Ever-changing external landscapes present both threats and opportunities for media firms. Shifting marketing budgets and the proliferation of free content challenge publishers that rely on advertising and paid subscriptions. Yet the industry is not cowering: the results of Folio:’s 2020 Investment and Growth Survey indicate that publishers are optimistic they can leverage new revenue and audience sources to fuel growth for their businesses. To help publishers think outside the box, we examined three ways that creative newspapers and magazines are developing new sources of revenue. Develop An Information Services Side-Business Publishers can leverage their subscriber relationships to create and sell products through email, says San Diego-based publishing consultant Michael Senoff, founder and CEO of HardToFindSeminars.com. Over the last 20 years, Senoff has published 800 pages of free in-depth material on business building, peak performance, job searching, marketing and negotiation. His site includes interviews with experts such as Jack Canfield as well as paid courses developed from interviews with subject matter experts. Senoff invites visitors to subscribe to an email newsletter, where he sends a mixture of free information and offers for the 40+ information products he’s created. He funds his entire company from his base of 14,000 subscribers, and he says every single publication has a similar opportunity to create and publish their own information products. “If... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-18 15:48:16 UTC ]
News tagged with:
#good fit
#ad space
#great opportunity
#active international
#hotel rooms
Programmatic has become a universal buzzword for automated advertising technology. But it's a blanket term used to describe a lot of digital advertising solutions. What's more, many still see it as a cookie-based technology that allows publishers to move cheap, remnant inventory quickly and... Continue reading at Folio Magazine
[ Folio Magazine | 2014-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#programmatic advertising
Publishing Technology’s profit and revenue have been significantly hit in the second... Continue reading at The Bookseller
[ The Bookseller | 2014-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing technology
Second-quarter advertising revenue at Time Inc., the nation's largest magazine publisher, increased 3% compared to the second quarter of 2013, the company said Tuesday in its first quarterly earnings announcement since spinning off from Time Warner in June. Growth was driven partly by a 12%... Continue reading at Advertising Age
[ Advertising Age | 2014-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#12% increase
#advertising revenues
#1% increase
#travel leisure
#ad sales
Advertising technologies such as real-time bidding and automated auctions are driving digital revenue downward at Meredith Corp.'s National Media Group, which includes the company's magazines like Better Homes & Gardens as well as websites such as AllRecipes.com.Digital ad revenue fell 4% at... Continue reading at Advertising Age
[ Advertising Age | 2014-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital landscape
#tom hardy
#procter gamble
#digital ads
By Jim Anderson To those steeped in the traditions of the publishing business, it may sound a bit odd to talk about the maturation of social media, which in many ways is still in its infancy. Yet social media is... Continue reading at Publishing Executive
[ Publishing Executive | 2014-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing business
#bit odd
Amazon recently extended a public challenge to Hachette, saying that if the publisher will lower ebook prices to $9.99, the company won't ask for a larger share of the revenues. This is the first time Amazon has publicly shared details of the dispute between the two companies. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#time amazon
Amazon.com believes that pricing ebooks at US$9.99 will boost sales by over 74 percent as the books are highly price-elastic.If customers would buy 100,000 copies of a particular ebook at $14.99, then they would buy 174,000 copies of the same ebook at $9.99, boosting total revenue to $1.7... Continue reading at PC World
[ PC World | 2014-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pricing ebooks
#boost revenue
#boost sales
#post tuesday
How taking monotasking to an extreme can help you tackle ambitious projects.Every March, Randi Zuckerberg goes on a spring break. Last year she went to New York; the year before she went to Tokyo. But unlike your standard vacation, Zuckerberg, founder and CEO of Zuckerberg Media (and sister of... Continue reading at Fast Company
[ Fast Company | 2014-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#randi zuckerberg
#spring break
#focus exclusively
Wattpad has upgraded its copyright protection to Creative Commons 4.0, offering fans the ability to remix millions of stories into new content with permission. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#copyright protection
So, you've signed up for Amazon's Kindle Unlimited service and now you're feeling a little overwhelmed by what's on offer? That's OK; it's not often that you're faced with the sudden availability of over 600,000 digital books to sample at once. Here are a few practical pointers to help you... Continue reading at Wired
[ Wired | 2014-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kindle unlimited
#ve signed
Here's the author's step-by-step guide to getting your campaign set up on the Kickstarter website, quirks and all. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#step-by-step guide
If digital publishers thought they had native advertising all to themselves, they may want to think again.Some of the world's biggest ecommerce sites are getting in the native game, courtesy of a partnership between native ad-tech company TripleLift, and BazaarVoice, a technology company that... Continue reading at Advertising Age
[ Advertising Age | 2014-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native advertising
#technology company
A change to a policy at Conde Nast that affects major beauty advertisers is sending waves of anxiety through some of its largest magazines, including Vogue and Glamour.Referred to internally as the "beauty rotation," the policy long dictated the order in which ads from Revlon, Estee Lauder,... Continue reading at Advertising Age
[ Advertising Age | 2014-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#conde nast
#beauty advertisers
#ad buyers
#procter gamble
A publishing training programme led by Oxford Brookes University in partnership with publishers... Continue reading at The Bookseller
[ The Bookseller | 2014-07-02 00:00:00 UTC ]
More news stories like this |
Lauren Child, Michael Morpurgo and Benjamin Zephaniah are some of the big-name authors appearing... Continue reading at The Bookseller
[ The Bookseller | 2014-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bath children
#lauren child
#michael morpurgo
#benjamin zephaniah
#authors appearing
Predictions that the e-reader is done seem to be everywhere. What do those forecasts really mean for the publishing industry? Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing industry
Google is buying a mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection. Canada-based mDialog provides technology to major media companies such as broadcasters, who use it to serve ads against their shows wherever they run digitally—across... Continue reading at AdWeek
[ AdWeek | 2014-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#moving forward
#apple tv
#media companies
Columnist of 20 years given ultimatum by Sydney Morning Herald: its us or the Saturday PaperRichard Ackland says he has ended 20 years as a columnist for Fairfax Media after the Sydney Morning Herald asked him to choose between writing for a rival publication, the Saturday Paper, and the... Continue reading at The Guardian
[ The Guardian | 2014-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fairfax media
#saturday paper
It's time to let go of the idea that music outlet Spin is meant to be a print magazine, according to newly appointed editor in chief Craig Marks. "It's very, very hard to break up with print," he said. "But to hold onto print and to have an even kind of romantic relationship with it probably... Continue reading at AdWeek
[ AdWeek | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#andy greenwald
#elizabeth gilbert
#entertainment weekly
#branded videos
Online audiences are oohing and ahhing over Netflix's New York Times branded content on women inmates, tied to the hit series Orange Is the New Black. While this is one of the first pieces created out of the Grey Lady's T Brand Studio, Netflix isn't new to the native advertising. And a source... Continue reading at AdWeek
[ AdWeek | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online brand
#vice president
#branded content