Ever-changing external landscapes present both threats and opportunities for media firms. Shifting marketing budgets and the proliferation of free content challenge publishers that rely on advertising and paid subscriptions. Yet the industry is not cowering: the results of Folio:’s 2020 Investment and Growth Survey indicate that publishers are optimistic they can leverage new revenue and audience sources to fuel growth for their businesses. To help publishers think outside the box, we examined three ways that creative newspapers and magazines are developing new sources of revenue. Develop An Information Services Side-Business Publishers can leverage their subscriber relationships to create and sell products through email, says San Diego-based publishing consultant Michael Senoff, founder and CEO of HardToFindSeminars.com. Over the last 20 years, Senoff has published 800 pages of free in-depth material on business building, peak performance, job searching, marketing and negotiation. His site includes interviews with experts such as Jack Canfield as well as paid courses developed from interviews with subject matter experts. Senoff invites visitors to subscribe to an email newsletter, where he sends a mixture of free information and offers for the 40+ information products he’s created. He funds his entire company from his base of 14,000 subscribers, and he says every single publication has a similar opportunity to create and publish their own information products. “If... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-18 15:48:16 UTC ]
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A mini UK bookshop boom appears to be under way as a fifth new store opening is announced in a... Continue reading at The Bookseller
[ The Bookseller | 2014-06-12 00:00:00 UTC ]
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US publisher will cut staff as 'cost-saving initiative' while row with Amazon continues to hamper ability to sell booksHachette, the multinational book publisher embroiled in a public spat with Amazon, announced that it will be laying off about 3% of its staff on Thursday."Today, we had to make... Continue reading at The Guardian
[ The Guardian | 2014-06-06 00:00:00 UTC ]
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Hachette Book Group in the US is to lay off 3% of its workforce as part of a “cost-savings... Continue reading at The Bookseller
[ The Bookseller | 2014-06-06 00:00:00 UTC ]
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Two groups of MIT scientists are working on robotic limbs, which when worn together can make you look like one famous comic book villain: Doctor Octopus. Unlike prosthetic limbs developed to replace real ones, the teams' (from MIT's d'Arbeloff... Continue reading at Engadget
[ Engadget | 2014-06-04 00:00:00 UTC ]
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Indigo Books & Music has appointed Laura Carr, senior v-p, finance to the position of executive v-p and CFO, effective June 25. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-03 00:00:00 UTC ]
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Open Road Integrated Media has added more than 300 titles to its catalogue, acquiring the ebook list from Premier Digital Publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-03 00:00:00 UTC ]
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Community news publishers everywhere are searching hard for new revenue. But who knew that dollars might be staring them virtually in the face? Broadstreet, which provides ad services to news publishers, is offering a new ad unit c ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-02 00:00:00 UTC ]
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By John Parsons This article is from the Publishing Executive Buyer's Guide which is a publisher's reference on emerging technology in the media industry. You can find other Buyer's Guide Sections here: ... Continue reading at Publishing Executive
[ Publishing Executive | 2014-06-01 00:00:00 UTC ]
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“A magic carpet ride” is how Courtney Collins describes her experience as a debut novelist. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-31 00:00:00 UTC ]
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A first novel with glowing endorsements from such literary lights as Jonathan Franzen, Paul Auster, Geoff Dyer, and John Ashbery—what more could a young writer want? Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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While Shambhala Publications’ giveaways at BEA this year include Writing from the Senses by Laura Deutsch, The Authentic Life by Ezra Bayda, and other titles reflecting the heart and soul of the company’s spiritual origins more than 40 years ago, the company is also spotlighting Roost, its... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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Welcome to the Javits Center and the endlessly transforming neighborhood of Hell’s Kitchen/ West Chelsea/ Hudson Yards. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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Conde Nast, publisher of Vogue and The New Yorker, has asked its editors and publishers to review a roughly 4,000-word document that lays out how the company will handle native advertising online, according to several Conde Nast executives.The document's aim is to give publishers and editors who... Continue reading at Advertising Age
[ Advertising Age | 2014-05-28 00:00:00 UTC ]
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People who create content need to be protected, Harriet Harman told The Publishers Association... Continue reading at The Bookseller
[ The Bookseller | 2014-05-08 00:00:00 UTC ]
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Harlequin has posted a drop in revenues and earnings in the first quarter of 2014. Parent... Continue reading at The Bookseller
[ The Bookseller | 2014-05-07 00:00:00 UTC ]
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Barnard College named Carmen Ren as the first ever recipient of its Axinn Foundation/Anna Quindlen Award for Creative Writing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
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ALA executive director Keith Fiels told PW the event was designed to help "get in front of things that might affect libraries in the long term.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
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America’s premier book event, BookExpo America, continues to evolve, and is in every way reflective of the evolving industry it serves. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-25 00:00:00 UTC ]
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A small frontlist and weak sales for its automotive manuals led to a revenue shortfall of 27% for... Continue reading at The Bookseller
[ The Bookseller | 2014-04-17 00:00:00 UTC ]
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The final list of authors attending the UK’s first Young Adult Literature Convention (YALC... Continue reading at The Bookseller
[ The Bookseller | 2014-04-16 00:00:00 UTC ]
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