 2015-03-12 00:00:00 UTC ]
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Digital advertising revenue isn't replacing publishers' lost print revenue. So, publishers are having to create new business units to make up the loss. But that's hard to pull off. Trinity Mirror says it's looking at user behavior to identify new revenue streams. Meanwhile, Norway's Dagens... Continue reading at Digiday
[ Digiday | 2015-03-12 00:00:00 UTC ]
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Little, Brown will publish a sequel to Gregory David Roberts' Shantaram this October, 10 years after the release of the original. The Mountain Shadow will get a global publication on 13th October, with Little, Brown publishing across the UK and Commonwealth, and Pan Macmillan releasing it in... Continue reading at The Bookseller
[ The Bookseller | 2015-03-12 00:00:00 UTC ]
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Profits at Lagardere Publishing, parent company of Hachette Book Group, fell to 197 million euros in 2014 from 223 million euros in 2013. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-11 00:00:00 UTC ]
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Certain kinds of books are the staff of life for publishers, because readers never tire of them. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-11 00:00:00 UTC ]
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Penguin says it published The Whole Pantry ‘in good faith’ and never checked Gibson’s claims she cured her brain cancer through diet and lifestyle aloneThe publisher of a recipe book has admitted to never fact-checking claims made by the author that she survived terminal brain cancer through... Continue reading at The Guardian
[ The Guardian | 2015-03-11 00:00:00 UTC ]
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Global children's publishers are turning away from the US and UK and toward Asian, French, Italian, Portuguese or Eastern European publishers for fresh content. The post Are the US and UK Children’s Publishers Getting Stale? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-10 00:00:00 UTC ]
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Publishing online is easy; making money online is harder. Publishers have been hit on all sides. Not only is the traditional ad revenue model increasingly tough to pull off, but most publishers are still in the early stages of replacing that lost revenue with new businesses. Subscriptions sound... Continue reading at Digiday
[ Digiday | 2015-03-10 00:00:00 UTC ]
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HarperCollins is creating two new Spanish-language publishing divisions: HarperCollins Español and HarperCollins Iberica. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-09 00:00:00 UTC ]
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