Publishers love the Whatsapp’s potential, but struggle with execution

Publishers are falling in love with WhatsApp, which is driving big traffic and engagement numbers. The challenge: retrofitting a platform meant for small-scale commutations into a platform that facilitates widespread dissemination has proven tedious. Still, WhatsApp is an attractive platform for publishers because it helps them look beyond Facebook, which still dominates their social strategies. The post Publishers love the Whatsapp’s potential, but struggle with execution appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-03-02 00:00:00 UTC ]
News tagged with: #social strategies

Other Publishing stories related to: 'Publishers love the Whatsapp’s potential, but struggle with execution'


Publishers love the Whatsapp’s potential, but struggle with execution

Publishers are falling in love with WhatsApp, which is driving big traffic and engagement numbers. The challenge: retrofitting a platform meant for small-scale commutations into a platform that facilitates widespread dissemination has proven tedious. Still, WhatsApp is an attractive platform for... Continue reading at Digiday

[ Digiday | 2015-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social strategies


Why you might struggle to find this year’s International Booker winner in UK libraries – and why publishing suffers as a result

If you search for translated books all of them won’t come up in a library catalogue search. Continue reading at The Conversation

[ The Conversation | 2024-06-11 17:09:25 UTC ]
More news stories like this | News stories tagged with: #uk libraries #translated books #libraries


Libraries struggle to afford the demand for e-books, seek new state laws in fight with publishers

Libraries across the U.S. are struggling to cover the cost of e-books, which have grown in popularity Continue reading at ABC News

[ ABC News | 2024-03-12 14:54:40 UTC ]
More news stories like this | News stories tagged with: #libraries


‘The potential to undermine democracy’: European publishing trade bodies call for action on generative AI

Three organisations argue that more transparency is needed after research found AI models have been trained using pirated works by authors such as Zadie Smith and Stephen KingThree major European publishing trade bodies have urged the EU to “act now” on transparency over artificial intelligence... Continue reading at The Guardian

[ The Guardian | 2023-10-19 13:53:46 UTC ]
More news stories like this | News stories tagged with: #generative ai #zadie smith #artificial intelligence #book chain #largest book #european publishing


Publishing Executive Marvin Brown Dies at 87

Over his 30-plus-year career in publishing, Brown held executive roles at Atheneum, New American Library, Viking Penguin, and Penguin USA. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #american library #viking penguin


Newly Published, From Quarantine Love to Hemingway

A selection of books published this week; plus, a peek at what our colleagues around the newsroom are reading. Continue reading at The New York Times

[ The New York Times | 2022-06-08 09:00:02 UTC ]
More news stories like this | News stories tagged with: #newly published


Publishing Executive Stan Corwin Dies at 83

Stan Corwin, an executive with Pinnacle Books, Grosset & Dunlap, and Prentice-Hall who also founded his own multimedia company, died on May 18. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-31 04:00:00 UTC ]
More news stories like this | News stories tagged with: #grosset dunlap #multimedia company


Longtime Publishing Marketing Executive Maryann Palumbo Dies at 75

Maryann Palumbo, who rose to become v-p and director of advertising, promotion, and publicity at New American Library, died April 3. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #american library


Margot Atwell Named Executive Director and Publisher of Feminist Press

The former director of outreach and international for Kickstarter plans to build on the Press’s mission of centering marginalized voices. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-10 05:00:00 UTC ]
More news stories like this | News stories tagged with: #feminist press


Jason Epstein, publishing executive who shaped literary tastes, dies at 93

He founded Anchor Books, publishing high-quality paperbacks in the 1950s, then led Random House and helped launch the New York Review of Books. Continue reading at The Washington Post

[ The Washington Post | 2022-02-05 02:25:43 UTC ]
More news stories like this | News stories tagged with: #jason epstein #publishing executive #helped launch #york review #random house


Country Life publisher reeling after shareholder revolt over executive pay

Future’s shares tumble as investors vote down scheme in which CEO could be awarded £40mFuture, the UK’s biggest magazine publisher that is home to titles from Country Life to Metal Hammer, has been forced into an embarrassing sit-down with investors after a bruising shareholder revolt in which... Continue reading at The Guardian

[ The Guardian | 2022-02-03 16:27:30 UTC ]
More news stories like this | News stories tagged with: #shareholder revolt #executive pay #country life #metal hammer #magazine publisher


Just so you know, there’s an 80s movie about Nicolas Cage as a vampiric publishing executive.

I’ve been on a real horror-comedy kick lately, so when I stumbled across Vampire’s Kiss on Amazon Prime (it’s my boyfriend’s account—don’t at me), I was immediately sold by the description: “After a night of passionate lovemaking in which he is bitten on the neck, a troubled literary editor... Continue reading at Literrary Hub

[ Literrary Hub | 2021-11-16 18:45:11 UTC ]
More news stories like this | News stories tagged with: #literary editor


Newly Published, From the World Trade Center to a Cheeto-Loving Crow

A selection of books published this week; plus, a peek at what our colleagues around the newsroom are reading. Continue reading at The New York Times

[ The New York Times | 2021-08-25 15:26:08 UTC ]
More news stories like this | News stories tagged with: #newly published


‘A terrifying precedent’: author describes struggle to publish British army history

Simon Akam says Penguin Random House cancelled his book about the British army, The Changing of the Guard, and demanded back his advance after he refused to let the MoD vet itIn the summer of 2015, journalist Simon Akam was thrilled when Penguin Random House (PRH) imprint William Heinemann won a... Continue reading at The Guardian

[ The Guardian | 2021-07-23 13:00:54 UTC ]
More news stories like this | News stories tagged with: #simon akam #british army #george orwell #ernest hemingway #publisher dropping #penguin random house


Small Publishers Struggle to Build a Diverse Workforce

Interviews with mainline Christian, Catholic, and spirituality publishers found efforts to build a more inclusive staff bump into tight budgets, small staffs, lack of attrition, and high competition for talent. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-09 05:00:00 UTC ]
More news stories like this | News stories tagged with: #diverse workforce #tight budgets


Indie publishers optimistic despite lockdown struggles

Many independent presses are reporting a mood of optimism after good 2020 sales.  Continue reading at The Bookseller

[ The Bookseller | 2021-01-25 15:44:30 UTC ]
More news stories like this | News stories tagged with: #independent presses


Sara Lycett, medical publishing house executive, dies

Sara Lycett, a retired Williams & Wilkins publishing executive, has died at 81. Continue reading at Baltimore Sun

[ Baltimore Sun | 2020-11-30 22:13:50 UTC ]
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Why Marketers and Publishers Struggle With Messaging

There have never been so many extremely personal ways to communicate with your user base. Social media, email, push notifications—we’ve never had more options, and the ability to personalize based on medium and preferences.  But it’s hard to manage all these messaging platforms and then... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-15 16:27:23 UTC ]
More news stories like this | News stories tagged with: #key elements #good job #holy grail


Serpent's Tail to publish 'uniquely trans take on love and parenting' by Torrey Peters

Serpent's Tail will publish Torrey Peters’ debut novel Detransition, Baby, described as a "uniquely trans take on love and parenting".  Continue reading at The Bookseller

[ The Bookseller | 2020-06-05 09:01:28 UTC ]
More news stories like this | News stories tagged with: #torrey peters


Mirror Books to publish Martin and Shirlie Kemp's love story

Mirror Books has acquired Martin and Shirlie Kemp's joint autobiography in a world rights deal to publish this October. Continue reading at The Bookseller

[ The Bookseller | 2020-05-19 20:52:39 UTC ]
More news stories like this | News stories tagged with: #mirror books #love story #world rights