Publishers are falling in love with WhatsApp, which is driving big traffic and engagement numbers. The challenge: retrofitting a platform meant for small-scale commutations into a platform that facilitates widespread dissemination has proven tedious. Still, WhatsApp is an attractive platform for publishers because it helps them look beyond Facebook, which still dominates their social strategies. The post Publishers love the Whatsapp’s potential, but struggle with execution appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-03-02 00:00:00 UTC ]